Green Energy, Texas Style: Three Steps Toward Markets for Clean Power

It’s become clear that the federal government doesn’t have the capability or the credibility to promote the growth of clean energy as quickly as people hoped three years ago. Cap-and-trade crashed and burned. The Deepwater Horizon blew up

Support industries, not companies.

At SXSWEco, a common refrain from the slightly weary solar industry people was that Solyndra just didn’t have a competitive product—not because its product was ridiculous, but beca

Convince consumers.

Iga Hallberg, the vice-president of business development for HelioVolt, an Austin-based solar company that makes solar panels, often refers to “natural” phenomena: People will naturally ins

Set some standards.

The failure of cap-and-trade has made some people skittish about mandates, but it’s possible that cap-and-trade was just too big and too far-reaching to implement today. That doesn’