How Free Access to Big Data Could Change Future Elections

We’ve heard a lot about Big Data this election cycle. The Obama campaign alone stated that they contacted one out of every 2.5 voters. For most people this just feels like a fact of life, as political campaigns have always had way of reaching out to potential voters.Behind the scenes, however, a sea change is happening in electioneering. The same kinds of disruptions that have shaken up the advertising and entertainment industries are beginning to affect the political landscape.