Learn in Skateboarding, Reinventing The Outdoors and Asec

How to Roll, Bike, and Board Your Way to a Better Planet

Launched on Monday April 4, GOOD and Ford will be devoting six weeks to amazing organizations like this one that are redefining the way we live, work, and play outside.

Come back everyday for a new story about the people, celebrities, and programs behind each organization and learn how you can help take part.

And be sure to check in on Monday, May 16, when the the contest opens for
voting! Vote for your favorite group up to once a day until Friday, May 20. The winner of the $50,000 grand prize will be announced on Tuesday May 24.

 


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Founded in 2002, Action Sports Environmental Coalition mobilizes the energy around action sports to spread the word to the community (and youth especially) about environmental education and advocacy. Pro skater friends like Bob Burnquist, Danny Way, a

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Teaching the next generation of kids to care about the planet is key to sustainability. So what better way to reach out to kids then action sports? “The action sports industry connects to fashion, music, and mainstream sports,” says ASEC f

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In a career that now spans twenty-two years, pro skateboarder Danny Way has accomplished some gravity-defying feats. He's jumped the Great Wall of China (four times), set the Guinness World Record for speed on a skateboard, taken three straight Go

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ASEC founder Frank Scura has always been part of action sports. Growing up in Santa Monica, California, he had Dogtown in his backyard and skateboarding heros like Jay Adams, Ray Flores, and Tony Alva dropping by to flirt with his cute sisters. He bec

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Take your love for action sports—be it as an observer or a frequent participant—by helping preserve the outdoors so that it’s a pleasure to ride/skate/roll now and in the future. Because really, who wants to ride through trash on bik

It's on your To-Do List! Get your friends involved too.

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