How to use regular emails to help search for missing children

All free WRAPmal (www.wrapmail.com) have an RSS feed from the Center for Missing and Exploited Children fed in below their WRAP (interactive letterhead).
The basic idea behind WRAPmail is to utilize the facts that almost everyone have websites, social network site(s) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research.