Http://adage.com/article/news/ad-age-partners-announces-fourth-annual-goodworks-effie/237317/

The GoodWorks Effies honor brands and nonprofits.

"The brand category honors campaigns by for-profit companies that combined business goals with a cause and successfully related that cause back to the company's overall brand strategy. The nonprofit category is for nonprofit groups or associations that launched a campaign for a public service or greater good and that had significant impact on the issue."

Programs like this can really help amplify the rise of effective impact campaigns.