Idea: Falling cards
This has been a problem for me for years and I feel almost ashamed it's taken me until now to try to do something about it. Print magazines are working very hard to stay relevant and in business, but I have to ask how much money is being lost on those useless subscription cards that always seem to fall out onto the floor? In a recent copy of a standard interiors magazine, I pulled out 6. This is an incredible waste of paper. Each card is additionally stamped as postage paid and too often thrown into the trash. Please... can we do something about this? Like now? Let me know what I need to do! How can I help? What kind of research is there into how these cards get produced, printed, and used?
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