I remember that the "cool" kids in school would wear certain clothing brands. Those clothing brands sent the wrong messages to their young consumers and unfortunately, still do. They emphasize that looks are important and ignore that character is what truly makes up a person. Benjamin O'Keefe, a Proud2Bme Ambassador, along with the President and CEO of National Eating Disorders Association (NEDA), sat down with some of the senior staff at Abercrombie & Fitch asking them to redefine cool.
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