This is but one of countless articles that we've read in the lab that point to the fact that soft reasons trump hard assets in the retention and attraction of talent to jobs and cities alike. We've already noted from a Knight Foundation report that the overall "welcoming" nature of a city is a top three determinant of city love. From this article, being valued helps motivate employees to stay in jobs. Let somebody know they are needed and see what it does for your city.
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