Ever notice how stains or hole can't pry you from your favorite pair of jeans?
You go to extreme measures to make any repair needed. A patch, new zipper, or clever laundry science are no stranger to your list of denim tactics.
When you love something you make exceptions. You see beauty beyond the imperfections. You sink into the comfort. You go to the ends of the Earth to salvage what is lost & revive it to its original glory.
Love individuals like your favorite pair of jeans.
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