Meet today’s health care consumer (INFOGRAPHIC)

Health care organizations traditionally segment their market based on demographics, insurance status, or health measures. But we suggest that what matters most is behavior.

To supplement its 2012 Survey of U.S. Health Care Consumers, Deloitte offers an INFOBrief and an Infographic that take an in-depth look at six health care consumer segments, how they navigate the system in very different ways, and the implications for industry stakeholders.