Microsoft introduces cross-platform HelpBridge app for disaster/emergency communication & aid

HelpBridge, which launched today will allow you to make instant communication with emergency services & a list of your emergency contacts in the event of a disaster, one tap & you can send pre-made or custom message bursts across email, SMS, Facebook, & it will share your exact location. It also provides functionality for pitching in to relief efforts by facilitating donation of money, needed goods, or time to specific volunteer needs.

http://youtu.be/WPYVHmW5GX8