Ad agency Wieden+Kennedy strikes gold again with Old Spice by introducing their first nonhuman Director of Marketing - Mr. Wolfdog. He'll be taking over all marketing moving forward for Old Spice Wild Collection.
This 5-day marketing blitz was brilliant and involved almost every platform imaginable and even some really fun outside the box ones. Mr. Wolfdog has a Facebook, Twitter, Tumblr, Bandcamp, set of ringtones, and interviewed people to be his personal assistant on Google Hangouts.
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