New Small Business Benefactor: Big Business

"The seeds of the idea, Mr. Koch said, came to him in 2007 as he walked to his car after he and his employees had volunteered to paint a nearby community center. 'I should have felt really good, and I didn’t — I felt a little depressed,' he said. 'What I realized is, I’d just taken about $10,000 worth of management time and talent, and turned it into about $1,000 worth of painting. And it was pretty bad painting, too.'"