At first, the words “non-profit” and “branding” don’t seem to fit together, or at least they didn’t used to. A difficult conundrum for nonprofits is the juxtaposition of wanting to create a unique identity, but not wanting to look ‘branded’ – or polished. That fear stems from the idea that “if it looks good, it’s expensive.” Or in the case of a non-profit, “if it looks good, it looks like we don’t need any money.“
Parallax talks about how to kick start your cause campaign on a budget.
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