We all know women can shop ‘till they drop, while men don't need new trousers 'cause they already got a pair'. But online a different set of rules applies. Although there are more women shopping online, the big spenders....are men!
At BesteProduct.nl, a Dutch consumer website, we checked a wide range of sources, whitepapers, researches, surveys and data and found some interesting differences between the online shopping behavior of men and women.
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