"It's no coincidence that brilliant creative minds are rarely witnessed. Steve Jobs, Tina Fey, Banksy. Mavericks and renegades — telling their stories, spilling their guts, and divulging themselves for our progress, our enlightenment, and our entertainment. Like us, they feel the heat of failure, defeat, humiliation, and financial ruin, but they do it anyway. They do whatever it takes to put their lives and ideals into their work. They have to. And the world loves them even more for it."