When you drive a vehicle, one small thing stands between your smartphone and a life-threatening accident: your not-so-smart thumb. Why not paint it a fierce red to scream texting while driving is a no-no? Red Thumb Reminder is a movement that serves as a stop sign to multitasking behind the wheel.
“This is an old-school approach to a new-world problem,” says Steve Babcock, the idea's originator. “You don’t need much: You need a thumb. You need the desire. And you need nail polish.”