Sid Lee Boot Camp: Searching solutions with (RED) to eliminate mother-to-child HIV transmission in Africa

The Boot Camp is a multi-disciplinary, strategic and creative laboratory where eight young talented professionals are brought together to solve a business issue for a specific client. The Boot Camp concept was born from a desire to inspire and enable teams to come up with creative solutions to commercial problems.
In 2012, the Boot Campers gathered in Montreal to work with (RED) on a plan aimed at eradicating mother-to-child HIV transmission in Africa.