Smart (Phone) Engagement: Embracing the Mobile Shopper In-Store

A 2012 Vibes report, “Understanding the Showrooming Shopper,” shows that brick-and-mortar shop owners shouldn’t fear the smart devices most shoppers use. In fact, they should welcome this technology. It turns out that embracing the mobile medium can enhance both a shopper’s in-store experience and a retailer’s bottom line. We take a look at how driving mobile engagement while “showrooming” can actually save the sale.