"Thanks to Berkeley..." Managing Multiculturalism in an Age of Austerity

Racializing Optics: Whiteness, Neoliberalism, and Visual Cultures
Prof. Leigh Raiford, African American Studies
& Dr. Michael Cohen, American Studies & African American Studies
This paper takes the UC's recent "Thanks to Berkeley..." private capital fund drive and its slick PR campaign - focused on a campus wide photographic project - as a site of contestation over issues of austerity, privatization, racial re-segregation and student protest in the Neoliberal University.