The Commericialization of Earth Day
Business is increasingly using Earth Day as a primary marketing vehicle. While some decry the commercialization of Earth Day, others see it as a powerful driver of the green market. AIM Mail Centers used Earth Day to promote their year-round greener practices. On Earth Day TD unveiled a highly energy-efficient bank branch building. The profit motive is a hugely influential incentive that is enticing companies to engage in more sustainable practices. To continue reading go to THE GREEN MARKET.