UCD’s ascendancy deserves historical context. Its success came largely as an antidote to what preceded: the Wild West of the early web, dominated by Hey-This-Looks-Cool hackery. UCD offered rigor (or at least the perception of rigor; see Scientism below) that helped the immature web refocus on its audience. But that phase is long past, and the more experience I earn, the more flaws I see in UCD’s finery.
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