Instead of asking what Sheryl Sandberg’s book offers in terms of practical advice for women, critics ask questions directed inward: What does Sandberg’s career and personal life say about me? Is this something I want? Is it something I should want? Is Sheryl Sandberg-ism being thrust upon me? Is she even talking to me? Has anyone ever anyone ever analyzed a business book made by a male CEO using the same criteria? ... None of this should be controversial. But it is.