Riders will cycle a distance they already allocate then pass the bike on to the next rider updating where its going - hopefully far. People pledge money to a charity because of how far its gone, because they know the rider or have interest in things happening right at this moment. After pledging a specified amount they can then get access to where the bike is - envolving them in the process. It will join people from different cultures and backgrounds as well as nationalities and be social.
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