The Thought-by-Thought Process of Copywriting a Landing Page

Nathan Barry, an experience designer in Idaho, writes about his step-by-step process of designing the voice of a landing page. We often spend a significant amount of time thinking about what we should say - both on screen or off. This often leads to debate that is healthy or damaging to a delayed consensus. But some of Nathan's takeaways are: "Speak to the pain of your visitors... Show, don't tell...Write out your copy first, then design it..."