This Designer Created A Brand With No Product

This is pretty interesting. Do you need a product before designing the brand for it? Ben Pieratt, the designer who created the product-less brand Hessian, thinks not. He created a full identity that he hopes a company will buy as they're creating a new product. Pieratt also theorizes that designers might be better than MBAs at coming up with product ideas, since design is partly about identifying and solving problems...