Three Steps Toward A Fully Realized Brand: The Boba Guys' Logo, Tone And Presentation

Early on, Andrew took meticulous notes of every “experiment” we did in the kitchen, logging them in a massive spreadsheet. We were scientific in our methods. Our cooking left nothing to chance. We measured everything and we recorded all th

Now that we have our logo and tone of voice squared away, we are beginning to hone our presentation. We want Boba Guys to look, feel, and taste the same everywhere it appears. This not only applies to graphic design and communications, but also crosse