Excuses are a great mechanism to apply logic to our fears. They are simply the machinations we go through to defend our inner fears. I have heard and experienced them all. And they are all BS. All, that is, except one, but I’ll save that one for last.
He also shares a list of what are we most fearful of when trying to startup a new business. While he doesn’t mean specifically doing social innovation or similar, it applies perfectly to any kind of business or life project