Unlocking America's Medicine Cabinet

People’s increased confidence in and use of over-the-counter (OTC) medicines reflects the evolution and escalation of a self-care model – and an important area of study for health care service providers, pharmacies, pharmaceutical companies and other health care organizations seeking to help people be healthy and safe, just as they’re helping people be empowered. Edelman conducted this OTC research and presented their main findings with this infographic.