An IndieGoGo campaign using citizen science to help build & optimize the world's first placebo mobile app. The app lets you create placebo rituals that are personalized to whatever you want to change (e.g. more joy, more energy, quit smoking), and to your own individual preferences (e.g. you prefer a placebo magic wand to a placebo pill). It's also a learning app - it gets better as you and people around the world use it. We'd love your support in making our "good" Placebo App a reality!