GoldieBlox, the toy company founded by engineer Debbie Sterling, is on a mission to disrupt the pink aisle of toy stores and inspire the next generation of female engineers. The company’s incredible new music video features a Rube Goldberg machine that turns a house into a “princess machine” with contraptions made entirely of toys. GoldieBlox’s ad aims to open minds to engineering and is currently a finalist for a Super Bowl commercial spot.
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