We All Scream
The Ice Cream ManMatt Allen, "The Ice Cream Man," is midway through a seven-year nationwide quest to give away 500,000 ice-cream snacks. "It's half-business, half-adventure," he says. He has bestowed more than 150,000 frosty treats so far.
Mister ArtseeWith the goal of bringing art to the streets, the sculptor Arkin is modifying a 1961 Ford ice-cream truck into something of a mobile art gallery for New York City, offering exhibits, talks, classes, and puppet shows. It's like a museum, only it comes to you and doesn't cost $20 to get in.
HeartschallengerYou know you're hip if this baby-pink truck sidles up to your party. Expect eclectic international candies, cute collectors' toys, and heart-shaped vinyl. Also look for founder Leyla Safai and her $2,000 Swarovski crystal-covered megaphone.
Urgence-BiscuitsMonsieur Félix & Mr. Norton, the oddly named Montreal cookie institution, is delivering cold milk and warm cookies to community events around the city, in a truck powered by environmentally friendly propane fuel and rooftop solar panels. With an onboard oven, the truck can churn out up to a thousand cookies an hour, and at least 5 percent of the sales go to charity.
TICUThe San Francisco-based Tactical Ice Cream Unit draws attention to aggressive police tactics with ironic absurdity. "It's the alter ego of a police SWAT truck," says Adam Gach, who helped retrofit the vehicle with 15 surveillance cameras, 12 flavors, and a battering ram.
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