What's a Facebook Fan Worth?
If you've been actively trying to build a presence on Facebook for your business, then it may be helpful to know just how much a Facebook fan is worth. A study recently released gives these numbers:
Product Spending: Facebook Fans spend $71.84 more than non-fans over a two-year period
Brand Loyalty: Facebook fans are 28% more likely to continue using your brand than compared to if they weren't a fan
Willingness to Recommend: 68% of fans are ‘very likely’ to recommend you to family and friends (versus only 28% of non-fans)
Brand Affinity: 81% of fans feel a connection to you (compared to only 39 per cent of non-fans)
Earned Media Value: Considering all the numbers above, the average value of a Facebook fan is $136.38 to an organization
Want to learn more about marketing your business online and through social media? The Kansas City Internet Business Examiner column has lots of timely info and tips!
Think this is good?1 person thinks this is good0 people think this is good