What's a Facebook Fan Worth?

If you've been actively trying to build a presence on Facebook for your business, then it may be helpful to know just how much a Facebook fan is worth. A study recently released gives these numbers:

Product Spending: Facebook Fans spend $71.84 more than non-fans over a two-year period

Brand Loyalty: Facebook fans are 28% more likely to continue using your brand than compared to if they weren't a fan

Willingness to Recommend: 68% of fans are ‘very likely’ to recommend you to family and friends (versus only 28% of non-fans)

Brand Affinity: 81% of fans feel a connection to you (compared to only 39 per cent of non-fans)

Earned Media Value: Considering all the numbers above, the average value of a Facebook fan is $136.38 to an organization

Want to learn more about marketing your business online and through social media? The Kansas City Internet Business Examiner column has lots of timely info and tips!