What Would John Muir Do: Reimagining Outdoor Adventure Sports

What if climbing mountains was less about conquering tall peaks, and more about a spiritual journey of the inner self? Enter the Norwegian concept of friluftsliv ("free-air-life"), an outdoor ethos that strives for joyful appreciation of the mountains as awesome works of art and not as foreign objects to conquer with an imperial attitude.

For those of us with souls that strive towards higher elevations, this paradigm shift can lead to adventures that are joyously free and creative.