What would Steve Jobs call it? (The 4-letter word that speaks volumes)

The late Steve Jobs said, “You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.”

The cake Steve referred to is one's company, one's organization, one's event, one's city or one's invention.

The “shit” referred to is the minimal attention some businesses give to the outer layers, which is why I compiled 46 examples in this post of outer layers....