Where did your favorite streetwear brand get its name?

Many of the greatest streetwear brands started with little more than some design ideas and a desire to do something different. You don't go into the T-shirt making business to get rich (although if you're lucky you might), you do it because you have something you need the world to see, because you have a statement to make. And before a single tee or snapback or hoodie is seen, the name of the brand is what makes the most important impression.