Why Can't We Sell Charity Like We Sell Perfume?

Outdated views about how charities should operate are killing their to make progress against our most pressing problems. The public is obsessed with restrictions—like nonprofits shouldn't pay executives too much, or all donated funds must go directly to the cause. It's time to change this. We should be asking what these organizations need to actually solve problems.. i.e.: pay competitive wages for great talent, spend big bucks on advertising to attract more support, etc.