Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand

"A logo doesn’t equal a brand, and nonprofits would be much better served trying to formulate a real strategy than trying to use graphics to hide a lack of true mission. It’s not a question of whether you can get quality design from cheap (or free) apps and services. Sometimes you do, sometimes you don’t. The real question is a fundamental one: Do you have a strategy for what you’re creating?"