You are wonderfully made. And Affirmats is here to tell you that, every time you bend into Downward facing Dog. Founded in July of 2011, Affirmats began on co-owner and “joyologist” Aleeza Solowitz’s living room floor. With a mission of putting out positivity, the wild ride that is Affirmats began, with functional yoga mats and intent to inspire. Affirmats is the yoga lifestyle brand that’s here to spread the word: be awesome, and be yourself (and a few Sun Salutations never hurt anyone, either!