<?xml version="1.0" encoding="UTF-8" ?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>Diary of a Social Venture Start-up</title><link>http://www.good.is/</link><description>Entrepreneur Joe Ippolito discusses what it takes to start a social venture business. </description><lastBuildDate>Mon, 13 Feb 2012 09:49:56 -0800</lastBuildDate><generator>CakePHP</generator><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><language>en-us</language>
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	<title><![CDATA[The New Controversy Over Microfinance ]]></title>
	<link>http://www.good.is/post/the-new-controversy-over-microfinance/</link>
	<guid isPermaLink="true">http://www.good.is/post/the-new-controversy-over-microfinance/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_176063" src="http://pre.cloudfront.goodinc.com/posts/post_full_1282583526microfinance.jpg" /><br />	&nbsp;</p><p>	<strong>We talk a</strong> lot on this site about the balance between doing good and doing well. We love when major corporations use their influence to help people. We commend charities for hiring former industry leaders to help improve efficiency. We all seem to agree that the continued blending of the for-profit and the nonprofit space is a positive thing. Except for when it&rsquo;s not.</p><p>	In India, a fight is raging that brings a clash of these two worlds to the forefront. SKS Microfinance, an organization designed to grant small loans to villagers, has just gone public, raising $350 million through its IPO. It&rsquo;s an interesting move, considering that SKS was originally a nonprofit (they switched the model in 2005). Moreover, depending on the IPO&rsquo;s success, it&rsquo;s a move that could trigger other microfinance organizations to do the same.</p><p>	Since March of 2009, SKS has added more than 50 branches in order to keep up with demand for microfinance loans, which typically amount to less than $200 (an amount too small for larger, traditional banks to consider). According to SKS, the stock sale will help fuel the company&rsquo;s rapid growth, which will enable them to help more people in need. And there&rsquo;s certainly no shortage of those. According to the Associated Press, demand for these loans in 2008 exceeded supply by more than $47 billion dollars. Billion! With that sort of need, clearly no one would object to SKS attempting to raise money in order to lessen the gap.</p><p>	Yeah, right.</p><p>	The response to SKS&rsquo;s IPO has been nothing short of scathing. Grameen Bank&#39;s Muhammed Yunus drew a comparison to loan sharking. &ldquo;By offering an IPO,&rdquo; he told the AP, &ldquo;you are sending a message to the people buying the IPO there is an exciting chance of making money off poor people.&rdquo; But, really, what does he know about the microfinance industry? He&rsquo;s just the guy who won the Nobel Peace Prize for basically coming up with idea.</p><p>	Obviously, Yunus has a point. While the IPO successfully raised needed funds, it made SKS ultimately accountable to its shareholders, rather than to the people it&rsquo;s attempting to help. These shareholders, of course, will be looking for significant returns from the company. Theoretically, this could lead to SKS raising interest rates on its loans, avoiding making riskier loans, or otherwise enacting policies that run contrary to the spirit of microfinance in order to guarantee results for investors. Basically, to keep its shareholders happy, SKS may someday need to act like the sort of large bank it was originally designed to counter.</p><p>	It should be noted that Yunus&rsquo; company, Grameen Bank, is in the same business as SKS. They&rsquo;re, at least in some way, competitors. And while Grameen&rsquo;s 18.5 percent interest is well below SKS&rsquo; rate of roughly 28 percent, they&rsquo;re both far less than the 36-72 percent charged by village moneylenders. One major difference between the companies, however, is that the borrowers themselves own well over 90 percent of Grameen&rsquo;s equity, while the vast majority of SKS was, even before the IPO, held by private capital.</p><p>	While that sounds a bit damning, it&rsquo;s that infusion of private capital that has helped fuel SKS&rsquo; expansion and allowed the company to grow exponentially faster than Grameen&mdash;something that has, its supporters say, enabled them to make more loans and, in turn, help more people. It&rsquo;s a pretty logical argument when you consider that SKS now serves more than 90,000 villages. Couple that with the fact that the company now employs more than 21,000 people at wages comparable to commercial banks and you can easily make the case that they&rsquo;re also helping bolster the country&rsquo;s economy through job creation.</p><p>	According to Yunus, SKS is headed in the wrong direction. But it also seems like they&rsquo;re doing a bunch of good. You can see where this gets confusing. Take into account the additional <a href="http://www.muhammadyunus.org/In-the-Media/rich-ipo-brings-controversy-to-sks-microfinance/">controversies</a> surrounding the IPO and it&rsquo;s hard to know just what to think. There are persuasive arguments <a href="http://www.themarknews.com/articles/2019-microfinance-goes-public">for</a> and <a href="http://webcache.googleusercontent.com/search?q=cache:WDLYtnUmR5kJ:www.financialexpress.com/printer/news/602404/+http://www.financialexpress.com/printer/news/602404/&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=us&amp;client=firefox-a">against</a>. It&rsquo;s a fascinating debate that&rsquo;s sure to help shape the future of the microfinance industry. You might say that SKS is merely making money off poor people. On the other hand, if everyone&rsquo;s making money off of poor people, you might say that SKS is just doing it better.<br />	<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_176063" src="http://pre.cloudfront.goodinc.com/posts/post_full_1282583526microfinance.jpg" /><br />	&nbsp;</p><p>	<strong>We talk a</strong> lot on this site about the balance between doing good and doing well. We love when major corporations use their influence to help people. We commend charities for hiring former industry leaders to help improve efficiency. We all seem to agree that the continued blending of the for-profit and the nonprofit space is a positive thing. Except for when it&rsquo;s not.</p><p>	In India, a fight is raging that brings a clash of these two worlds to the forefront. SKS Microfinance, an organization designed to grant small loans to villagers, has just gone public, raising $350 million through its IPO. It&rsquo;s an interesting move, considering that SKS was originally a nonprofit (they switched the model in 2005). Moreover, depending on the IPO&rsquo;s success, it&rsquo;s a move that could trigger other microfinance organizations to do the same.</p><p>	Since March of 2009, SKS has added more than 50 branches in order to keep up with demand for microfinance loans, which typically amount to less than $200 (an amount too small for larger, traditional banks to consider). According to SKS, the stock sale will help fuel the company&rsquo;s rapid growth, which will enable them to help more people in need. And there&rsquo;s certainly no shortage of those. According to the Associated Press, demand for these loans in 2008 exceeded supply by more than $47 billion dollars. Billion! With that sort of need, clearly no one would object to SKS attempting to raise money in order to lessen the gap.</p><p>	Yeah, right.</p><p>	The response to SKS&rsquo;s IPO has been nothing short of scathing. Grameen Bank&#39;s Muhammed Yunus drew a comparison to loan sharking. &ldquo;By offering an IPO,&rdquo; he told the AP, &ldquo;you are sending a message to the people buying the IPO there is an exciting chance of making money off poor people.&rdquo; But, really, what does he know about the microfinance industry? He&rsquo;s just the guy who won the Nobel Peace Prize for basically coming up with idea.</p><p>	Obviously, Yunus has a point. While the IPO successfully raised needed funds, it made SKS ultimately accountable to its shareholders, rather than to the people it&rsquo;s attempting to help. These shareholders, of course, will be looking for significant returns from the company. Theoretically, this could lead to SKS raising interest rates on its loans, avoiding making riskier loans, or otherwise enacting policies that run contrary to the spirit of microfinance in order to guarantee results for investors. Basically, to keep its shareholders happy, SKS may someday need to act like the sort of large bank it was originally designed to counter.</p><p>	It should be noted that Yunus&rsquo; company, Grameen Bank, is in the same business as SKS. They&rsquo;re, at least in some way, competitors. And while Grameen&rsquo;s 18.5 percent interest is well below SKS&rsquo; rate of roughly 28 percent, they&rsquo;re both far less than the 36-72 percent charged by village moneylenders. One major difference between the companies, however, is that the borrowers themselves own well over 90 percent of Grameen&rsquo;s equity, while the vast majority of SKS was, even before the IPO, held by private capital.</p><p>	While that sounds a bit damning, it&rsquo;s that infusion of private capital that has helped fuel SKS&rsquo; expansion and allowed the company to grow exponentially faster than Grameen&mdash;something that has, its supporters say, enabled them to make more loans and, in turn, help more people. It&rsquo;s a pretty logical argument when you consider that SKS now serves more than 90,000 villages. Couple that with the fact that the company now employs more than 21,000 people at wages comparable to commercial banks and you can easily make the case that they&rsquo;re also helping bolster the country&rsquo;s economy through job creation.</p><p>	According to Yunus, SKS is headed in the wrong direction. But it also seems like they&rsquo;re doing a bunch of good. You can see where this gets confusing. Take into account the additional <a href="http://www.muhammadyunus.org/In-the-Media/rich-ipo-brings-controversy-to-sks-microfinance/">controversies</a> surrounding the IPO and it&rsquo;s hard to know just what to think. There are persuasive arguments <a href="http://www.themarknews.com/articles/2019-microfinance-goes-public">for</a> and <a href="http://webcache.googleusercontent.com/search?q=cache:WDLYtnUmR5kJ:www.financialexpress.com/printer/news/602404/+http://www.financialexpress.com/printer/news/602404/&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=us&amp;client=firefox-a">against</a>. It&rsquo;s a fascinating debate that&rsquo;s sure to help shape the future of the microfinance industry. You might say that SKS is merely making money off poor people. On the other hand, if everyone&rsquo;s making money off of poor people, you might say that SKS is just doing it better.<br />	<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 23 Aug 2010 10:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[How Can We Fix the Restaurant Industry?]]></title>
	<link>http://www.good.is/post/how-can-we-fix-the-restaurant-industry/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-can-we-fix-the-restaurant-industry/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_169494" src="http://pre.cloudfront.goodinc.com/posts/post_full_1281471405_fd57d75847_z_d.jpg" /><br />	<strong>The other day</strong>, my friend Jerri Chou from All Day Buffet asked an <a href="http://twitter.com/jchou">interesting question via Twitter</a>: &ldquo;I don&#39;t know why I don&#39;t know this, but who&#39;s totally reinventing the food industry?&rdquo;</p><p>	It&rsquo;s an intriguing question, the answer to which entirely depends on what you mean by &ldquo;reinvented.&rdquo; The easiest way to address the issue is nutritionally. If you&rsquo;re reading this, you likely own at least one Michael Pollan book. You know who Dan Barber is. You probably saw <em>Super Size Me</em> or <em>Food Inc</em>, and you&#39;ve hopefully read <em>Fast Food Nation</em>. Heck, you might have considered starting a rooftop garden or a farm like <a href="http://blog.anandaharvest.org/">Jerri did</a>. All this is to say, many people are now clearly taking an interest in where their food comes from. Ten years ago, I didn&rsquo;t know a single vegan. Now, I can&rsquo;t leave the apartment without tripping over a <a href="http://www.good.is/community/siobhan">gluten-free locavore</a>.</p><p>	Of course, that might not have been what Jerri meant. Maybe she wanted to know about the people who are creating innovative dining experiences. Perhaps I should have referred her to <a href="http://www.wd-50.com/bios.html">Wylie Dufresne</a>, or <a href="http://tmagazine.blogs.nytimes.com/tag/graham-elliot-bowles/">Graham Elliot</a>, or <a href="http://en.wikipedia.org/wiki/Grant_Achatz">Grant Achatz</a>, or any of the other folks involved in fusing chemistry and culinary arts. However interesting as that all is, the more I thought about it, I became certain that the real issue that needs reinventing is the disparity between us&mdash;the people eating the food&mdash;and the people making it.</p><p>	Despite the recent <em>Top Chef</em>-fueled romanticism surrounding cooking, the truth of the profession is, for many if not most, it&#39;s lousy pay for long hours (often with no insurance). By and large, you don&rsquo;t make good money unless you&rsquo;re a name brand chef, despite the fact that many of those individuals aren&rsquo;t really doing any of the actual cooking. Granted, it&rsquo;s a common model that spans a variety of industries. If you&rsquo;re going to a premier law firm, chances are that an associate is working on your case rather than a partner. The difference between the industries, however, is that the law firm associate is still pulling down $160K.</p><p>	While there have been <a href="http://eater.com/archives/2010/02/26/new-book-reveals-how-much-money-chefs-make.php">some attempts</a> to document what chefs make, the numbers tend to be a bit misleading. I&rsquo;d contend that a $30K salary in the cooking trade isn&rsquo;t really worth $30k, when you consider that most cooks are working significantly more than your standard 40-hour weeks.</p><p>	At the end of the day, the person who cooked your meal is probably making less than your server, which, frankly, is insane. I waited tables for years and I&rsquo;ll be the first to admit that, challenging as that profession may be, it&rsquo;s got nothing on being a line cook. Nonetheless, the fact remains: If you&rsquo;re eating in a half-decent restaurant, many of the people making your dinner could never afford to dine there themselves.</p><p>	So, how do we fix it?</p><p>	One of the chefs I mentioned, Grantz Achatz, might have a way, by virtue of a new, innovative reservations system. For his upcoming restaurant, Next, Achatz will sell tickets in advance, the price for which will include all food, drink, and service. As <a href="http://www.nytimes.com/2010/05/05/dining/05achatz.html?_r=1">this <em>New York Times</em> article explains</a>, by having the money up front and predetermined, Achatz will remove uncertainty from the equation, freeing him to divvy the money as he pleases. The <em>Times</em> posits that he &ldquo;could pay cooks more than members of the wait staff, a reversal of the usual pecking order that could allow him to recruit shining kitchen talent.&rdquo; And while I doubt that a chef of Achatz&rsquo; caliber has any trouble finding qualified applicants, the idea remains nonetheless intriguing.</p><p>	Even if Achatz does decide to flip the pay hierarchy in his new restaurant, that&rsquo;s clearly a special case. While he&rsquo;ll basically be selling tickets to culinary events, most restaurants run like, well, restaurants, with tipping and menus and variable costs. So, I ask again, how do we fix this? Do you have a way to save the restaurant industry? Any ideas on how to make the lowliest cook not quite so low? Post your thoughts in the comments.</p><p>	In the meanwhile, the next time you have a mind-blowing meal, instead of throwing an extra five percent onto your tip, buy the kitchen a round of drinks. God knows they deserve it.<br />	&nbsp;<br />	<em><a href="http://www.flickr.com/photos/neutronboy/4726002886/">Photo</a> (<a href="http://creativecommons.org/licenses/by/2.0/">cc</a>) by Flickr user Neutronboy</em></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_169494" src="http://pre.cloudfront.goodinc.com/posts/post_full_1281471405_fd57d75847_z_d.jpg" /><br />	<strong>The other day</strong>, my friend Jerri Chou from All Day Buffet asked an <a href="http://twitter.com/jchou">interesting question via Twitter</a>: &ldquo;I don&#39;t know why I don&#39;t know this, but who&#39;s totally reinventing the food industry?&rdquo;</p><p>	It&rsquo;s an intriguing question, the answer to which entirely depends on what you mean by &ldquo;reinvented.&rdquo; The easiest way to address the issue is nutritionally. If you&rsquo;re reading this, you likely own at least one Michael Pollan book. You know who Dan Barber is. You probably saw <em>Super Size Me</em> or <em>Food Inc</em>, and you&#39;ve hopefully read <em>Fast Food Nation</em>. Heck, you might have considered starting a rooftop garden or a farm like <a href="http://blog.anandaharvest.org/">Jerri did</a>. All this is to say, many people are now clearly taking an interest in where their food comes from. Ten years ago, I didn&rsquo;t know a single vegan. Now, I can&rsquo;t leave the apartment without tripping over a <a href="http://www.good.is/community/siobhan">gluten-free locavore</a>.</p><p>	Of course, that might not have been what Jerri meant. Maybe she wanted to know about the people who are creating innovative dining experiences. Perhaps I should have referred her to <a href="http://www.wd-50.com/bios.html">Wylie Dufresne</a>, or <a href="http://tmagazine.blogs.nytimes.com/tag/graham-elliot-bowles/">Graham Elliot</a>, or <a href="http://en.wikipedia.org/wiki/Grant_Achatz">Grant Achatz</a>, or any of the other folks involved in fusing chemistry and culinary arts. However interesting as that all is, the more I thought about it, I became certain that the real issue that needs reinventing is the disparity between us&mdash;the people eating the food&mdash;and the people making it.</p><p>	Despite the recent <em>Top Chef</em>-fueled romanticism surrounding cooking, the truth of the profession is, for many if not most, it&#39;s lousy pay for long hours (often with no insurance). By and large, you don&rsquo;t make good money unless you&rsquo;re a name brand chef, despite the fact that many of those individuals aren&rsquo;t really doing any of the actual cooking. Granted, it&rsquo;s a common model that spans a variety of industries. If you&rsquo;re going to a premier law firm, chances are that an associate is working on your case rather than a partner. The difference between the industries, however, is that the law firm associate is still pulling down $160K.</p><p>	While there have been <a href="http://eater.com/archives/2010/02/26/new-book-reveals-how-much-money-chefs-make.php">some attempts</a> to document what chefs make, the numbers tend to be a bit misleading. I&rsquo;d contend that a $30K salary in the cooking trade isn&rsquo;t really worth $30k, when you consider that most cooks are working significantly more than your standard 40-hour weeks.</p><p>	At the end of the day, the person who cooked your meal is probably making less than your server, which, frankly, is insane. I waited tables for years and I&rsquo;ll be the first to admit that, challenging as that profession may be, it&rsquo;s got nothing on being a line cook. Nonetheless, the fact remains: If you&rsquo;re eating in a half-decent restaurant, many of the people making your dinner could never afford to dine there themselves.</p><p>	So, how do we fix it?</p><p>	One of the chefs I mentioned, Grantz Achatz, might have a way, by virtue of a new, innovative reservations system. For his upcoming restaurant, Next, Achatz will sell tickets in advance, the price for which will include all food, drink, and service. As <a href="http://www.nytimes.com/2010/05/05/dining/05achatz.html?_r=1">this <em>New York Times</em> article explains</a>, by having the money up front and predetermined, Achatz will remove uncertainty from the equation, freeing him to divvy the money as he pleases. The <em>Times</em> posits that he &ldquo;could pay cooks more than members of the wait staff, a reversal of the usual pecking order that could allow him to recruit shining kitchen talent.&rdquo; And while I doubt that a chef of Achatz&rsquo; caliber has any trouble finding qualified applicants, the idea remains nonetheless intriguing.</p><p>	Even if Achatz does decide to flip the pay hierarchy in his new restaurant, that&rsquo;s clearly a special case. While he&rsquo;ll basically be selling tickets to culinary events, most restaurants run like, well, restaurants, with tipping and menus and variable costs. So, I ask again, how do we fix this? Do you have a way to save the restaurant industry? Any ideas on how to make the lowliest cook not quite so low? Post your thoughts in the comments.</p><p>	In the meanwhile, the next time you have a mind-blowing meal, instead of throwing an extra five percent onto your tip, buy the kitchen a round of drinks. God knows they deserve it.<br />	&nbsp;<br />	<em><a href="http://www.flickr.com/photos/neutronboy/4726002886/">Photo</a> (<a href="http://creativecommons.org/licenses/by/2.0/">cc</a>) by Flickr user Neutronboy</em></p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Tue, 10 Aug 2010 13:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Why You Should Hug a Hedge Fund Guy]]></title>
	<link>http://www.good.is/post/why-you-should-hug-a-hedge-fund-guy/</link>
	<guid isPermaLink="true">http://www.good.is/post/why-you-should-hug-a-hedge-fund-guy/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_161779" src="http://pre.cloudfront.goodinc.com/posts/post_full_1280163306khakis.jpg" /><br />	<strong>It&rsquo;s easy to </strong>beat up on finance folks. Maybe it&rsquo;s that whole facilitating the collapse of the global economy thing. Or maybe it&rsquo;s just the khakis. Whatever it is, they&rsquo;ve gotten a pretty bad rap of late. And sure, much of it is deserved&mdash;but some of it isn&rsquo;t. When you get past the cheap jokes and talking points, you can see that some of them are doing far more good than we might like to admit, and maybe even more good than some of the folks we hold up as role models.</p><p>	Take a look at the <a href="http://www.slate.com/id/2243496">top charitable donors from last year</a>. One thing that stands out is the number of people who work in financial services. A hedge fund guy here, a private equity dude there&mdash;the list is littered with them, and they&rsquo;re doing some serious donating. Here are a few random entries, with their corresponding ranks, professions, donation amounts, and causes:</p><p>	<strong>Stanley F. and Fiona B. Druckenmiller &ndash;&nbsp;$705 million, ranked #1</strong></p><p>	He founded Duquesne Capital Management, she&rsquo;s a former portfolio manager, and the two of them are looking to fuel major advances in neuroscience. We all have causes that are important to us. Not many of us can write a $100 million&nbsp;check to NYU to build an institute to study them. Oh, and&nbsp;for good measure, in 2006 they gave $25 million to the Harlem Children&rsquo;s Zone.</p><p>	<strong>George Soros &ndash;&nbsp;$150 million, ranked #6</strong></p><p>	Known as &ldquo;The Man Who Broke the Bank of England,&rdquo; Soros made $1 billion&nbsp;during the 1992 U.K. currency crisis. Now, he&rsquo;s putting some of it to good use. Last year, he donated $100 million&nbsp;to establish the climate-change advocacy organization&nbsp;Fund for Policy Reform. In response to the financial crisis, he&rsquo;s given $50 million&nbsp;to create the Institute for New Economic Thinking, declaring, &ldquo;The entire edifice of global financial markets has been erected on the false premise that markets can be left to their own devices. We must find a new paradigm and rebuild from the ground up.&rdquo; In case that wasn&rsquo;t enough, the guy also played a major role in helping to shift Hungary from communism to capitalism.</p><p>	<strong>Paul Allen &ndash;&nbsp;$85 million, ranked #11</strong></p><p>	You might know him as the guy who helped found Microsoft. What you might not have known is that he also founded Vulcan, an investment firm. Among his many causes are neuroscience and genomics research, arts&nbsp;and culture programs, social-service organizations, teacher-skills advancement, a food bank, a low-income credit union, and a literacy program in Native American tribal areas. In short, the guy&rsquo;s spreading it around.</p><p>	More than a third of the top 60 donors were in some way related to the finance industry, accounting for somewhere in the neighborhood of $2.5 billion&nbsp;worth of donations. I know it&rsquo;s hard to like a banker, but are we supposed to pretend that that level of money doesn&rsquo;t make a significant difference? You know that super-inspirational start-up you&rsquo;re telling all your friends about? They&rsquo;d kill to have one of these folks invest. We&rsquo;re talking about real money for real change.</p><p>	This is the modern day &ldquo;captains of industry&rdquo; vs. &ldquo;robber barons&rdquo; debate. It used to be Carnegie; now it&rsquo;s Bloomberg. I&rsquo;m not going to minimize the damage caused by the financial services industry. I just don&rsquo;t want us to necessarily ignore the other side of things. Did you go to school on any kind of scholarship? Thank a rich person. Been to a nice museum lately? You&rsquo;re welcome, says Uncle Pennybags. Hoping to eradicate some terrible disease? Chances are, so is someone you&rsquo;ve never heard of whose fortune could fund the cure.</p><p>	No, simply writing a check doesn&rsquo;t make you a great philanthropist. Except, actually,&nbsp;I&rsquo;m pretty sure it does. Most of the causes out there don&rsquo;t need your petitions or your joie de vivre anywhere near as much as they need money. So as much as we need young, entrepreneurial visionaries to create social organizations, we need deep pockets to fund them. And these are the people with that kind of cash.</p><p>	Yes, I know they&rsquo;re often motivated by a tax break. And no, I don&rsquo;t contend that a few good eggs redeem an entire industry. I&rsquo;m just saying that maybe, just maybe, not every single person who sports penny loafers deserves to be burned at the stake (unless it&rsquo;s just because they&rsquo;re wearing penny loafers, in which case I&rsquo;m all for it).</p><p>	&nbsp;&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_161779" src="http://pre.cloudfront.goodinc.com/posts/post_full_1280163306khakis.jpg" /><br />	<strong>It&rsquo;s easy to </strong>beat up on finance folks. Maybe it&rsquo;s that whole facilitating the collapse of the global economy thing. Or maybe it&rsquo;s just the khakis. Whatever it is, they&rsquo;ve gotten a pretty bad rap of late. And sure, much of it is deserved&mdash;but some of it isn&rsquo;t. When you get past the cheap jokes and talking points, you can see that some of them are doing far more good than we might like to admit, and maybe even more good than some of the folks we hold up as role models.</p><p>	Take a look at the <a href="http://www.slate.com/id/2243496">top charitable donors from last year</a>. One thing that stands out is the number of people who work in financial services. A hedge fund guy here, a private equity dude there&mdash;the list is littered with them, and they&rsquo;re doing some serious donating. Here are a few random entries, with their corresponding ranks, professions, donation amounts, and causes:</p><p>	<strong>Stanley F. and Fiona B. Druckenmiller &ndash;&nbsp;$705 million, ranked #1</strong></p><p>	He founded Duquesne Capital Management, she&rsquo;s a former portfolio manager, and the two of them are looking to fuel major advances in neuroscience. We all have causes that are important to us. Not many of us can write a $100 million&nbsp;check to NYU to build an institute to study them. Oh, and&nbsp;for good measure, in 2006 they gave $25 million to the Harlem Children&rsquo;s Zone.</p><p>	<strong>George Soros &ndash;&nbsp;$150 million, ranked #6</strong></p><p>	Known as &ldquo;The Man Who Broke the Bank of England,&rdquo; Soros made $1 billion&nbsp;during the 1992 U.K. currency crisis. Now, he&rsquo;s putting some of it to good use. Last year, he donated $100 million&nbsp;to establish the climate-change advocacy organization&nbsp;Fund for Policy Reform. In response to the financial crisis, he&rsquo;s given $50 million&nbsp;to create the Institute for New Economic Thinking, declaring, &ldquo;The entire edifice of global financial markets has been erected on the false premise that markets can be left to their own devices. We must find a new paradigm and rebuild from the ground up.&rdquo; In case that wasn&rsquo;t enough, the guy also played a major role in helping to shift Hungary from communism to capitalism.</p><p>	<strong>Paul Allen &ndash;&nbsp;$85 million, ranked #11</strong></p><p>	You might know him as the guy who helped found Microsoft. What you might not have known is that he also founded Vulcan, an investment firm. Among his many causes are neuroscience and genomics research, arts&nbsp;and culture programs, social-service organizations, teacher-skills advancement, a food bank, a low-income credit union, and a literacy program in Native American tribal areas. In short, the guy&rsquo;s spreading it around.</p><p>	More than a third of the top 60 donors were in some way related to the finance industry, accounting for somewhere in the neighborhood of $2.5 billion&nbsp;worth of donations. I know it&rsquo;s hard to like a banker, but are we supposed to pretend that that level of money doesn&rsquo;t make a significant difference? You know that super-inspirational start-up you&rsquo;re telling all your friends about? They&rsquo;d kill to have one of these folks invest. We&rsquo;re talking about real money for real change.</p><p>	This is the modern day &ldquo;captains of industry&rdquo; vs. &ldquo;robber barons&rdquo; debate. It used to be Carnegie; now it&rsquo;s Bloomberg. I&rsquo;m not going to minimize the damage caused by the financial services industry. I just don&rsquo;t want us to necessarily ignore the other side of things. Did you go to school on any kind of scholarship? Thank a rich person. Been to a nice museum lately? You&rsquo;re welcome, says Uncle Pennybags. Hoping to eradicate some terrible disease? Chances are, so is someone you&rsquo;ve never heard of whose fortune could fund the cure.</p><p>	No, simply writing a check doesn&rsquo;t make you a great philanthropist. Except, actually,&nbsp;I&rsquo;m pretty sure it does. Most of the causes out there don&rsquo;t need your petitions or your joie de vivre anywhere near as much as they need money. So as much as we need young, entrepreneurial visionaries to create social organizations, we need deep pockets to fund them. And these are the people with that kind of cash.</p><p>	Yes, I know they&rsquo;re often motivated by a tax break. And no, I don&rsquo;t contend that a few good eggs redeem an entire industry. I&rsquo;m just saying that maybe, just maybe, not every single person who sports penny loafers deserves to be burned at the stake (unless it&rsquo;s just because they&rsquo;re wearing penny loafers, in which case I&rsquo;m all for it).</p><p>	&nbsp;&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 26 Jul 2010 10:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[How Much Should We Tax Venture Capitalists? ]]></title>
	<link>http://www.good.is/post/how-much-should-we-tax-venture-capitalists/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-much-should-we-tax-venture-capitalists/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_153231" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278953707social-venture-startup-taxes.jpg" /><br />	&nbsp;</p><p>	<strong>I&rsquo;ve talked a</strong> lot about venture capitalists in this space, and it&#39;s no wonder why: They play an incredibly important role in helping entrepreneurs raise money. They take huge risks on nascent ideas in the hopes of transforming them into future-shaping realities (and capturing the returns from doing so). However, with a new tax proposal, the VC industry might be in store for a major shake up.</p><p>	Many VCs make their money through a structure similar to that of hedge funds&mdash;what&rsquo;s called &ldquo;two and twenty.&rdquo; They get a 2 percent management fee and 20 percent of the profit on investments (though the exact percentages vary by VC). This latter portion, sometimes called the &quot;carry,&quot; is the subject of the current tax debate.&nbsp;</p><p>	As it stands, a VC&rsquo;s carry is taxed as a capital gain. Many, however, think these funds should be taxed as ordinary income, which would shift the tax incurred by the VC from 15 percent to as high as 35 percent. Not surprisingly, there was a heavy lobbying effort against this change (largely from hedge funds and private equity firms, who would also be affected). As it stands, a plan has passed through the House that would tax two-thirds of the carry as regular income (see this <a href=" http://dealbook.blogs.nytimes.com/2010/06/01/house-votes-to-eliminate-hedge-fund-tax-break/"><em>New York Times</em> article</a> for more information).</p><p>	While I expected most VCs to be up in arms about the prospect of losing a substantial chunk of their profits (and trust me, they are), I was surprised to see that Fred Wilson and Chris Dixon&mdash;two very respected venture capitalists&mdash;were on board with the idea.</p><p>	Wilson brings up a number of interesting points. In his <a href="http://www.avc.com/a_vc/2007/06/the-carried-int.html">initial post</a>, he explains that the carry should clearly be charged as ordinary income because it is gained through investing other people&rsquo;s money. More recently, he&rsquo;s <a href="http://www.avc.com/a_vc/2010/05/why-taxing-carried-interest-as-ordinary-income-is-good-policy.html">gone on to contend</a> that because fund managers would be taxed at a lower rate on their own investments, the new law might lead to VCs having more skin in the game, which he feels will drive better performance.</p><p>	Interestingly, Wilson also makes a bit of a moral argument, stating, &ldquo;If Congress is successful in taxing carried interest as ordinary income, it will massively increase the amount of taxes I pay. So be it. Someone has to pay the taxes to keep our troops equipped, our borders secured, our schools modernized, and our children healthy. It might as well be me and my wife.&rdquo;</p><p>	Dixon echoes this idea with <a href="http://cdixon.org/2010/06/01/money-managers-should-pay-the-same-tax-rates-as-everyone-else/">his post on the subject</a>, claiming that it &ldquo;comes down to basic fairness.&rdquo; He contends, &ldquo;A fireman who runs into a burning buildings shouldn&rsquo;t pay a higher tax rate than a financier sunbathing on a yacht eating $400 crabs.&rdquo;</p><p>	Knewton CEO Jose Ferreira <a href="http://www.businessinsider.com/i-favor-more-tax-breaks-for-millionaires-2010-6/">takes the other side of the debate</a>, positing, &ldquo;It is intellectually dishonest to lump venture investors with hedge fund and buy-out investors.&rdquo; The way Ferreira sees it, venture investors help develop start-ups, which fuel innovation and create jobs. In fact, he goes as far as to say that he&rsquo;d &ldquo;grant additional tax breaks and subsidies to the VC industry.&rdquo; This, he states, would help spread innovation beyond the current VC hubs of Silicon Valley, New York, Washington, D.C., and Boston.</p><p>	So, why should we care? Let&rsquo;s face it: It&rsquo;s easy for most of us to blindly support taxing a bunch of absurdly rich guys. But it&rsquo;s not quite that simple. First, these aren&rsquo;t the people who tanked the economy with deceptive trading practices. VCs are the folks who can most readily fuel the next world-changing idea (even, perhaps, your world-changing idea). This altered tax structure will have a tremendous effect on their business.</p><p>	A quick scenario: If the new tax is enacted, the common logic is that VCs won&rsquo;t eat the added cost; they&rsquo;ll simply pass it along to their investors. Theoretically, this will cause fewer people to gamble on the VC game due to the increased cost, thereby leading to the shuttering of less-proven VC shops, which means that fewer ideas get funded. If you&rsquo;re hoping to start a company, what sounds like an obscure issue suddenly hits home in a few quick steps.</p><p>	So what&rsquo;s your take? As Fred Wilson admits, VCs &ldquo;are among the most highly compensated people in the world.&rdquo; Do they have a moral responsibility to accept the higher tax load? Or will the increased hurdle only end up making it harder for good ideas to find the funding they need? Should VCs be granted an exception from the tax hike? It&rsquo;s not a cut and dry question, to be sure. But as people who care about building the companies that define the future, it&rsquo;s one about which we need to have an opinion.<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_153231" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278953707social-venture-startup-taxes.jpg" /><br />	&nbsp;</p><p>	<strong>I&rsquo;ve talked a</strong> lot about venture capitalists in this space, and it&#39;s no wonder why: They play an incredibly important role in helping entrepreneurs raise money. They take huge risks on nascent ideas in the hopes of transforming them into future-shaping realities (and capturing the returns from doing so). However, with a new tax proposal, the VC industry might be in store for a major shake up.</p><p>	Many VCs make their money through a structure similar to that of hedge funds&mdash;what&rsquo;s called &ldquo;two and twenty.&rdquo; They get a 2 percent management fee and 20 percent of the profit on investments (though the exact percentages vary by VC). This latter portion, sometimes called the &quot;carry,&quot; is the subject of the current tax debate.&nbsp;</p><p>	As it stands, a VC&rsquo;s carry is taxed as a capital gain. Many, however, think these funds should be taxed as ordinary income, which would shift the tax incurred by the VC from 15 percent to as high as 35 percent. Not surprisingly, there was a heavy lobbying effort against this change (largely from hedge funds and private equity firms, who would also be affected). As it stands, a plan has passed through the House that would tax two-thirds of the carry as regular income (see this <a href=" http://dealbook.blogs.nytimes.com/2010/06/01/house-votes-to-eliminate-hedge-fund-tax-break/"><em>New York Times</em> article</a> for more information).</p><p>	While I expected most VCs to be up in arms about the prospect of losing a substantial chunk of their profits (and trust me, they are), I was surprised to see that Fred Wilson and Chris Dixon&mdash;two very respected venture capitalists&mdash;were on board with the idea.</p><p>	Wilson brings up a number of interesting points. In his <a href="http://www.avc.com/a_vc/2007/06/the-carried-int.html">initial post</a>, he explains that the carry should clearly be charged as ordinary income because it is gained through investing other people&rsquo;s money. More recently, he&rsquo;s <a href="http://www.avc.com/a_vc/2010/05/why-taxing-carried-interest-as-ordinary-income-is-good-policy.html">gone on to contend</a> that because fund managers would be taxed at a lower rate on their own investments, the new law might lead to VCs having more skin in the game, which he feels will drive better performance.</p><p>	Interestingly, Wilson also makes a bit of a moral argument, stating, &ldquo;If Congress is successful in taxing carried interest as ordinary income, it will massively increase the amount of taxes I pay. So be it. Someone has to pay the taxes to keep our troops equipped, our borders secured, our schools modernized, and our children healthy. It might as well be me and my wife.&rdquo;</p><p>	Dixon echoes this idea with <a href="http://cdixon.org/2010/06/01/money-managers-should-pay-the-same-tax-rates-as-everyone-else/">his post on the subject</a>, claiming that it &ldquo;comes down to basic fairness.&rdquo; He contends, &ldquo;A fireman who runs into a burning buildings shouldn&rsquo;t pay a higher tax rate than a financier sunbathing on a yacht eating $400 crabs.&rdquo;</p><p>	Knewton CEO Jose Ferreira <a href="http://www.businessinsider.com/i-favor-more-tax-breaks-for-millionaires-2010-6/">takes the other side of the debate</a>, positing, &ldquo;It is intellectually dishonest to lump venture investors with hedge fund and buy-out investors.&rdquo; The way Ferreira sees it, venture investors help develop start-ups, which fuel innovation and create jobs. In fact, he goes as far as to say that he&rsquo;d &ldquo;grant additional tax breaks and subsidies to the VC industry.&rdquo; This, he states, would help spread innovation beyond the current VC hubs of Silicon Valley, New York, Washington, D.C., and Boston.</p><p>	So, why should we care? Let&rsquo;s face it: It&rsquo;s easy for most of us to blindly support taxing a bunch of absurdly rich guys. But it&rsquo;s not quite that simple. First, these aren&rsquo;t the people who tanked the economy with deceptive trading practices. VCs are the folks who can most readily fuel the next world-changing idea (even, perhaps, your world-changing idea). This altered tax structure will have a tremendous effect on their business.</p><p>	A quick scenario: If the new tax is enacted, the common logic is that VCs won&rsquo;t eat the added cost; they&rsquo;ll simply pass it along to their investors. Theoretically, this will cause fewer people to gamble on the VC game due to the increased cost, thereby leading to the shuttering of less-proven VC shops, which means that fewer ideas get funded. If you&rsquo;re hoping to start a company, what sounds like an obscure issue suddenly hits home in a few quick steps.</p><p>	So what&rsquo;s your take? As Fred Wilson admits, VCs &ldquo;are among the most highly compensated people in the world.&rdquo; Do they have a moral responsibility to accept the higher tax load? Or will the increased hurdle only end up making it harder for good ideas to find the funding they need? Should VCs be granted an exception from the tax hike? It&rsquo;s not a cut and dry question, to be sure. But as people who care about building the companies that define the future, it&rsquo;s one about which we need to have an opinion.<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 12 Jul 2010 10:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[The TOMS Shoe Model: Meaning or Marketing? ]]></title>
	<link>http://www.good.is/post/the-toms-shoe-model-meaning-or-marketing/</link>
	<guid isPermaLink="true">http://www.good.is/post/the-toms-shoe-model-meaning-or-marketing/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_146383" src="http://pre.cloudfront.goodinc.com/posts/post_full_1277747891bogo_001.png" /><br />	&nbsp;</p><p>	<strong>In the last </strong>few years, doing good and helping others has become fashionable with companies clamoring to get on the do-gooding bandwagon. One of the more interesting efforts is the buy-one, give-one model, a concept most associated with TOMS shoes but which is quickly gaining additional corporate followers. And while it&#39;s certainly hard to criticize any of these companies&rsquo; efforts, I can&rsquo;t help but wonder if we might be overcelebrating.<br />	<br />	I really dig <a href="http://toms.com/mens/new-styles/grey-cousteau-organic-cotton-men-s-cordones" target="_blank">this pair of TOMS</a>, and if I didn&#39;t have perfect eyesight, it wouldn&#39;t take much to talk me into any of <a href="http://warbyparker.com/mens-eyewear;jsessionid=0a0107641f43b9d522a733024b3eb67a836d050d51a8.e3eSc38TaNqNe34Pa38Ta38Lb3r0" target="_blank"><u><span style="text-decoration: underline;">these gorgeous Warby Parker frames</span></u></a>. Not only would buying each of these products get me some snazzy new gear, I&rsquo;d also be providing one of each to someone in need.<br />	<br />	This all sounds great, but upon further examination, I&rsquo;m honestly not so sure. It seems to me that $160 (the cost of the two items) spent another way could do far more good than some shoes and a pair of specs. For instance, other organizations dedicated to providing glasses to the developing world have managed to drop the cost as low as&nbsp;<a href="http://exhibitions.cooperhewitt.org/Why-Design-Now/project/adspecs" target="_blank">$19 a pair.</a> The $95 you&rsquo;d use to buy a pair from Warby Parker could send more than four pairs to the developing world. Which leads me to this question: In supporting brands like TOMS, are we really trying to do good? Or are we just buying stuff that comes with a case of the warm-and-fuzzies?<br />	<br />	In talking to some friends about this, many expressed the viewpoint that doing good isn&rsquo;t the primary motivation for buying from these companies; instead, it&rsquo;s a bonus. They contend that the people who buy these products wouldn&rsquo;t be inclined to simply donate the amount, so they need to be given something in return. I&rsquo;m not sure I agree. The people who support brands like TOMS are, on the whole, the same people who read this site&mdash;socially conscious individuals who want to do their part to make the world a better place to live in. Aren&rsquo;t these precisely the people who would be most likely to donate?<br />	<br />	Of course, there are other, more complex layers to this debate. As Carolina Vallejo has asked with her <a href="http://www.good.is/post/design-for-the-first-world-the-rest-saving-the-west/" target="_blank">Design for the First World project</a>: Who the heck are we to decide what other people need most? I&rsquo;m not saying that shoes or glasses aren&rsquo;t of value to any particular group of people. But are they more valuable than a new school, or clean water, or livestock, or pharmaceuticals? The truth is, I don&rsquo;t know. And while I think that TOMS&#39;s Blake Mycoskie and those like him are doing fantastic things, I worry that someone who buys a pair of TOMS will consider their job done. They&rsquo;ll feel good about their $50 shoe purchase, knowing they&rsquo;ve just given a pair to a child in need when a donation of half that amount could have possibly helped that child in substantially more impactful ways.<br />	<br />	The questions don&rsquo;t stop there with buy-one, give-one products, either. Are these products environmentally friendly? Are they biodegradable? What&rsquo;s the footprint of the manufacturing process? Who makes them and under what conditions? Are we somehow doing harm in one area in order to do good somewhere else? In short: What&rsquo;s the net-net of my fancy new glasses?<br />	<br />	Please don&rsquo;t get me wrong: I applaud the efforts of these companies in adding a humanitarian component to their business. I, myself, am the proud owner of a pair of TOMS. I&rsquo;m just saying that as with most things, the buy-one, give-one phenomenon isn&rsquo;t quite as simple as it seems on the surface.<br />	<br />	The logical stance is that doing some good is better than doing nothing. I&rsquo;m just wondering how much good we&rsquo;re actually doing. I&rsquo;m curious, for those of you who have bought any buy-one, give-one products: Was the company&rsquo;s mission your motivation or simply an added bonus? Did you consider donating to a cause instead of&mdash;or in addition to&mdash;your purchase? What&rsquo;s your take on these sorts of organizations? I&rsquo;m not sure there&rsquo;s a right answer here, but I think the questions are at least worth asking. It might be the only way to find out if we&rsquo;re really doing good, or if we&rsquo;re just trying to make ourselves feel like we are.<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_146383" src="http://pre.cloudfront.goodinc.com/posts/post_full_1277747891bogo_001.png" /><br />	&nbsp;</p><p>	<strong>In the last </strong>few years, doing good and helping others has become fashionable with companies clamoring to get on the do-gooding bandwagon. One of the more interesting efforts is the buy-one, give-one model, a concept most associated with TOMS shoes but which is quickly gaining additional corporate followers. And while it&#39;s certainly hard to criticize any of these companies&rsquo; efforts, I can&rsquo;t help but wonder if we might be overcelebrating.<br />	<br />	I really dig <a href="http://toms.com/mens/new-styles/grey-cousteau-organic-cotton-men-s-cordones" target="_blank">this pair of TOMS</a>, and if I didn&#39;t have perfect eyesight, it wouldn&#39;t take much to talk me into any of <a href="http://warbyparker.com/mens-eyewear;jsessionid=0a0107641f43b9d522a733024b3eb67a836d050d51a8.e3eSc38TaNqNe34Pa38Ta38Lb3r0" target="_blank"><u><span style="text-decoration: underline;">these gorgeous Warby Parker frames</span></u></a>. Not only would buying each of these products get me some snazzy new gear, I&rsquo;d also be providing one of each to someone in need.<br />	<br />	This all sounds great, but upon further examination, I&rsquo;m honestly not so sure. It seems to me that $160 (the cost of the two items) spent another way could do far more good than some shoes and a pair of specs. For instance, other organizations dedicated to providing glasses to the developing world have managed to drop the cost as low as&nbsp;<a href="http://exhibitions.cooperhewitt.org/Why-Design-Now/project/adspecs" target="_blank">$19 a pair.</a> The $95 you&rsquo;d use to buy a pair from Warby Parker could send more than four pairs to the developing world. Which leads me to this question: In supporting brands like TOMS, are we really trying to do good? Or are we just buying stuff that comes with a case of the warm-and-fuzzies?<br />	<br />	In talking to some friends about this, many expressed the viewpoint that doing good isn&rsquo;t the primary motivation for buying from these companies; instead, it&rsquo;s a bonus. They contend that the people who buy these products wouldn&rsquo;t be inclined to simply donate the amount, so they need to be given something in return. I&rsquo;m not sure I agree. The people who support brands like TOMS are, on the whole, the same people who read this site&mdash;socially conscious individuals who want to do their part to make the world a better place to live in. Aren&rsquo;t these precisely the people who would be most likely to donate?<br />	<br />	Of course, there are other, more complex layers to this debate. As Carolina Vallejo has asked with her <a href="http://www.good.is/post/design-for-the-first-world-the-rest-saving-the-west/" target="_blank">Design for the First World project</a>: Who the heck are we to decide what other people need most? I&rsquo;m not saying that shoes or glasses aren&rsquo;t of value to any particular group of people. But are they more valuable than a new school, or clean water, or livestock, or pharmaceuticals? The truth is, I don&rsquo;t know. And while I think that TOMS&#39;s Blake Mycoskie and those like him are doing fantastic things, I worry that someone who buys a pair of TOMS will consider their job done. They&rsquo;ll feel good about their $50 shoe purchase, knowing they&rsquo;ve just given a pair to a child in need when a donation of half that amount could have possibly helped that child in substantially more impactful ways.<br />	<br />	The questions don&rsquo;t stop there with buy-one, give-one products, either. Are these products environmentally friendly? Are they biodegradable? What&rsquo;s the footprint of the manufacturing process? Who makes them and under what conditions? Are we somehow doing harm in one area in order to do good somewhere else? In short: What&rsquo;s the net-net of my fancy new glasses?<br />	<br />	Please don&rsquo;t get me wrong: I applaud the efforts of these companies in adding a humanitarian component to their business. I, myself, am the proud owner of a pair of TOMS. I&rsquo;m just saying that as with most things, the buy-one, give-one phenomenon isn&rsquo;t quite as simple as it seems on the surface.<br />	<br />	The logical stance is that doing some good is better than doing nothing. I&rsquo;m just wondering how much good we&rsquo;re actually doing. I&rsquo;m curious, for those of you who have bought any buy-one, give-one products: Was the company&rsquo;s mission your motivation or simply an added bonus? Did you consider donating to a cause instead of&mdash;or in addition to&mdash;your purchase? What&rsquo;s your take on these sorts of organizations? I&rsquo;m not sure there&rsquo;s a right answer here, but I think the questions are at least worth asking. It might be the only way to find out if we&rsquo;re really doing good, or if we&rsquo;re just trying to make ourselves feel like we are.<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 28 Jun 2010 13:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[What BP Should Have Said]]></title>
	<link>http://www.good.is/post/what-bp-should-have-said/</link>
	<guid isPermaLink="true">http://www.good.is/post/what-bp-should-have-said/</guid>
	<description><![CDATA[<p>	<img border="0" src="http://pre.cloudfront.goodinc.com/posts/post_full_1276283003sorry-bp.jpg" /></p><p>	<strong>By now, we&rsquo;ve </strong>heard just about everything there is to hear about the BP Deepwater Horizon oil spill. We&rsquo;ve listened to corporate representatives, regulatory agencies, and Washington pass the buck. We&rsquo;ve been bombarded with information, some true (it&rsquo;s the most expensive oil spill in history) and some not (it is <em>not</em> the largest spill ever). We&rsquo;ve seen the heartbreaking photos. However, out of all of this, what surprises me most isn&rsquo;t the disaster itself, it&rsquo;s BP&rsquo;s amazingly poor public response.<br />	<br />	From its plans to distribute <a href="http://online.wsj.com/article/SB10001424052748704256604575294552306643346.html" target="_blank">dividends</a> and its <a href="http://www.newsweek.com/2010/06/02/what-not-to-say-when-your-company-is-ruining-the-world-.html" target="_blank">CEO&#39;s bizarre comments</a> to its stilted <a href="http://www.huffingtonpost.com/2010/06/06/bp-ads-backfires-gets-cri_n_602124.html" target="_blank">attempts at apologies</a>, BP&#39;s responses have disappointed many. Even now, its website boasts that its acts towards rehabilitating the region are &quot;<a href="http://www.bp.com/bodycopyarticle.do?categoryId=1&amp;contentId=7052055" target="_blank">over and above BP&#39;s obligations under the Oil Pollution Act of 1990</a>.&quot; Defensive much? Here&#39;s a tip: In times of crisis&mdash;and in the face of an environmental catastrophe&mdash;the last thing people want to hear is &quot;we&#39;re already doing more than we have to.&quot; It&#39;s simply stunning to me that the company that once pulled off one of the <a href="http://money.cnn.com/galleries/2009/fortune/0908/gallery.new_logos_redesigns.fortune/images/bp.jpg" target="_blank">best rebrandings</a> in recent memory is now tripping over itself so hopelessly. So, I&rsquo;m going to help. Here&rsquo;s the press release they should have written:&nbsp;<br />	<br />	<strong>FOR IMMEDIATE RELEASE:<br />	BP Response to the Deepwater Horizon Oil Spill<br />	June 14, 2010</strong><br />	<br />	We screwed up. Tremendously. It was our rig, it was our operation, and now, in the face of this disaster, it is our fault and our responsibility to fix it. And while we cannot undo the damage that has already been done, we can devote ourselves to how we manage the crisis, and how we plan on restoring the Gulf Coast.<br />	<br />	We would like to take a moment to respond to recent events, to attempt to clear up some misnomers, and to inform you about the efforts we&rsquo;ll be undertaking moving forward. &nbsp;<br />	<br />	First, much has been made of CEO Tony Hayward&rsquo;s recent remarks. His comments were insensitive, misguided, and for them we apologize. We cannot say strongly enough that these statements do not in any way reflect the opinions of BP. Yes, of course, we do &ldquo;want our lives back.&rdquo; But so do the good people of the Gulf and so, too, do the innumerable species of sea life who quite literally might be losing theirs.<br />	<br />	The public response to the spill has been passionate, deafening, and deserved. In many of the affected regions, demonstrations against BP have occurred. There is a natural inclination to boycott BP stations. While we certainly understand this sentiment, we urge you to take a different course of action. The people these acts hurt most are the men and women who own and work at your BP stations. They deserve better. They played no part in this disaster and to make them suffer only further damages communities that are already feeling too much hardship as a result of the spill.<br />	<br />	You may feel the need to do something, to put your anger to some good use. We suggest directing your energy towards writing or calling your congressperson and pushing for more adequate regulation for our industry. While we have failed you, so has our regulatory body, the Minerals Management Service (MMS).<br />	<br />	The simple truth is this: In regards to drilling, there&rsquo;s very little difference between oil companies. This could have just as easily happened to any of our competitors. We are all out there, racing to find new sources of oil. And in the absence of true regulation, it becomes far too easy for any of us to allow the spirit of discovery to usurp the prudent contemplation of &ldquo;what if.&rdquo;<br />	<br />	It should be said that this is not an attempt to skirt accountability. Over the past weeks, you&rsquo;ve no doubt witnessed the game of hot-potato between BP, the MMS, and countless politicians, each attempting to evade responsibility. That ends now. We cannot pass the blame any longer; we need to share it. It is all of our faults. We need stronger regulation, we need it now, and it will take all of our collective efforts to keep anything like this from happening again&mdash;with any oil company.<br />	<br />	Unfortunately, accepting fault changes nothing. The disaster rages on. We are working tirelessly to both stop the leak and clean the spill. However, if we have learned anything, it is that despite the fact that BP has some of the world&rsquo;s most highly trained engineers and technicians, we do not have all the answers. Therefore, we encourage anyone with innovative answers to the problems we now face to step forward. If you have something to say, we&rsquo;re listening.<br />	<br />	Finally, whatever it costs to clean the water, to replenish the sea life, to study the effects, and to revitalize the industry&mdash;we will pay it. If there is a solution worth trying, we will fund it. It is an answer that our shareholders might not like, but it is the right answer. We believe that the only way to truly do right by our investors is to restore the public trust. And the only way to do that is to spare no expense in restoring the Gulf Coast.<br />	<br />	####<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img border="0" src="http://pre.cloudfront.goodinc.com/posts/post_full_1276283003sorry-bp.jpg" /></p><p>	<strong>By now, we&rsquo;ve </strong>heard just about everything there is to hear about the BP Deepwater Horizon oil spill. We&rsquo;ve listened to corporate representatives, regulatory agencies, and Washington pass the buck. We&rsquo;ve been bombarded with information, some true (it&rsquo;s the most expensive oil spill in history) and some not (it is <em>not</em> the largest spill ever). We&rsquo;ve seen the heartbreaking photos. However, out of all of this, what surprises me most isn&rsquo;t the disaster itself, it&rsquo;s BP&rsquo;s amazingly poor public response.<br />	<br />	From its plans to distribute <a href="http://online.wsj.com/article/SB10001424052748704256604575294552306643346.html" target="_blank">dividends</a> and its <a href="http://www.newsweek.com/2010/06/02/what-not-to-say-when-your-company-is-ruining-the-world-.html" target="_blank">CEO&#39;s bizarre comments</a> to its stilted <a href="http://www.huffingtonpost.com/2010/06/06/bp-ads-backfires-gets-cri_n_602124.html" target="_blank">attempts at apologies</a>, BP&#39;s responses have disappointed many. Even now, its website boasts that its acts towards rehabilitating the region are &quot;<a href="http://www.bp.com/bodycopyarticle.do?categoryId=1&amp;contentId=7052055" target="_blank">over and above BP&#39;s obligations under the Oil Pollution Act of 1990</a>.&quot; Defensive much? Here&#39;s a tip: In times of crisis&mdash;and in the face of an environmental catastrophe&mdash;the last thing people want to hear is &quot;we&#39;re already doing more than we have to.&quot; It&#39;s simply stunning to me that the company that once pulled off one of the <a href="http://money.cnn.com/galleries/2009/fortune/0908/gallery.new_logos_redesigns.fortune/images/bp.jpg" target="_blank">best rebrandings</a> in recent memory is now tripping over itself so hopelessly. So, I&rsquo;m going to help. Here&rsquo;s the press release they should have written:&nbsp;<br />	<br />	<strong>FOR IMMEDIATE RELEASE:<br />	BP Response to the Deepwater Horizon Oil Spill<br />	June 14, 2010</strong><br />	<br />	We screwed up. Tremendously. It was our rig, it was our operation, and now, in the face of this disaster, it is our fault and our responsibility to fix it. And while we cannot undo the damage that has already been done, we can devote ourselves to how we manage the crisis, and how we plan on restoring the Gulf Coast.<br />	<br />	We would like to take a moment to respond to recent events, to attempt to clear up some misnomers, and to inform you about the efforts we&rsquo;ll be undertaking moving forward. &nbsp;<br />	<br />	First, much has been made of CEO Tony Hayward&rsquo;s recent remarks. His comments were insensitive, misguided, and for them we apologize. We cannot say strongly enough that these statements do not in any way reflect the opinions of BP. Yes, of course, we do &ldquo;want our lives back.&rdquo; But so do the good people of the Gulf and so, too, do the innumerable species of sea life who quite literally might be losing theirs.<br />	<br />	The public response to the spill has been passionate, deafening, and deserved. In many of the affected regions, demonstrations against BP have occurred. There is a natural inclination to boycott BP stations. While we certainly understand this sentiment, we urge you to take a different course of action. The people these acts hurt most are the men and women who own and work at your BP stations. They deserve better. They played no part in this disaster and to make them suffer only further damages communities that are already feeling too much hardship as a result of the spill.<br />	<br />	You may feel the need to do something, to put your anger to some good use. We suggest directing your energy towards writing or calling your congressperson and pushing for more adequate regulation for our industry. While we have failed you, so has our regulatory body, the Minerals Management Service (MMS).<br />	<br />	The simple truth is this: In regards to drilling, there&rsquo;s very little difference between oil companies. This could have just as easily happened to any of our competitors. We are all out there, racing to find new sources of oil. And in the absence of true regulation, it becomes far too easy for any of us to allow the spirit of discovery to usurp the prudent contemplation of &ldquo;what if.&rdquo;<br />	<br />	It should be said that this is not an attempt to skirt accountability. Over the past weeks, you&rsquo;ve no doubt witnessed the game of hot-potato between BP, the MMS, and countless politicians, each attempting to evade responsibility. That ends now. We cannot pass the blame any longer; we need to share it. It is all of our faults. We need stronger regulation, we need it now, and it will take all of our collective efforts to keep anything like this from happening again&mdash;with any oil company.<br />	<br />	Unfortunately, accepting fault changes nothing. The disaster rages on. We are working tirelessly to both stop the leak and clean the spill. However, if we have learned anything, it is that despite the fact that BP has some of the world&rsquo;s most highly trained engineers and technicians, we do not have all the answers. Therefore, we encourage anyone with innovative answers to the problems we now face to step forward. If you have something to say, we&rsquo;re listening.<br />	<br />	Finally, whatever it costs to clean the water, to replenish the sea life, to study the effects, and to revitalize the industry&mdash;we will pay it. If there is a solution worth trying, we will fund it. It is an answer that our shareholders might not like, but it is the right answer. We believe that the only way to truly do right by our investors is to restore the public trust. And the only way to do that is to spare no expense in restoring the Gulf Coast.<br />	<br />	####<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 14 Jun 2010 14:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[How Nokia is Dialing Up the Future]]></title>
	<link>http://www.good.is/post/how-nokia-is-dialing-up-the-future/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-nokia-is-dialing-up-the-future/</guid>
	<description><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_135492" src="http://pre.cloudfront.goodinc.com/posts/post_full_1275089199social-venture-startup-nokia.jpg" title="" /><br />	<br />	<em>In addition to chronicling his own experiences launching a social venture, Joe occasionally writes about other things related to his work, to social enterprise, and to business innovation. Here is the first such column.</em><br />	<br />	<strong>Earlier this month,</strong> Nokia and the folks from The Feast social innovation conference teamed up to launch <a href="http://change-connections.com/" target="_blank">Change Connections</a>, an online social-innovation platform. The site allows users to connect and engage around focus points like disaster planning, community empowerment, and healthcare. I caught up with one of the project&rsquo;s key players, Nokia&rsquo;s Ville Tikka to learn more.<br />	<br />	<strong>GOOD</strong>: <em>Let&rsquo;s start here: You&#39;re a Senior Futures Specialist. What exactly does that mean and how did it enable you to become a driving force behind this project?</em><br />	<br />	<strong>Ville Tikka: </strong>As a Senior Futures Specialist, my role in Nokia is to explore the forefront of the socio-cultural transformation and to identify, analyze and translate these changes into strategies and actions that create a better future for people, planet, and business. We&rsquo;ve been studying the socio-cultural and behavioral change and emerging trends in five continents, within both developed and developing societies, and it has become apparent that mobile communications have played&mdash;and will continue to play&mdash;a significant role in changing lives for the better literally for billions of people. With Change Connections, our aim is to further explore the future potential of information and communications technologies as a platform to empower people and drive positive change, as well as to find new ways to overcome some of the world&rsquo;s pressing issues through collaborative groundbreaking social innovation.<br />	<br />	<strong>G:</strong><em><strong> </strong>Since launching the project, what have you learned?</em><br />	<br />	<strong>VT: </strong>It&rsquo;s been a fantastic learning experience already. Initially, Change Connections has been focusing on the issues in the developing world and on people who can benefit most from the better solutions. But throughout the project it has become apparent, maybe more than ever, that these issues are highly systemic and truly global. The same basic issues are troubling people all over the world, although the severity varies in different contexts. Also, it&rsquo;s often difficult to differentiate the root causes behind the problems as health issues are closely interconnected with challenges in livelihoods or the issues with learning are linked with the ones with climate change resilience. The good thing here is that we have new opportunities to identify scalable solutions exactly from these intersections between different cultural contexts and different issue areas.<br />	<br />	The initial response has been really good and we&rsquo;ve already got a ton of amazing ideas and support, but of course there&rsquo;s always room for more. This has been an astonishing journey so far but I hope it&rsquo;s only the beginning and we&rsquo;ll see more ideas and connections coming up, spurring collaborations within the community that eventually would lead to real life solutions.<br />	<br />	<strong>G</strong>:<em> The days to engage and respond are limited but the site will remain open after that. What do you hope visitors get from the site after the initial window has expired?</em><br />	<br />	<strong>VT: </strong>After the initial engage and respond phase we&rsquo;ll launch new features that help people navigate the ideas and combine them, literally creating new connections between them. We hope that this forum will work as a springboard for connecting ideas and people and as a catalyst to make things happen. Actually, we&rsquo;ve already seen interesting spin-offs taking place as people have started to collectively develop the ideas shared on the site! The idea is also to continue to support the conversation within the community after the project is concluded and share the broader findings to instigate further action and thinking. &nbsp;<br />	<br />	<strong>G: </strong><em>Can you talk a bit about what&#39;s going to happen in Nairobi?</em><br />	<br />	<strong>VT: </strong>One of the concrete next steps in Nokia&rsquo;s work in this area is the Open innovation Africa Summit, taking place in Nairobi in a few months, where Nokia aims to convene together over 200 critical minds and change makers. An intensive, extraordinary and impactful gathering, the goal is to go from bird&rsquo;s eye to ground level to better understand the potential ecosystem for change in the world. The greater goal is to contribute to strengthening innovation ecosystems and our understanding of the world at the base-of-the-pyramid, create a forum for sharing research and learning and to better understand what a company like Nokia can do to support creation of innovative and self-empowered societies.<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_135492" src="http://pre.cloudfront.goodinc.com/posts/post_full_1275089199social-venture-startup-nokia.jpg" title="" /><br />	<br />	<em>In addition to chronicling his own experiences launching a social venture, Joe occasionally writes about other things related to his work, to social enterprise, and to business innovation. Here is the first such column.</em><br />	<br />	<strong>Earlier this month,</strong> Nokia and the folks from The Feast social innovation conference teamed up to launch <a href="http://change-connections.com/" target="_blank">Change Connections</a>, an online social-innovation platform. The site allows users to connect and engage around focus points like disaster planning, community empowerment, and healthcare. I caught up with one of the project&rsquo;s key players, Nokia&rsquo;s Ville Tikka to learn more.<br />	<br />	<strong>GOOD</strong>: <em>Let&rsquo;s start here: You&#39;re a Senior Futures Specialist. What exactly does that mean and how did it enable you to become a driving force behind this project?</em><br />	<br />	<strong>Ville Tikka: </strong>As a Senior Futures Specialist, my role in Nokia is to explore the forefront of the socio-cultural transformation and to identify, analyze and translate these changes into strategies and actions that create a better future for people, planet, and business. We&rsquo;ve been studying the socio-cultural and behavioral change and emerging trends in five continents, within both developed and developing societies, and it has become apparent that mobile communications have played&mdash;and will continue to play&mdash;a significant role in changing lives for the better literally for billions of people. With Change Connections, our aim is to further explore the future potential of information and communications technologies as a platform to empower people and drive positive change, as well as to find new ways to overcome some of the world&rsquo;s pressing issues through collaborative groundbreaking social innovation.<br />	<br />	<strong>G:</strong><em><strong> </strong>Since launching the project, what have you learned?</em><br />	<br />	<strong>VT: </strong>It&rsquo;s been a fantastic learning experience already. Initially, Change Connections has been focusing on the issues in the developing world and on people who can benefit most from the better solutions. But throughout the project it has become apparent, maybe more than ever, that these issues are highly systemic and truly global. The same basic issues are troubling people all over the world, although the severity varies in different contexts. Also, it&rsquo;s often difficult to differentiate the root causes behind the problems as health issues are closely interconnected with challenges in livelihoods or the issues with learning are linked with the ones with climate change resilience. The good thing here is that we have new opportunities to identify scalable solutions exactly from these intersections between different cultural contexts and different issue areas.<br />	<br />	The initial response has been really good and we&rsquo;ve already got a ton of amazing ideas and support, but of course there&rsquo;s always room for more. This has been an astonishing journey so far but I hope it&rsquo;s only the beginning and we&rsquo;ll see more ideas and connections coming up, spurring collaborations within the community that eventually would lead to real life solutions.<br />	<br />	<strong>G</strong>:<em> The days to engage and respond are limited but the site will remain open after that. What do you hope visitors get from the site after the initial window has expired?</em><br />	<br />	<strong>VT: </strong>After the initial engage and respond phase we&rsquo;ll launch new features that help people navigate the ideas and combine them, literally creating new connections between them. We hope that this forum will work as a springboard for connecting ideas and people and as a catalyst to make things happen. Actually, we&rsquo;ve already seen interesting spin-offs taking place as people have started to collectively develop the ideas shared on the site! The idea is also to continue to support the conversation within the community after the project is concluded and share the broader findings to instigate further action and thinking. &nbsp;<br />	<br />	<strong>G: </strong><em>Can you talk a bit about what&#39;s going to happen in Nairobi?</em><br />	<br />	<strong>VT: </strong>One of the concrete next steps in Nokia&rsquo;s work in this area is the Open innovation Africa Summit, taking place in Nairobi in a few months, where Nokia aims to convene together over 200 critical minds and change makers. An intensive, extraordinary and impactful gathering, the goal is to go from bird&rsquo;s eye to ground level to better understand the potential ecosystem for change in the world. The greater goal is to contribute to strengthening innovation ecosystems and our understanding of the world at the base-of-the-pyramid, create a forum for sharing research and learning and to better understand what a company like Nokia can do to support creation of innovative and self-empowered societies.<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Tue, 1 Jun 2010 11:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Dealing with Venture Capital]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-dealing-with-venture-capital/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-dealing-with-venture-capital/</guid>
	<description><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_120218" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272062330good_4_finalbusinessheader.jpg" title="" /><br />	<br />	<strong>In my </strong><a href="http://www.good.is/post/diary-of-a-social-venture-start-up-why-staging-works/" target="_self"><strong>last</strong> post</a>, I talked a bit about venture capital. It&rsquo;s a primary method of fueling growth and an integral part of the life of many an entrepreneur. The simple truth is, if you&#39;re running a business, a VC can be your best friend. Sure, you&#39;re signing over a big chunk of your company, but you&#39;re probably getting a check with a bunch of zeros in return.<br />	<br />	While the cash is certainly nice, VCs actually bring far more to the table. They&#39;ll help you run more efficiently, they&#39;ll act as a sounding board, they&#39;ll offer invaluable guidance. Additionally, they&#39;ll be able to provide you with an extensive network of contacts, from experts in your field to nuts-and-bolts service providers like quality lawyers and accountants. If you&#39;re comfortable relinquishing part of your company, the VC experience can be the best thing to happen to a business.<br />	<br />	That said, there are dangers. A number of factors can easily strain the entrepreneur/VC relationship. After all, with their investment comes control. Almost universally, a VC will ask for seats on your board. They&rsquo;re betting on you to succeed and they want to have a say in how things go. And while this is only fair, having a VC involved in the day-to-day can create tension. <a href="http://bhorowitz.com/2010/04/13/four-things-some-vcs-do-that-i-dont-like/" target="_blank">This post</a> does a nice job of illustrating some issues that can arise.<br />	<br />	Both you and your VC want your company to succeed, but that doesn&#39;t mean you&#39;re necessarily on the same page about how to get there. For instance, a VC needs to make a profit on you fairly quickly. Most venture funds last only ten years. By the end of that time, they&rsquo;d like to have exited from all of their investments. As a result, it&#39;s important to know where you are in the life of the fund. If you&#39;re nearing the end of that ten-year period, the VC might be giving you advice designed to get you to sell or IPO sooner than you might want. It might be the right way to go. However, if you were hoping to keep the company independent and continue to grow, you might have a fight on your hands.<br />	<br />	I suppose that the most important thing to remember is that VCs always have the power. Whatever benefits they might have explicitly written in the contract, they have the ultimate implicit power card, namely the ability to ensure your company gets no further funding&mdash;from them or anyone else. Here&#39;s how: Say you&#39;ve already raised some VC money and your business is looking good so far. There&#39;s a good chance you&#39;ll need to go and raise more money to help you grow. When this happens, you will absolutely need your current VC to reinvest.<br />	<br />	&quot;Who cares if they reinvest,&quot; says the naive entrepreneur. &quot;I don&#39;t need them anymore. I&#39;ve got an attractive company now. I&#39;ll just go out and get another VC to give me the money.&quot; No, you really won&#39;t. If your existing VC doesn&#39;t continue to fund you, chances are slim that anyone else will. Why? Logic dictates that your VC knows more about you than anyone else does, because they&#39;re helping you run the company&mdash;they&#39;ve got the inside information. If you&#39;re out trying to raise more money and your VC isn&#39;t on board, no matter how attractive you venture might look, outsiders will believe that your VC knows something they don&#39;t. It sends huge signals that something&#39;s wrong inside your company. It boils down to, &quot;If their own VC won&#39;t reinvest, why should we?&quot;<br />	<br />	As a result, you&rsquo;ll need to keep your VC happy. Does that mean doing every single thing they suggest? Of course not. But it does require the ability to compromise. It&rsquo;s a delicate balance that many entrepreneurs find challenging. However, if you can step back and allow others to play a major role in guiding and transforming your ideas, venture funding might be just the thing you need to take your business to the next level.<br />	<br />	<strong>The Takeaway:</strong> In many cases, VCs are fantastic, but there&rsquo;s a definitive tradeoff that comes along with the funding. And it&rsquo;s one that too few rookie entrepreneurs fully consider. Having said that, if you&rsquo;re comfortable forfeiting some equity&mdash;and the control and decision-making abilities that go with it&mdash;pursuing venture funding can be one of the best ways to turbocharge your business.&nbsp;<br />	<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_120218" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272062330good_4_finalbusinessheader.jpg" title="" /><br />	<br />	<strong>In my </strong><a href="http://www.good.is/post/diary-of-a-social-venture-start-up-why-staging-works/" target="_self"><strong>last</strong> post</a>, I talked a bit about venture capital. It&rsquo;s a primary method of fueling growth and an integral part of the life of many an entrepreneur. The simple truth is, if you&#39;re running a business, a VC can be your best friend. Sure, you&#39;re signing over a big chunk of your company, but you&#39;re probably getting a check with a bunch of zeros in return.<br />	<br />	While the cash is certainly nice, VCs actually bring far more to the table. They&#39;ll help you run more efficiently, they&#39;ll act as a sounding board, they&#39;ll offer invaluable guidance. Additionally, they&#39;ll be able to provide you with an extensive network of contacts, from experts in your field to nuts-and-bolts service providers like quality lawyers and accountants. If you&#39;re comfortable relinquishing part of your company, the VC experience can be the best thing to happen to a business.<br />	<br />	That said, there are dangers. A number of factors can easily strain the entrepreneur/VC relationship. After all, with their investment comes control. Almost universally, a VC will ask for seats on your board. They&rsquo;re betting on you to succeed and they want to have a say in how things go. And while this is only fair, having a VC involved in the day-to-day can create tension. <a href="http://bhorowitz.com/2010/04/13/four-things-some-vcs-do-that-i-dont-like/" target="_blank">This post</a> does a nice job of illustrating some issues that can arise.<br />	<br />	Both you and your VC want your company to succeed, but that doesn&#39;t mean you&#39;re necessarily on the same page about how to get there. For instance, a VC needs to make a profit on you fairly quickly. Most venture funds last only ten years. By the end of that time, they&rsquo;d like to have exited from all of their investments. As a result, it&#39;s important to know where you are in the life of the fund. If you&#39;re nearing the end of that ten-year period, the VC might be giving you advice designed to get you to sell or IPO sooner than you might want. It might be the right way to go. However, if you were hoping to keep the company independent and continue to grow, you might have a fight on your hands.<br />	<br />	I suppose that the most important thing to remember is that VCs always have the power. Whatever benefits they might have explicitly written in the contract, they have the ultimate implicit power card, namely the ability to ensure your company gets no further funding&mdash;from them or anyone else. Here&#39;s how: Say you&#39;ve already raised some VC money and your business is looking good so far. There&#39;s a good chance you&#39;ll need to go and raise more money to help you grow. When this happens, you will absolutely need your current VC to reinvest.<br />	<br />	&quot;Who cares if they reinvest,&quot; says the naive entrepreneur. &quot;I don&#39;t need them anymore. I&#39;ve got an attractive company now. I&#39;ll just go out and get another VC to give me the money.&quot; No, you really won&#39;t. If your existing VC doesn&#39;t continue to fund you, chances are slim that anyone else will. Why? Logic dictates that your VC knows more about you than anyone else does, because they&#39;re helping you run the company&mdash;they&#39;ve got the inside information. If you&#39;re out trying to raise more money and your VC isn&#39;t on board, no matter how attractive you venture might look, outsiders will believe that your VC knows something they don&#39;t. It sends huge signals that something&#39;s wrong inside your company. It boils down to, &quot;If their own VC won&#39;t reinvest, why should we?&quot;<br />	<br />	As a result, you&rsquo;ll need to keep your VC happy. Does that mean doing every single thing they suggest? Of course not. But it does require the ability to compromise. It&rsquo;s a delicate balance that many entrepreneurs find challenging. However, if you can step back and allow others to play a major role in guiding and transforming your ideas, venture funding might be just the thing you need to take your business to the next level.<br />	<br />	<strong>The Takeaway:</strong> In many cases, VCs are fantastic, but there&rsquo;s a definitive tradeoff that comes along with the funding. And it&rsquo;s one that too few rookie entrepreneurs fully consider. Having said that, if you&rsquo;re comfortable forfeiting some equity&mdash;and the control and decision-making abilities that go with it&mdash;pursuing venture funding can be one of the best ways to turbocharge your business.&nbsp;<br />	<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 26 Apr 2010 07:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Why Staging Works]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-why-staging-works/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-why-staging-works/</guid>
	<description><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_113161" src="http://pre.cloudfront.goodinc.com/posts/post_full_1270859412WHY-STAGING-WORKS.jpg" title="" /><br />	<br />	<strong>You hear a </strong>lot about slow these days. Slow design, slow food&mdash;GOOD even did a <a href="http://www.good.is/departments/the-slow-issue/page:1/sort:recent/range:all" target="_blank">whole issue</a> on the concept recently. I&#39;m going to argue for a kind of slow you might not expect from an entrepreneur: Slow funding. When you talk to business folks about starting up, you often hear the same thing: Raise as much money as you can up front. At first, this seems like very solid advice. Doing so allows you to have a war chest for when things don&#39;t go as planned. However, there&#39;s a downside to this approach that too few entrepreneurs consider, namely, the cost of cash.<br />	<br />	Let&#39;s say your company is in the early stages. You&#39;ve got a good idea, demonstrated some results, and you&#39;re looking to scale up. To do so, it&#39;ll take $2 million. Presumably, by this point, your company has some value. If someone&#39;s going to give you the cash, they&#39;ll be taking a chunk of your company in the form of equity. The more your venture&rsquo;s worth, the less they&#39;ll need. Trouble is, when you&#39;re starting out, you&#39;re not worth all that much.<br />	<br />	So, let&#39;s recap: you&#39;re not worth much, you haven&#39;t proven much, and you need someone to take a chance on you and cut you a big, fat check. Intimidating, huh? This is why most investments (especially those from VCs) are staged. If you haven&#39;t heard the term before, it basically just means that you don&#39;t get all of your needed funds up front. Traditionally, you raise one round (called a Series A) in order to demonstrate progress, after which you raise subsequent rounds (Series B, C, and so on). Each gives you enough cash to grow, to demonstrate value, and to convince people that you&#39;re worth continued investment.&nbsp; &nbsp;<br />	<br />	As much as this seems like a way for VCs to protect themselves (which it is), it can also be to your benefit. If you&#39;ve raised your Series A and done well with it, it&#39;s likely your venture is worth more than it was before. As a result, you can raise money more cheaply. So, as opposed to raising all of your needed funds up front for some percentage of the company, you&#39;ll be able to gradually raise that same amount of money while giving away substantially less.<br />	<br />	The other good thing about staging is that it keeps you hustling. If you&rsquo;re suddenly blessed with a fortune, it&rsquo;s hard to stay focused on your goals. Take Boo.com, for example, who quickly raised $135 million and was out of business in 18 months. While much of this had to do with the business model (internet speeds had not yet evolved enough to handle their technology), the company did everything they could to burn through capital. One <em>London Telegraph</em> article went so far as to say, &ldquo;for the first nine months of its existence, the company was run on the economic rule of the three Cs &ndash; champagne, caviar, and Concorde.&rdquo; If you&rsquo;re interested, there&rsquo;s a <a href="http://www.amazon.co.uk/Boo-Hoo-Dot-Com-Story/dp/0099418371" target="_blank">good book</a> about Boo&rsquo;s rise and spectacular fall.<br />	<br />	Staged funding implements the carrot and the stick. You&rsquo;ve got to work for your money, which seems fair to me. It should be noted, however, that while this provides continued motivation, it&rsquo;s also an inherent danger. If a VC is overly strict about relying on performance milestones to determine future funding, it can be hugely detrimental to a business. You&#39;re going to have a hard time innovating and evolving if you&#39;re too focused on hitting some particular number. Moreover, one might argue that such a situation incents the entrepreneur to window-dress or cook the books (because if he doesn&rsquo;t hit his numbers, he thinks he&rsquo;ll lose his funding). Clearly, that&rsquo;s not beneficial for anyone.<br />	<br />	The good news is, many VCs will work with entrepreneurs to ensure that the company is headed in the right direction, whether or not that involves the original plan of attack. In many cases, VCs are your best friend. That is, until they&rsquo;re not. It&rsquo;s all part of a complicated relationship I&rsquo;ll delve into next time.<br />	<br />	<strong>The Takeaway: </strong>With any start-up, it&rsquo;s difficult to get someone to hand you all the cash you need up front. Even if you can, the staging method has definite advantages. It&rsquo;ll keep you motivated and, more importantly, by proving success incrementally, you&rsquo;ll be able to raise money without unnecessarily over-diluting your ownership.<br />	&nbsp;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_113161" src="http://pre.cloudfront.goodinc.com/posts/post_full_1270859412WHY-STAGING-WORKS.jpg" title="" /><br />	<br />	<strong>You hear a </strong>lot about slow these days. Slow design, slow food&mdash;GOOD even did a <a href="http://www.good.is/departments/the-slow-issue/page:1/sort:recent/range:all" target="_blank">whole issue</a> on the concept recently. I&#39;m going to argue for a kind of slow you might not expect from an entrepreneur: Slow funding. When you talk to business folks about starting up, you often hear the same thing: Raise as much money as you can up front. At first, this seems like very solid advice. Doing so allows you to have a war chest for when things don&#39;t go as planned. However, there&#39;s a downside to this approach that too few entrepreneurs consider, namely, the cost of cash.<br />	<br />	Let&#39;s say your company is in the early stages. You&#39;ve got a good idea, demonstrated some results, and you&#39;re looking to scale up. To do so, it&#39;ll take $2 million. Presumably, by this point, your company has some value. If someone&#39;s going to give you the cash, they&#39;ll be taking a chunk of your company in the form of equity. The more your venture&rsquo;s worth, the less they&#39;ll need. Trouble is, when you&#39;re starting out, you&#39;re not worth all that much.<br />	<br />	So, let&#39;s recap: you&#39;re not worth much, you haven&#39;t proven much, and you need someone to take a chance on you and cut you a big, fat check. Intimidating, huh? This is why most investments (especially those from VCs) are staged. If you haven&#39;t heard the term before, it basically just means that you don&#39;t get all of your needed funds up front. Traditionally, you raise one round (called a Series A) in order to demonstrate progress, after which you raise subsequent rounds (Series B, C, and so on). Each gives you enough cash to grow, to demonstrate value, and to convince people that you&#39;re worth continued investment.&nbsp; &nbsp;<br />	<br />	As much as this seems like a way for VCs to protect themselves (which it is), it can also be to your benefit. If you&#39;ve raised your Series A and done well with it, it&#39;s likely your venture is worth more than it was before. As a result, you can raise money more cheaply. So, as opposed to raising all of your needed funds up front for some percentage of the company, you&#39;ll be able to gradually raise that same amount of money while giving away substantially less.<br />	<br />	The other good thing about staging is that it keeps you hustling. If you&rsquo;re suddenly blessed with a fortune, it&rsquo;s hard to stay focused on your goals. Take Boo.com, for example, who quickly raised $135 million and was out of business in 18 months. While much of this had to do with the business model (internet speeds had not yet evolved enough to handle their technology), the company did everything they could to burn through capital. One <em>London Telegraph</em> article went so far as to say, &ldquo;for the first nine months of its existence, the company was run on the economic rule of the three Cs &ndash; champagne, caviar, and Concorde.&rdquo; If you&rsquo;re interested, there&rsquo;s a <a href="http://www.amazon.co.uk/Boo-Hoo-Dot-Com-Story/dp/0099418371" target="_blank">good book</a> about Boo&rsquo;s rise and spectacular fall.<br />	<br />	Staged funding implements the carrot and the stick. You&rsquo;ve got to work for your money, which seems fair to me. It should be noted, however, that while this provides continued motivation, it&rsquo;s also an inherent danger. If a VC is overly strict about relying on performance milestones to determine future funding, it can be hugely detrimental to a business. You&#39;re going to have a hard time innovating and evolving if you&#39;re too focused on hitting some particular number. Moreover, one might argue that such a situation incents the entrepreneur to window-dress or cook the books (because if he doesn&rsquo;t hit his numbers, he thinks he&rsquo;ll lose his funding). Clearly, that&rsquo;s not beneficial for anyone.<br />	<br />	The good news is, many VCs will work with entrepreneurs to ensure that the company is headed in the right direction, whether or not that involves the original plan of attack. In many cases, VCs are your best friend. That is, until they&rsquo;re not. It&rsquo;s all part of a complicated relationship I&rsquo;ll delve into next time.<br />	<br />	<strong>The Takeaway: </strong>With any start-up, it&rsquo;s difficult to get someone to hand you all the cash you need up front. Even if you can, the staging method has definite advantages. It&rsquo;ll keep you motivated and, more importantly, by proving success incrementally, you&rsquo;ll be able to raise money without unnecessarily over-diluting your ownership.<br />	&nbsp;</p>]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 12 Apr 2010 07:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Lessons from Kickstarter]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-lessons-from-kickstarter/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-lessons-from-kickstarter/</guid>
	<description><![CDATA[<strong><a href="http://user.cloudfront.goodinc.com/community/siobhan/kickstarter-lets-artists-and-other-creators-fund-projects.jpg"><img class="alignnone size-full wp-image-39908" title="kickstarter-lets-artists-and-other-creators-fund-projects" src="http://user.cloudfront.goodinc.com/community/siobhan/kickstarter-lets-artists-and-other-creators-fund-projects.jpg" alt="kickstarter-lets-artists-and-other-creators-fund-projects" width="578" height="432" /></a>The other day,</strong> I saw something interesting: Business Insider ran a list called "<a href="http://www.businessinsider.com/the-25-new-york-city-startups-to-watch-2010-3#kickstarter-lets-artists-and-other-creat" target="_blank">The Twenty Hot New York City Start-ups You Need to Watch</a>," and among the usual candidates (Foursquare, Hunch, Square, Etsy, etc.) was one name I was surprised to see-<a href="http://www.kickstarter.com/" target="_blank">Kickstarter</a>. I'm obviously familiar with Kickstarter, and you probably are too-you might have even read Zach Frechette's <a href="http://www.good.is/post/kickstarter-roundup-selling-pies-designing-infographics-making-movies-lots-of-them/" target="_self">Kickstarter Roundups on this site</a>-but I didn't know it was that Big Time. It's not that it isn't a great idea; it is. Or that it isn't far-reaching; it's that, too. It's just that Kickstarter is, at its core, a social venture, making its placement on a list of prominent startups all the more interesting.<br /><br />
<br /><br />
Kickstarter refers to itself as "a place where people come together to fund and promote projects, and watch them grow." It's basically a start-up that helps power other micro-start-ups: a sustainable butcher, a documentary to increase awareness about the Guarani Aquifer, an urban farm, a public art project, etc. It's a neat idea, and one that gets applauded a lot in certain circles, but I wanted to know what it was that makes Kickstarter different-what brought them from being an interesting niche site to "hot potential investment opportunity." It turns out, the site contains a number of elements that can serve any social start-up well.<br /><br />
<br /><br />
<strong>A Unique Idea</strong><br /><br />
<br /><br />
Kickstarter adds an interesting all-or-nothing twist to the funding process. If you don't fulfill your entire financial target before your project's time expires, you receive none of the money that's been pledged to you. At first glance, this seems counterintuitive to the idea of starting a project. If you're hoping to launch a community garden and you're able to raise 80 percent of the money, conventional wisdom would say that that's pretty solid progress. Kickstarter disagrees. According to the site, these are just the sorts of situations it aims to prevent. They explain, "If you need $5,000, it's tough having $2,000 and a bunch of people expecting you to complete a $5,000 project." This model demands accountability, which is important to any start-up. With Kickstarter, donors become empowered to demand, "All right, you've got your money-now go make it happen." <strong> </strong><br /><br />
<br /><br />
<strong>A Public Feedback Mechanism</strong><br /><br />
<br /><br />
The other good thing about all-or-nothing funding is that it's a way to provide immediate feedback on the quality of ideas. You sink or you swim. If your idea needs $15K and you only raise a few hundred dollars, it might not be the best idea, or it might not be presented in the best way possible. Kickstarter allows people to realize potential weaknesses before they've plowed a bunch of time and money into a project. This is important for any business. You're going to make mistakes; the key is realizing them before it's too late.<br /><br />
<br /><br />
Obviously, the need for feedback doesn't stop with the funding process. One needs look only as far as the recent <a href="http://www.businessinsider.com/how-google-went-into-code-red-and-saved-google-buzz-2010-2" target="_blank">Google Buzz</a> debacle to see how critical it is to understand the views of your audience. If you're screwing up, there's a good chance they'll tell you-or tell someone else-publicly. Is your web traffic slumping? Has a steady stream of donations begun to peter out? You'll never know why unless you've set up some kind of feedback channel.<br /><br />
<br /><br />
<strong>Demonstrable Value</strong><br /><br />
<br /><br />
Funders on Kickstarter don't get tax breaks, but that doesn't mean they leave empty-handed. Each potential project comes with rewards for contributing various amounts. These can range from an acknowledgement in a book to a dinner with the project's founder to special progress updates. Obviously, donor rewards are nothing new. PBS has been rocking the tote-bag approach for decades. But it's not just about schwag, it's about showing people something for their money. The nonprofit <a href="http://www.good.is/post/bringing-water-to-india-a-dispatch-from-the-nonprofit-world/" target="_self">charity: water</a> does a superb job of this. From its <a href="http://www.charitywater.org/unshaken/" target="_blank">stunning videos</a> to photos they post each day on their <a href="http://twitter.com/charitywater" target="_blank">Twitter</a> feed, they allow donors to follow along and take ownership of the cause. As a social venture, that's the sort of connection you need. Emotional investment builds loyalty-and loyalty builds a business.<br /><br />
<br /><br />
<strong>The takeaway: </strong>There's an old saying: "Good writers borrow from other writers; great ones steal outright." It's somewhat the same with businesses. It's always interesting to examine companies on the verge of success to see what you can learn. While I don't know if Kickstarter will fulfill the promise of a "Hot Start-up," I do know they've definitely got a lot worth paying attention to.<br /><br />
<br /><br />
<em>Image of Kickstarter co-founder Perry Chen <a href="http://www.businessinsider.com/sa100-2009#perry-chen-53" target="_blank">via</a></em>.<br />]]></description>
	<content:encoded><![CDATA[<strong><a href="http://user.cloudfront.goodinc.com/community/siobhan/kickstarter-lets-artists-and-other-creators-fund-projects.jpg"><img class="alignnone size-full wp-image-39908" title="kickstarter-lets-artists-and-other-creators-fund-projects" src="http://user.cloudfront.goodinc.com/community/siobhan/kickstarter-lets-artists-and-other-creators-fund-projects.jpg" alt="kickstarter-lets-artists-and-other-creators-fund-projects" width="578" height="432" /></a>The other day,</strong> I saw something interesting: Business Insider ran a list called "<a href="http://www.businessinsider.com/the-25-new-york-city-startups-to-watch-2010-3#kickstarter-lets-artists-and-other-creat" target="_blank">The Twenty Hot New York City Start-ups You Need to Watch</a>," and among the usual candidates (Foursquare, Hunch, Square, Etsy, etc.) was one name I was surprised to see-<a href="http://www.kickstarter.com/" target="_blank">Kickstarter</a>. I'm obviously familiar with Kickstarter, and you probably are too-you might have even read Zach Frechette's <a href="http://www.good.is/post/kickstarter-roundup-selling-pies-designing-infographics-making-movies-lots-of-them/" target="_self">Kickstarter Roundups on this site</a>-but I didn't know it was that Big Time. It's not that it isn't a great idea; it is. Or that it isn't far-reaching; it's that, too. It's just that Kickstarter is, at its core, a social venture, making its placement on a list of prominent startups all the more interesting.<br /><br />
<br /><br />
Kickstarter refers to itself as "a place where people come together to fund and promote projects, and watch them grow." It's basically a start-up that helps power other micro-start-ups: a sustainable butcher, a documentary to increase awareness about the Guarani Aquifer, an urban farm, a public art project, etc. It's a neat idea, and one that gets applauded a lot in certain circles, but I wanted to know what it was that makes Kickstarter different-what brought them from being an interesting niche site to "hot potential investment opportunity." It turns out, the site contains a number of elements that can serve any social start-up well.<br /><br />
<br /><br />
<strong>A Unique Idea</strong><br /><br />
<br /><br />
Kickstarter adds an interesting all-or-nothing twist to the funding process. If you don't fulfill your entire financial target before your project's time expires, you receive none of the money that's been pledged to you. At first glance, this seems counterintuitive to the idea of starting a project. If you're hoping to launch a community garden and you're able to raise 80 percent of the money, conventional wisdom would say that that's pretty solid progress. Kickstarter disagrees. According to the site, these are just the sorts of situations it aims to prevent. They explain, "If you need $5,000, it's tough having $2,000 and a bunch of people expecting you to complete a $5,000 project." This model demands accountability, which is important to any start-up. With Kickstarter, donors become empowered to demand, "All right, you've got your money-now go make it happen." <strong> </strong><br /><br />
<br /><br />
<strong>A Public Feedback Mechanism</strong><br /><br />
<br /><br />
The other good thing about all-or-nothing funding is that it's a way to provide immediate feedback on the quality of ideas. You sink or you swim. If your idea needs $15K and you only raise a few hundred dollars, it might not be the best idea, or it might not be presented in the best way possible. Kickstarter allows people to realize potential weaknesses before they've plowed a bunch of time and money into a project. This is important for any business. You're going to make mistakes; the key is realizing them before it's too late.<br /><br />
<br /><br />
Obviously, the need for feedback doesn't stop with the funding process. One needs look only as far as the recent <a href="http://www.businessinsider.com/how-google-went-into-code-red-and-saved-google-buzz-2010-2" target="_blank">Google Buzz</a> debacle to see how critical it is to understand the views of your audience. If you're screwing up, there's a good chance they'll tell you-or tell someone else-publicly. Is your web traffic slumping? Has a steady stream of donations begun to peter out? You'll never know why unless you've set up some kind of feedback channel.<br /><br />
<br /><br />
<strong>Demonstrable Value</strong><br /><br />
<br /><br />
Funders on Kickstarter don't get tax breaks, but that doesn't mean they leave empty-handed. Each potential project comes with rewards for contributing various amounts. These can range from an acknowledgement in a book to a dinner with the project's founder to special progress updates. Obviously, donor rewards are nothing new. PBS has been rocking the tote-bag approach for decades. But it's not just about schwag, it's about showing people something for their money. The nonprofit <a href="http://www.good.is/post/bringing-water-to-india-a-dispatch-from-the-nonprofit-world/" target="_self">charity: water</a> does a superb job of this. From its <a href="http://www.charitywater.org/unshaken/" target="_blank">stunning videos</a> to photos they post each day on their <a href="http://twitter.com/charitywater" target="_blank">Twitter</a> feed, they allow donors to follow along and take ownership of the cause. As a social venture, that's the sort of connection you need. Emotional investment builds loyalty-and loyalty builds a business.<br /><br />
<br /><br />
<strong>The takeaway: </strong>There's an old saying: "Good writers borrow from other writers; great ones steal outright." It's somewhat the same with businesses. It's always interesting to examine companies on the verge of success to see what you can learn. While I don't know if Kickstarter will fulfill the promise of a "Hot Start-up," I do know they've definitely got a lot worth paying attention to.<br /><br />
<br /><br />
<em>Image of Kickstarter co-founder Perry Chen <a href="http://www.businessinsider.com/sa100-2009#perry-chen-53" target="_blank">via</a></em>.<br />]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 29 Mar 2010 07:30:26 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Learning from Oscar]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-learning-from-oscar/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-learning-from-oscar/</guid>
	<description><![CDATA[<img class="alignnone size-full wp-image-38158" title="social-venture-oscar" src="http://user.cloudfront.goodinc.com/community/etling/social-venture-oscar.jpg" alt="social-venture-oscar" width="578" height="375" /><br /><br />
<br /><br />
<strong>Last week, I</strong> joined more than 3 million other Americans in an annual ritual of pomp, excess, and overwhelming boredom. It wasn't 20 minutes into the Oscars before I wanted out. However, as I sat there, it occurred to me that maybe somewhere buried in between the ridiculous dresses and the stifling self-importance there were some lessons to be learned for the aspiring entrepreneur.<br /><br />
<br /><br />
<strong>The Uselessness of Yes Men</strong><br /><br />
<br /><br />
Did you watch the Red Carpet Oscars Preview? If so, I'm sorry. We were treated to the interview stylings of Kathy Ireland. And while I certainly wasn't expecting gotcha journalism in that setting, the utter fawniness of the whole thing was absurd. All this is to say: When you're choosing your team, forget the people who tell you how great you are. They won't help you find flaws in your ideas, they won't bring anything to the table, and, like the "reporters" on the red carpet, they'll leave you with a sub-par production.<br /><br />
<br /><br />
<strong>Putting The Right Face Forward</strong><br /><br />
<br /><br />
What's the most memorable element of an awards show? The host. Think about it. You might remember that Chris Rock was funny when he hosted, but you probably can't recall who won Best Actress that year. People loved Billy Crystal, so those Oscars were "good." Many thought Jon Stewart struggled, so those were less of a hit. The lesson? Every organization needs a face. You might have the world's best idea. But if you're not good with press, you're not a good presenter, or you're not a strong writer, you will need to find someone who is or it's going to be awfully hard to get others on board.<br /><br />
<br /><br />
<strong>Reputation Matters</strong><br /><br />
<br /><br />
Even though <em>Avatar</em> didn't win, it's still the highest-grossing movie of all time, and the only reason it got made is because James Cameron is James Cameron. Imagine trying to pitch that movie: "Okay, guys, check this out: It's gonna be full of blue people, the acting is going to suck, and the plot is totally clichéd. And oh yeah.... It's gonna cost $300 million. When can we start?"<br /><br />
<br /><br />
Businesses are a lot like movies in the sense that pedigree can have a profound affect. If you or someone on your team has a track record of success, it will be easier to find investors, partners, service providers, etc. With this in mind, it's not a shock that many founders are serial entrepreneurs who bounce from one idea to another.<br /><br />
<br /><br />
<strong>That Said, It's Not Everything</strong><br /><br />
<br /><br />
Having a reputation helps, but it's not the only way to succeed. The biggest "lock" for the awards was that Christoph Waltz was going to win Best Supporting Actor. A year ago, nobody knew this guy. He's not particularly famous. Heck, I just had to spell-check his name. But he put forth such a captivating performance that everyone had to take note.<br /><br />
<br /><br />
So what if you don't have a seasoned entrepreneur on board. That's no reason not to pursue an idea. It doesn't matter if no one's ever heard of you. If an idea's good enough, you've got a chance. You just need to get people to believe in it-and in you. As with Waltz, all you need is one good showing to rocket you into the big time.<br /><br />
<br /><br />
<strong>The Takeaway:</strong> No matter what situation you're in, there are always lessons to be gleaned. Success is success, no matter the industry. By paying attention to what makes certain people thrive (and others fall short), you might be able to pick up a trick or two.<br /><br />
<br />]]></description>
	<content:encoded><![CDATA[<img class="alignnone size-full wp-image-38158" title="social-venture-oscar" src="http://user.cloudfront.goodinc.com/community/etling/social-venture-oscar.jpg" alt="social-venture-oscar" width="578" height="375" /><br /><br />
<br /><br />
<strong>Last week, I</strong> joined more than 3 million other Americans in an annual ritual of pomp, excess, and overwhelming boredom. It wasn't 20 minutes into the Oscars before I wanted out. However, as I sat there, it occurred to me that maybe somewhere buried in between the ridiculous dresses and the stifling self-importance there were some lessons to be learned for the aspiring entrepreneur.<br /><br />
<br /><br />
<strong>The Uselessness of Yes Men</strong><br /><br />
<br /><br />
Did you watch the Red Carpet Oscars Preview? If so, I'm sorry. We were treated to the interview stylings of Kathy Ireland. And while I certainly wasn't expecting gotcha journalism in that setting, the utter fawniness of the whole thing was absurd. All this is to say: When you're choosing your team, forget the people who tell you how great you are. They won't help you find flaws in your ideas, they won't bring anything to the table, and, like the "reporters" on the red carpet, they'll leave you with a sub-par production.<br /><br />
<br /><br />
<strong>Putting The Right Face Forward</strong><br /><br />
<br /><br />
What's the most memorable element of an awards show? The host. Think about it. You might remember that Chris Rock was funny when he hosted, but you probably can't recall who won Best Actress that year. People loved Billy Crystal, so those Oscars were "good." Many thought Jon Stewart struggled, so those were less of a hit. The lesson? Every organization needs a face. You might have the world's best idea. But if you're not good with press, you're not a good presenter, or you're not a strong writer, you will need to find someone who is or it's going to be awfully hard to get others on board.<br /><br />
<br /><br />
<strong>Reputation Matters</strong><br /><br />
<br /><br />
Even though <em>Avatar</em> didn't win, it's still the highest-grossing movie of all time, and the only reason it got made is because James Cameron is James Cameron. Imagine trying to pitch that movie: "Okay, guys, check this out: It's gonna be full of blue people, the acting is going to suck, and the plot is totally clichéd. And oh yeah.... It's gonna cost $300 million. When can we start?"<br /><br />
<br /><br />
Businesses are a lot like movies in the sense that pedigree can have a profound affect. If you or someone on your team has a track record of success, it will be easier to find investors, partners, service providers, etc. With this in mind, it's not a shock that many founders are serial entrepreneurs who bounce from one idea to another.<br /><br />
<br /><br />
<strong>That Said, It's Not Everything</strong><br /><br />
<br /><br />
Having a reputation helps, but it's not the only way to succeed. The biggest "lock" for the awards was that Christoph Waltz was going to win Best Supporting Actor. A year ago, nobody knew this guy. He's not particularly famous. Heck, I just had to spell-check his name. But he put forth such a captivating performance that everyone had to take note.<br /><br />
<br /><br />
So what if you don't have a seasoned entrepreneur on board. That's no reason not to pursue an idea. It doesn't matter if no one's ever heard of you. If an idea's good enough, you've got a chance. You just need to get people to believe in it-and in you. As with Waltz, all you need is one good showing to rocket you into the big time.<br /><br />
<br /><br />
<strong>The Takeaway:</strong> No matter what situation you're in, there are always lessons to be gleaned. Success is success, no matter the industry. By paying attention to what makes certain people thrive (and others fall short), you might be able to pick up a trick or two.<br /><br />
<br />]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 15 Mar 2010 05:00:57 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Starting Your Business]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-starting-your-business/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-starting-your-business/</guid>
	<description><![CDATA[<img class="alignnone size-full wp-image-36306" title="businesscolGettingstarted" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolGettingstarted.jpg" alt="businesscolGettingstarted" width="578" height="372" />Earlier this month, I <a href="http://www.good.is/post/diary-of-a-social-venture-start-up-the-start-up-survival-kit/" target="_self">shared some tips from my favorite business founders</a> about what helps them run their businesses. After that post ran, I got a few great emails asking one interesting question: What if you're not yet at the point where you're running a business? What if you're trying to get there? They wanted to know if there was survival kit for starting out. Here are some tips that might help you get moving.<br /><br />
<strong><br /><br />
Legal Assistance </strong><br /><br />
<br /><br />
If you're planning on running a business, you're going to need a business to run. This means incorporation (or filing for 501c3 status). These sorts of steps can be handled online through services like <a href="http://www.legalzoom.com/" target="_blank">LegalZoom</a>, but I wouldn't recommend doing it that way. Legal matters are too important for shortcuts, and by going online, you run the risk of missing out on important information. For example, you might want to officially incorporate your entity in Delaware, whose laws look favorably upon the small business owner. It's a small bit of information that could prove to be a major help. A lawyer would tell you that; I'm guessing an automated service wouldn't.<br /><br />
<br /><br />
Matt Mireles, Founder of SpeakerText, offers an interesting take in <a href="http://www.metamorphblog.com/2010/01/the-apocalypse-startup-a-how-to-guide-part-2.html" target="_blank">this post</a>, where he mentions that nearly all lawyers will give you an hour of their time for free (in the hopes of landing a client). If, say, you need 10 hours of legal help, Mireles's answer is simple: "Talk to 10 lawyers."<br /><br />
<br /><br />
<strong>Website</strong><br /><br />
<br /><br />
In case you hadn't heard, this interweb thing is going to be big. If you want people to take you seriously, you need a professional web presence. You'll need three things: a URL, hosting, and a design.<br /><br />
<br /><br />
The rules for design are easy: Unless you're a designer, don't design your own site. Hire someone. Or, in a pinch, use a service like <a href="http://www.squarespace.com/" target="_blank">Squarespace</a>.<br /><br />
<br /><br />
You probably already know about URLs. Just go to GoDaddy (or any of the innumerable other domain providers) and find the one you want. Your dream URL might already be taken. It's common, it sucks, and domain-name pirates are evil, evil people who should be thrown in the sea-but don't sweat it. Just focus on creating something great. If your venture takes off, you'll likely be able to buy the URL you want from whomever owns it. (Foursquare, for instance, was only able to buy foursquare.com after they got venture funding.)<br /><br />
<br /><br />
As for web hosting, you want the lowest amount of downtime for your price level and quality customer service for when things go wrong. I've had good luck with <a href="http://www.startlogic.com/" target="_blank">StartLogic</a>, but I'm sure there are others who are just as solid.<br /><br />
<br /><br />
<strong>Business Cards</strong><br /><br />
<br /><br />
Face it: You know a cheap business card when you see one. It might seem unimportant, but it's one of the first impressions you'll be able to make. Start handing out cards that look like you printed them at home and it'll be hard for anyone to think you're legit.<br /><br />
<br /><br />
If you can, stay away from the super-cheap sites. If someone's offering you 12,000 cards for $10, you can expect low-grade paper and some sloppy printing. That said, you don't need to spend a ton. Don't feel like dealing with professional printers? Use a service like <a href="http://us.moo.com/en/" target="_blank">Moo</a>. Just choose a template (or upload a design) and you're good to go. As for me, I like letterpress cards. I think they add an extra touch of professionalism. I got mine from <a href="http://themandatepress.com/" target="_blank">the Mandate Press</a>, who are just about the nicest folks you'll ever want to deal with. While I submitted a custom design, they've also got a nice assortment of templates you can use. Also, they have a mascot, <a href="http://img111.yfrog.com/i/i1z.jpg/" target="_blank">which is adorable</a>.<br /><br />
<br /><br />
<strong>The Takeaway: </strong>Formally establishing your business, launching a website, and ordering business cards are only a few of the multitudinous things that go into starting a venture, but they're steps that can be taken care of quickly and, usually, affordably. So, investigate your options, get these done, then move on to becoming the Next Big Thing.<br /><br />
<a href="http://www.good.is/series/diary-of-a-social-media-start-up"></a><br /><br />
<br />]]></description>
	<content:encoded><![CDATA[<img class="alignnone size-full wp-image-36306" title="businesscolGettingstarted" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolGettingstarted.jpg" alt="businesscolGettingstarted" width="578" height="372" />Earlier this month, I <a href="http://www.good.is/post/diary-of-a-social-venture-start-up-the-start-up-survival-kit/" target="_self">shared some tips from my favorite business founders</a> about what helps them run their businesses. After that post ran, I got a few great emails asking one interesting question: What if you're not yet at the point where you're running a business? What if you're trying to get there? They wanted to know if there was survival kit for starting out. Here are some tips that might help you get moving.<br /><br />
<strong><br /><br />
Legal Assistance </strong><br /><br />
<br /><br />
If you're planning on running a business, you're going to need a business to run. This means incorporation (or filing for 501c3 status). These sorts of steps can be handled online through services like <a href="http://www.legalzoom.com/" target="_blank">LegalZoom</a>, but I wouldn't recommend doing it that way. Legal matters are too important for shortcuts, and by going online, you run the risk of missing out on important information. For example, you might want to officially incorporate your entity in Delaware, whose laws look favorably upon the small business owner. It's a small bit of information that could prove to be a major help. A lawyer would tell you that; I'm guessing an automated service wouldn't.<br /><br />
<br /><br />
Matt Mireles, Founder of SpeakerText, offers an interesting take in <a href="http://www.metamorphblog.com/2010/01/the-apocalypse-startup-a-how-to-guide-part-2.html" target="_blank">this post</a>, where he mentions that nearly all lawyers will give you an hour of their time for free (in the hopes of landing a client). If, say, you need 10 hours of legal help, Mireles's answer is simple: "Talk to 10 lawyers."<br /><br />
<br /><br />
<strong>Website</strong><br /><br />
<br /><br />
In case you hadn't heard, this interweb thing is going to be big. If you want people to take you seriously, you need a professional web presence. You'll need three things: a URL, hosting, and a design.<br /><br />
<br /><br />
The rules for design are easy: Unless you're a designer, don't design your own site. Hire someone. Or, in a pinch, use a service like <a href="http://www.squarespace.com/" target="_blank">Squarespace</a>.<br /><br />
<br /><br />
You probably already know about URLs. Just go to GoDaddy (or any of the innumerable other domain providers) and find the one you want. Your dream URL might already be taken. It's common, it sucks, and domain-name pirates are evil, evil people who should be thrown in the sea-but don't sweat it. Just focus on creating something great. If your venture takes off, you'll likely be able to buy the URL you want from whomever owns it. (Foursquare, for instance, was only able to buy foursquare.com after they got venture funding.)<br /><br />
<br /><br />
As for web hosting, you want the lowest amount of downtime for your price level and quality customer service for when things go wrong. I've had good luck with <a href="http://www.startlogic.com/" target="_blank">StartLogic</a>, but I'm sure there are others who are just as solid.<br /><br />
<br /><br />
<strong>Business Cards</strong><br /><br />
<br /><br />
Face it: You know a cheap business card when you see one. It might seem unimportant, but it's one of the first impressions you'll be able to make. Start handing out cards that look like you printed them at home and it'll be hard for anyone to think you're legit.<br /><br />
<br /><br />
If you can, stay away from the super-cheap sites. If someone's offering you 12,000 cards for $10, you can expect low-grade paper and some sloppy printing. That said, you don't need to spend a ton. Don't feel like dealing with professional printers? Use a service like <a href="http://us.moo.com/en/" target="_blank">Moo</a>. Just choose a template (or upload a design) and you're good to go. As for me, I like letterpress cards. I think they add an extra touch of professionalism. I got mine from <a href="http://themandatepress.com/" target="_blank">the Mandate Press</a>, who are just about the nicest folks you'll ever want to deal with. While I submitted a custom design, they've also got a nice assortment of templates you can use. Also, they have a mascot, <a href="http://img111.yfrog.com/i/i1z.jpg/" target="_blank">which is adorable</a>.<br /><br />
<br /><br />
<strong>The Takeaway: </strong>Formally establishing your business, launching a website, and ordering business cards are only a few of the multitudinous things that go into starting a venture, but they're steps that can be taken care of quickly and, usually, affordably. So, investigate your options, get these done, then move on to becoming the Next Big Thing.<br /><br />
<a href="http://www.good.is/series/diary-of-a-social-media-start-up"></a><br /><br />
<br />]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 1 Mar 2010 05:30:58 PST</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: The Start-up Survival Kit]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-the-start-up-survival-kit/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-the-start-up-survival-kit/</guid>
	<description><![CDATA[<strong><img class="alignnone size-full wp-image-34366" title="businesscolSurv" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolSurv.jpg" alt="businesscolSurv" width="578" height="372" />Everybody's got something</strong> that helps get them through the day: that first cup of coffee, a trip to the gym, a killer playlist. What about the things that keep us going at work? I asked some of my favorite entrepreneurs to name the one thing they couldn't work without-that makes their business and their life just a little bit easier. Here are their tips:<br />
<br />
<strong>Mike Karnjanaprakorn</strong><strong> – Co-founder, By/Association (and co-founder of <a href="http://www.alldaybuffet.org/" target="_blank">All Day Buffet</a>)<br />
</strong><br />
<br />
What his company does: <a href="http://byassoc.com/" target="_blank">By/Association</a> is a private network for valuable introductions to remarkable people.<br />
<br />
He can't live without: Behance <a href="http://www.creativesoutfitter.com/" target="_blank">Action Pads + Dot Grid Book</a><br />
<br />
"It keeps me organized! There's nothing like putting pen to paper when everything around me is becoming more and more digitized."<br />
<br />
<strong>Wesley Verhoeve – Owner, Family Records</strong><br />
<br />
What his company does: <a href="http://thefamilyrecords.com/category/news/" target="_blank">Family Records</a> is a record label inside of an artist management and development company.<br />
<br />
He can't live without: Gmail<br />
<br />
"Gmail's different approach to email-with all the labels and additional functions from their labs-has made e-mail more fun, more productive, and more organized. And that's not even mentioning the calendar function, the chat feature, and more."<br />
<br />
<strong>Spencer Fry – CEO, Carbonmade</strong><br />
<br />
What his company does: <a href="http://www.carbonmade.com/" target="_blank">Carbonmade</a> is the easiest way to display and manage your portfolio online.<br />
<br />
He can't live without: <a href="http://teuxdeux.com/" target="_blank">TeuxDeux</a><br />
<br />
"I could never find a simple enough to do list, so I stick to stickies plastered all over my desk and monitor. TeuxDeux came along a few months ago and its clean design won me over."<br />
<br />
<strong>Danny Wen – Co-founder, Harvest</strong><br />
<br />
What his company does: <a href="http://www.getharvest.com/" target="_blank">Harvest</a> is a simple time tracking and invoicing web application.<br />
<br />
He can't live without: <a href="http://dropbox.com/" target="_blank">Dropbox</a><br />
<br />
"Dropbox keeps my life in order. From sharing creative assets to personal documents, Dropbox makes it incredibly easy to keep my files in sync as I work on projects from my work or home computer."<br />
<br />
<strong>Dave Radparvar – Co-founder, Holstee</strong><br />
<br />
What his company does: <a href="http://www.holstee.com/index.php" target="_blank">Holstee</a> is an eco-friendly apparel company.<br />
<br />
He can't live without: Nikon D50, 50mm fixed lens<br />
<br />
"We like to document everything and share it with our community. This camera and fixed lens makes every photo look super professional."<br />
<br />
<strong>Kat Popiel – Co-founder, Bodega</strong><br />
<br />
What her company does: <a href="http://www.meetbodega.com/" target="_blank">Bodega</a> is a collective of creative consultants supporting communities and brands through action-driven initiatives.<br />
<br />
She can't live without: Good old-fashioned pen and paper.<br />
<br />
"I jot down my to-do list every day at the crack of dawn so I can actually make it all happen. Other times, when I need to work on bigger projects, I'll ambush the kitchen wall with over-sized poster paper, grab a Sharpie, then press "Go" on my pinball machine of ideas."<br />
<br />
<strong>Notice any trends?</strong> None of the items listed has to do with sales, or innovation, or tech wizardry. However, nearly all of them have to do with productivity. Behance Action Pads are designed to "make ideas happen," Dropbox allows you to work from anywhere, TeuxDeux is literally a to-do list (albeit one with a slick interface). By asking some of my favorite founders what they can't live without, one conclusion became abundantly clear: Sure, these folks all have great ideas-but a lot of people have great ideas. The people who are succeeding are those who've found ways, methods, and routines to help them get things done.<br />
<br />
<strong>The Takeaway: </strong>If you're building the start-up survival kit, it's not about getting the flashy new gadget and the killer office space, it's about finding tools to help you organize and be productive. So, put down that iPad, pick up a pen and paper, and get yourself in gear. And tell us: What makes your work life more productive?]]></description>
	<content:encoded><![CDATA[<strong><img class="alignnone size-full wp-image-34366" title="businesscolSurv" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolSurv.jpg" alt="businesscolSurv" width="578" height="372" />Everybody's got something</strong> that helps get them through the day: that first cup of coffee, a trip to the gym, a killer playlist. What about the things that keep us going at work? I asked some of my favorite entrepreneurs to name the one thing they couldn't work without-that makes their business and their life just a little bit easier. Here are their tips:<br />
<br />
<strong>Mike Karnjanaprakorn</strong><strong> – Co-founder, By/Association (and co-founder of <a href="http://www.alldaybuffet.org/" target="_blank">All Day Buffet</a>)<br />
</strong><br />
<br />
What his company does: <a href="http://byassoc.com/" target="_blank">By/Association</a> is a private network for valuable introductions to remarkable people.<br />
<br />
He can't live without: Behance <a href="http://www.creativesoutfitter.com/" target="_blank">Action Pads + Dot Grid Book</a><br />
<br />
"It keeps me organized! There's nothing like putting pen to paper when everything around me is becoming more and more digitized."<br />
<br />
<strong>Wesley Verhoeve – Owner, Family Records</strong><br />
<br />
What his company does: <a href="http://thefamilyrecords.com/category/news/" target="_blank">Family Records</a> is a record label inside of an artist management and development company.<br />
<br />
He can't live without: Gmail<br />
<br />
"Gmail's different approach to email-with all the labels and additional functions from their labs-has made e-mail more fun, more productive, and more organized. And that's not even mentioning the calendar function, the chat feature, and more."<br />
<br />
<strong>Spencer Fry – CEO, Carbonmade</strong><br />
<br />
What his company does: <a href="http://www.carbonmade.com/" target="_blank">Carbonmade</a> is the easiest way to display and manage your portfolio online.<br />
<br />
He can't live without: <a href="http://teuxdeux.com/" target="_blank">TeuxDeux</a><br />
<br />
"I could never find a simple enough to do list, so I stick to stickies plastered all over my desk and monitor. TeuxDeux came along a few months ago and its clean design won me over."<br />
<br />
<strong>Danny Wen – Co-founder, Harvest</strong><br />
<br />
What his company does: <a href="http://www.getharvest.com/" target="_blank">Harvest</a> is a simple time tracking and invoicing web application.<br />
<br />
He can't live without: <a href="http://dropbox.com/" target="_blank">Dropbox</a><br />
<br />
"Dropbox keeps my life in order. From sharing creative assets to personal documents, Dropbox makes it incredibly easy to keep my files in sync as I work on projects from my work or home computer."<br />
<br />
<strong>Dave Radparvar – Co-founder, Holstee</strong><br />
<br />
What his company does: <a href="http://www.holstee.com/index.php" target="_blank">Holstee</a> is an eco-friendly apparel company.<br />
<br />
He can't live without: Nikon D50, 50mm fixed lens<br />
<br />
"We like to document everything and share it with our community. This camera and fixed lens makes every photo look super professional."<br />
<br />
<strong>Kat Popiel – Co-founder, Bodega</strong><br />
<br />
What her company does: <a href="http://www.meetbodega.com/" target="_blank">Bodega</a> is a collective of creative consultants supporting communities and brands through action-driven initiatives.<br />
<br />
She can't live without: Good old-fashioned pen and paper.<br />
<br />
"I jot down my to-do list every day at the crack of dawn so I can actually make it all happen. Other times, when I need to work on bigger projects, I'll ambush the kitchen wall with over-sized poster paper, grab a Sharpie, then press "Go" on my pinball machine of ideas."<br />
<br />
<strong>Notice any trends?</strong> None of the items listed has to do with sales, or innovation, or tech wizardry. However, nearly all of them have to do with productivity. Behance Action Pads are designed to "make ideas happen," Dropbox allows you to work from anywhere, TeuxDeux is literally a to-do list (albeit one with a slick interface). By asking some of my favorite founders what they can't live without, one conclusion became abundantly clear: Sure, these folks all have great ideas-but a lot of people have great ideas. The people who are succeeding are those who've found ways, methods, and routines to help them get things done.<br />
<br />
<strong>The Takeaway: </strong>If you're building the start-up survival kit, it's not about getting the flashy new gadget and the killer office space, it's about finding tools to help you organize and be productive. So, put down that iPad, pick up a pen and paper, and get yourself in gear. And tell us: What makes your work life more productive?]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 15 Feb 2010 05:00:01 PST</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: The Importance of Being SMART]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-the-importance-of-being-smart/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-the-importance-of-being-smart/</guid>
	<description><![CDATA[<strong><img class="alignnone size-full wp-image-32022" title="businesscolHeaderSMART" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeaderSMART.jpg" alt="businesscolHeaderSMART" width="578" height="372" />When you're just</strong> starting your business, there are a lot of benefits to being small. You're nimble, fluid, you can adapt quickly to new situations. But for every advantage, there's a challenge. It's hard to stand out, hard to land important meetings, hard to get people to deliver things when you need them. It's even hard to negotiate pricing with vendors because you can't offer them any true sort of scale: If you own a small cafe, you're probably not paying the same price for your vegetables as is TGIFriday's (assuming, of course, that TGIFriday's actually serves vegetables).<br />
<br />
One of the tricks I've used to help overcome the burdens of being the little guy, is being SMART. Yes, business-strategy acronyms can be corny, but this is a truly useful one you can use for project management, in meetings, when sending out proposals, with goal-setting-pretty much whenever. It conditions you to be deliberate, to maximize your opportunities, and to get things done. It's also one of the only dorky business school acronyms I've ever found useful.<br />
<br />
<strong>S - Specific</strong><br />
<br />
This is the easiest of the bunch. Chances are, if you're motivated enough to start a company, you're pretty good at asking for what you want. That said, the importance of being specific can't be overstated. What is it you want, by when, for what purpose, and from whom?<br />
<br />
<strong>M - Measurable</strong><br />
<br />
Ever asked someone to "look into" something for you? Yeah. That can be pretty vague, and could mean anything from a thorough investigation to two minutes of googling. Regardless of what side of the request you're on, make sure it gets fulfilled with something concrete. Promise to deliver an email of relevant links. Ask for a one-page summary of everything you need to know. Setting up deliverables enables both parties to establish trust and goes a long way towards establishing who works with whom later on, because people do business with people they like to do business with.<br />
<br />
<strong>A - Assignable</strong><br />
<br />
It's as simple as it sounds: Who's needs to do what? Any call or meeting should end with every person involved knowing exactly what they're responsible for. Send a meeting recap, go around the room if you have to. Just make sure you've got a method in place to ensure everyone understands their role. <strong></strong><br />
<br />
<strong>R – Reasonable/Realistic</strong><br />
<br />
A small business that can't deliver on expectations is a small business on its way out. Can you get them that presentation by the end of the day? If not, don't agree to it. You'll end up sending something sub-par. This is also important when setting goals. Can you really improve your website's traffic by a factor of 10 this year? Maybe, but you should know the likelihood of it going in. Now, realistic doesn't mean simple. You obviously need to push yourself, but making sure you're operating within the realm of feasibility will allow you to plan more accurately.<br />
<br />
<strong>T - Time-bound</strong><br />
<br />
This is, far and away, the most important piece of the puzzle. Unsurprisingly, it's the one that most of us are bad at. Usually, we try to be polite: "Could you get that back to me when you get a chance?" There's a theorem that posits the amount of time a task will take to complete is equal to the amount of time allotted for that task. Knowing this, it's not a huge shock that "when you get a chance" often ends up meaning "never."<br />
<br />
If you're asking for something or promising to deliver something, always attach a time to it. "I'll get that to you by the end of the day." "Could you have that to me by Thursday at noon?" It's not about being demanding; it's about being precise. It's about holding yourself and others accountable. And it's the key to getting things done.<br />
<br />
<strong>The Takeaway: </strong>The SMART system is an easy way to facilitate productivity that can be applied to almost any situation. See, look: Thanks for reading this post. There's a bunch more on the way, which I'd like it if you read as well [specific request]. If you find them helpful, don't hesitate to GOODMark them or leave a comment [measurable]. I'm going to write them and send them to my editor, who's going to make them sound like English. Then, they'll be here for you to read [assignable]. The next one will be up in two weeks [time-bound]. That all sounds reasonable, right?]]></description>
	<content:encoded><![CDATA[<strong><img class="alignnone size-full wp-image-32022" title="businesscolHeaderSMART" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeaderSMART.jpg" alt="businesscolHeaderSMART" width="578" height="372" />When you're just</strong> starting your business, there are a lot of benefits to being small. You're nimble, fluid, you can adapt quickly to new situations. But for every advantage, there's a challenge. It's hard to stand out, hard to land important meetings, hard to get people to deliver things when you need them. It's even hard to negotiate pricing with vendors because you can't offer them any true sort of scale: If you own a small cafe, you're probably not paying the same price for your vegetables as is TGIFriday's (assuming, of course, that TGIFriday's actually serves vegetables).<br />
<br />
One of the tricks I've used to help overcome the burdens of being the little guy, is being SMART. Yes, business-strategy acronyms can be corny, but this is a truly useful one you can use for project management, in meetings, when sending out proposals, with goal-setting-pretty much whenever. It conditions you to be deliberate, to maximize your opportunities, and to get things done. It's also one of the only dorky business school acronyms I've ever found useful.<br />
<br />
<strong>S - Specific</strong><br />
<br />
This is the easiest of the bunch. Chances are, if you're motivated enough to start a company, you're pretty good at asking for what you want. That said, the importance of being specific can't be overstated. What is it you want, by when, for what purpose, and from whom?<br />
<br />
<strong>M - Measurable</strong><br />
<br />
Ever asked someone to "look into" something for you? Yeah. That can be pretty vague, and could mean anything from a thorough investigation to two minutes of googling. Regardless of what side of the request you're on, make sure it gets fulfilled with something concrete. Promise to deliver an email of relevant links. Ask for a one-page summary of everything you need to know. Setting up deliverables enables both parties to establish trust and goes a long way towards establishing who works with whom later on, because people do business with people they like to do business with.<br />
<br />
<strong>A - Assignable</strong><br />
<br />
It's as simple as it sounds: Who's needs to do what? Any call or meeting should end with every person involved knowing exactly what they're responsible for. Send a meeting recap, go around the room if you have to. Just make sure you've got a method in place to ensure everyone understands their role. <strong></strong><br />
<br />
<strong>R – Reasonable/Realistic</strong><br />
<br />
A small business that can't deliver on expectations is a small business on its way out. Can you get them that presentation by the end of the day? If not, don't agree to it. You'll end up sending something sub-par. This is also important when setting goals. Can you really improve your website's traffic by a factor of 10 this year? Maybe, but you should know the likelihood of it going in. Now, realistic doesn't mean simple. You obviously need to push yourself, but making sure you're operating within the realm of feasibility will allow you to plan more accurately.<br />
<br />
<strong>T - Time-bound</strong><br />
<br />
This is, far and away, the most important piece of the puzzle. Unsurprisingly, it's the one that most of us are bad at. Usually, we try to be polite: "Could you get that back to me when you get a chance?" There's a theorem that posits the amount of time a task will take to complete is equal to the amount of time allotted for that task. Knowing this, it's not a huge shock that "when you get a chance" often ends up meaning "never."<br />
<br />
If you're asking for something or promising to deliver something, always attach a time to it. "I'll get that to you by the end of the day." "Could you have that to me by Thursday at noon?" It's not about being demanding; it's about being precise. It's about holding yourself and others accountable. And it's the key to getting things done.<br />
<br />
<strong>The Takeaway: </strong>The SMART system is an easy way to facilitate productivity that can be applied to almost any situation. See, look: Thanks for reading this post. There's a bunch more on the way, which I'd like it if you read as well [specific request]. If you find them helpful, don't hesitate to GOODMark them or leave a comment [measurable]. I'm going to write them and send them to my editor, who's going to make them sound like English. Then, they'll be here for you to read [assignable]. The next one will be up in two weeks [time-bound]. That all sounds reasonable, right?]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 1 Feb 2010 05:30:09 PST</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Polishing Your Presentations]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-polishing-your-presentations/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-polishing-your-presentations/</guid>
	<description><![CDATA[<strong><img class="alignnone size-full wp-image-30116" title="businesscolHeader100118" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeader100118.jpg" alt="businesscolHeader100118" width="578" height="372" />Most of us</strong> hate dealing with salespeople. I'm not talking about the folks who help you find the right size shirt, I'm talking about the smarmy guy trying to unload the 1986 Subaru. And yet, if you're an entrepreneur, you are a salesperson. Whether you're dealing with employees, potential partners, or investors, you're trying to sell people on your idea.<br />
<br />
To get comfortable with that idea, I once took a course in entrepreneurial selling. The professor was exactly the sort of guy you'd expect, and while some of his suggestions were downright shady, I did manage to learn a few things that have stuck with me. And they are:<br />
<br />
<strong>Your presentation is not about you.</strong><br />
<br />
If someone has invited you to speak, it's not because they care about you or your company; it's because they care about themselves and their company and they think you might be able to help them. As such, your presentation shouldn't simply be about what your product can do or how reliable your service is. It shouldn't be a 10-minute bio of your accomplishments to show that you're reputable. It's about what you're going to do for the people you're talking to. That's it. If you find yourself saying anything that in some way doesn't benefit the audience, stop talking.<br />
<br />
<strong>Take questions at any time.</strong><br />
<br />
Don't ask your audience to hold questions until the end. It gives the message that your time is more important than theirs. If someone's got a question, let them ask it. There will be times where you'll be able to say, "We're going to tackle that topic on the next slide." But, on the whole, just stop what you're doing and answer. Sure, it might interrupt the flow of your presentation for a second, but it's important to be prepared to answer a question about your company off the cuff.<br />
<br />
<strong>Put the money up front.</strong><br />
<br />
If there's a point in your pitch that requires telling your audience how much your product or service is going to cost, put it out there early on. This goes for written proposals as well. Too many presenters seem to adopt the infomercial approach. They spend their time talking about all of the wonderful features-only to try and sneak the price in at the end ("For only three easy payments…").<br />
<br />
The reaction to pricing is almost always the same-namely, "What? There's no way in hell I'm paying that!" Even if they're not offended, they'll act the part in order to negotiate. (An aside: If anyone sees your price and immediately says "That sounds fair," there's a good chance you're not charging enough.) So, let's assume the audience is going to react negatively to your price. Would you rather end on it and leave the rotten taste in their mouths or get it over with and spend the rest of your time convincing them it's worth it?<br />
<br />
<strong>Don't "conclude." </strong><br />
<br />
If you're looking to end strong, do yourself a favor and forget you've ever heard phrases like "In conclusion" and "In closing." Remember what school was like? If class ended at noon, by 11:58, people were shoving their notebooks in their backpacks and getting ready to bolt. Old habits die hard. If they know the meeting's coming to a close, they're already thinking about lunch. <strong></strong><br />
<br />
<strong>Be hope-less.</strong><br />
<br />
It seems that a lot of people tend to end presentations with something along the lines of "We hope you see why our nonprofit is the perfect partner for you" or "We hope you've learned something today." I don't mean to get all Yoda on you, but either accomplish your goal or don't. Stop hoping. If you gave a kick-ass presentation, own it. Confidence is contagious.<br />
<br />
<strong>The Takeaway: </strong>No matter your expertise, any social entrepreneur's job is to be Head Salesperson. You constantly need to convince people to put faith in your ability to help change the world. And while everyone has their own presentation styles, having a few rules of thumb might help you seal the deal.]]></description>
	<content:encoded><![CDATA[<strong><img class="alignnone size-full wp-image-30116" title="businesscolHeader100118" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeader100118.jpg" alt="businesscolHeader100118" width="578" height="372" />Most of us</strong> hate dealing with salespeople. I'm not talking about the folks who help you find the right size shirt, I'm talking about the smarmy guy trying to unload the 1986 Subaru. And yet, if you're an entrepreneur, you are a salesperson. Whether you're dealing with employees, potential partners, or investors, you're trying to sell people on your idea.<br />
<br />
To get comfortable with that idea, I once took a course in entrepreneurial selling. The professor was exactly the sort of guy you'd expect, and while some of his suggestions were downright shady, I did manage to learn a few things that have stuck with me. And they are:<br />
<br />
<strong>Your presentation is not about you.</strong><br />
<br />
If someone has invited you to speak, it's not because they care about you or your company; it's because they care about themselves and their company and they think you might be able to help them. As such, your presentation shouldn't simply be about what your product can do or how reliable your service is. It shouldn't be a 10-minute bio of your accomplishments to show that you're reputable. It's about what you're going to do for the people you're talking to. That's it. If you find yourself saying anything that in some way doesn't benefit the audience, stop talking.<br />
<br />
<strong>Take questions at any time.</strong><br />
<br />
Don't ask your audience to hold questions until the end. It gives the message that your time is more important than theirs. If someone's got a question, let them ask it. There will be times where you'll be able to say, "We're going to tackle that topic on the next slide." But, on the whole, just stop what you're doing and answer. Sure, it might interrupt the flow of your presentation for a second, but it's important to be prepared to answer a question about your company off the cuff.<br />
<br />
<strong>Put the money up front.</strong><br />
<br />
If there's a point in your pitch that requires telling your audience how much your product or service is going to cost, put it out there early on. This goes for written proposals as well. Too many presenters seem to adopt the infomercial approach. They spend their time talking about all of the wonderful features-only to try and sneak the price in at the end ("For only three easy payments…").<br />
<br />
The reaction to pricing is almost always the same-namely, "What? There's no way in hell I'm paying that!" Even if they're not offended, they'll act the part in order to negotiate. (An aside: If anyone sees your price and immediately says "That sounds fair," there's a good chance you're not charging enough.) So, let's assume the audience is going to react negatively to your price. Would you rather end on it and leave the rotten taste in their mouths or get it over with and spend the rest of your time convincing them it's worth it?<br />
<br />
<strong>Don't "conclude." </strong><br />
<br />
If you're looking to end strong, do yourself a favor and forget you've ever heard phrases like "In conclusion" and "In closing." Remember what school was like? If class ended at noon, by 11:58, people were shoving their notebooks in their backpacks and getting ready to bolt. Old habits die hard. If they know the meeting's coming to a close, they're already thinking about lunch. <strong></strong><br />
<br />
<strong>Be hope-less.</strong><br />
<br />
It seems that a lot of people tend to end presentations with something along the lines of "We hope you see why our nonprofit is the perfect partner for you" or "We hope you've learned something today." I don't mean to get all Yoda on you, but either accomplish your goal or don't. Stop hoping. If you gave a kick-ass presentation, own it. Confidence is contagious.<br />
<br />
<strong>The Takeaway: </strong>No matter your expertise, any social entrepreneur's job is to be Head Salesperson. You constantly need to convince people to put faith in your ability to help change the world. And while everyone has their own presentation styles, having a few rules of thumb might help you seal the deal.]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 18 Jan 2010 05:00:36 PST</pubDate>
</item>
<item>
	<title><![CDATA[The Decade in Business]]></title>
	<link>http://www.good.is/post/the-decade-in-business/</link>
	<guid isPermaLink="true">http://www.good.is/post/the-decade-in-business/</guid>
	<description><![CDATA[<h3><img class="alignnone size-full wp-image-27156" title="businessDecade" src="http://user.cloudfront.goodinc.com/community/atleykins/businessDecade.jpg" alt="businessDecade" width="578" height="375" />Ten years of changing the way we do business, for better and for worse.</h3><br />
What do you call these last 10 years: Were they the two-thousands? The ohs?  Maybe the aughts? Regardless, it was, I think, the Decade of Good Business-the one where corporations suddenly cared about social responsibility-or some did. It's also the Decade Where You Got Sick of the Word Green. It's when some big businesses realized they could use their influence to do great things and when others were exposed for simply acting the part. It's when "Buy American" shifted to "locavore" and when "recycling" became "upcycling." Whatever they were called, they certainly left their mark. Here are some cardinal moments.<br />
<br />
<strong>2000</strong><br />
<br />
Ben &amp; Jerry's is purchased by Unilever, making the transition from hippie start-up to full-on corporate force.<br />
<br />
Oil giant BP rebrands itself as "Beyond Petrolium." The company debuts a new yellow and green sunburst logo and follows up with the "It's a start" campaign, leading many to <a href="http://www.slate.com/?id=2072470" target="_blank">call shenanigans</a>.<br />
<br />
Responding to the lack of adequate supplies in public schools, Charles Best launches Donor's Choose.<br />
<br />
<strong>2001 </strong><br />
<br />
The second-generation Prius is released in the U.S. (the 1st was restricted to Japan). It has since become the world's best-selling hybrid, with more than one million sold.<br />
<br />
Eric Ryan and Adam Lowry found <a href="http://www.methodhome.com/" target="_blank">Method</a> and ignite a revolution in cleaning up cleaning products. In only five years, they're the 7th fastest-growing private company in the country.<br />
<br />
Outdoor apparel specialist Patagonia launches a campaign to <a href="http://www.patagonia.com/web/us/patagonia.go?assetid=2413" target="_blank">confront the dangers of genetic engineering</a>.<br />
<br />
<strong>2002</strong><br />
<br />
Burt's Bee's founder, Roxanne Quimby uses company-earned profits to preserve 185,000 acres of Maine forestland. This begins a longstanding relationship with the Nature Conservancy.<br />
<br />
Healthy-image granola company Bear Naked is founded. Just five years later, it sells for $122M to Kashi (which is, itself, a division of Kellogg's).<br />
<br />
<strong>2003</strong><br />
<br />
Groupe Danone (owner of Evian and Dannon, and the largest dairy producer in the world) more than doubles it stake in organic yogurt maker Stonyfield Farms. Danone now owns around 85% of the company.<br />
<br />
Eric Reynolds gets the idea for a clothing line built on sustainability. This idea becomes  Nau, <a href="http://www.good.is/post/what-nau/" target="_self">a success, failure, and rebirth tale</a> that<a href="http://www.nau.com/" target="_blank"> continues today</a>.<br />
<br />
<strong>2004</strong><br />
<br />
By getting its plant food available on the Home Depot website, <a href="&quot;http://www.terracycle.net/" target="_blank">Terracycle</a> puts itself-and the concept of upcycling-on the map. Whole Foods, Wal-Mart, and others soon follow in carrying the brand.<br />
<br />
One of the 500 fastest growing private companies in the country, Honest Tea gains full USDA organic certification, becoming the only tea company to offer an entire line of organic bottles and bags.<br />
<br />
<strong>2005</strong><br />
<br />
Perhaps trying to improve its troubled image, Wal-Mart's announces its intent to be a "good steward for the environment." The company's goals include increasing its trucks fuel efficiency, reducing stores' energy use, and cutting greenhouse gas emissions.<br />
<br />
Ethos, a bottled water company dedicated to helping provide clean water to children, is purchased by Starbucks for $8M.<br />
<br />
<strong>2006</strong><br />
<br />
Blake Mycoskie creates a new kind of mission-fueled business: TOMS Shoes. For every pair purchased, a pair is given to a child in need. To date, more than 300,000 pairs have been given away.<br />
<br />
Muhammad Younus and the Grameen Bank are awarded the Nobel Peace Prize, catapaulting microcredit into the mainstream consciousness.<br />
<br />
Tom's of Maine is purchased by Colgate-Palmolive for $100 million. The terms of the purchase ensure that the company's socially responsible policies continue.<br />
<br />
<strong>2007</strong><br />
<br />
At the North American International Auto Show, America gets its first look at the <a href="http://www.chevrolet.com/pages/open/default/future/volt.do" target="_blank">Chevy Volt</a>, a plug-in electric vehicle offering 40 miles per charge. It will debut in 2010 and hopes to bring a reputation of innovation back to Detroit.<br />
<br />
NBC hops on the "green" bandwagon, establishing "green week" is order to draw attention to <a href="http://gawker.com/5409281/the-nbc+bashing-jokes-of-30-rock-green-week-is-a-stupid-idea" target="_blank">mixed reviews</a>.<br />
<br />
The world's most popular search engine, Google, decides to <a href="http://www.wired.com/epicenter/2007/11/google-gets-gre/" target="_blank">use its muscle for good</a>, announcing an effort to make renewable energy cheaper than coal.<br />
<br />
<strong>2008</strong><br />
<br />
Economic woes dominate the headlines and the public consciousness. However, some studies show that green businesses <a href="http://stanford.wellsphere.com/green-living-article/green-industry-able-to-ride-out-recession-better/631412" target="_blank">might be recession-proof</a>.<br />
<br />
The arrest of Bernie Madoff proves damaging to not only the super rich, but <a href="http://www.crainsnewyork.com/article/20091211/FREE/912119998" target="_blank">also to the nonprofit world</a>. Charities shutter, donors stop giving-bad times all around.<br />
<br />
<strong>2009</strong><em></em><br />
<br />
<em>Food Inc. </em>hits theaters in the U.S., delivering an agribusiness exposé guaranteed to leave a rotten taste in your mouth.<br />
<br />
President Obama requests $50 million from Congress to establish a <a href="http://www.americaforward.org/2009/05/details-on-the-social-innovation-fund-from-the-serve-america-act/" target="_blank">Social Innovation Fund</a>, hopefully jumpstarting the next decade of good business.]]></description>
	<content:encoded><![CDATA[<h3><img class="alignnone size-full wp-image-27156" title="businessDecade" src="http://user.cloudfront.goodinc.com/community/atleykins/businessDecade.jpg" alt="businessDecade" width="578" height="375" />Ten years of changing the way we do business, for better and for worse.</h3><br />
What do you call these last 10 years: Were they the two-thousands? The ohs?  Maybe the aughts? Regardless, it was, I think, the Decade of Good Business-the one where corporations suddenly cared about social responsibility-or some did. It's also the Decade Where You Got Sick of the Word Green. It's when some big businesses realized they could use their influence to do great things and when others were exposed for simply acting the part. It's when "Buy American" shifted to "locavore" and when "recycling" became "upcycling." Whatever they were called, they certainly left their mark. Here are some cardinal moments.<br />
<br />
<strong>2000</strong><br />
<br />
Ben &amp; Jerry's is purchased by Unilever, making the transition from hippie start-up to full-on corporate force.<br />
<br />
Oil giant BP rebrands itself as "Beyond Petrolium." The company debuts a new yellow and green sunburst logo and follows up with the "It's a start" campaign, leading many to <a href="http://www.slate.com/?id=2072470" target="_blank">call shenanigans</a>.<br />
<br />
Responding to the lack of adequate supplies in public schools, Charles Best launches Donor's Choose.<br />
<br />
<strong>2001 </strong><br />
<br />
The second-generation Prius is released in the U.S. (the 1st was restricted to Japan). It has since become the world's best-selling hybrid, with more than one million sold.<br />
<br />
Eric Ryan and Adam Lowry found <a href="http://www.methodhome.com/" target="_blank">Method</a> and ignite a revolution in cleaning up cleaning products. In only five years, they're the 7th fastest-growing private company in the country.<br />
<br />
Outdoor apparel specialist Patagonia launches a campaign to <a href="http://www.patagonia.com/web/us/patagonia.go?assetid=2413" target="_blank">confront the dangers of genetic engineering</a>.<br />
<br />
<strong>2002</strong><br />
<br />
Burt's Bee's founder, Roxanne Quimby uses company-earned profits to preserve 185,000 acres of Maine forestland. This begins a longstanding relationship with the Nature Conservancy.<br />
<br />
Healthy-image granola company Bear Naked is founded. Just five years later, it sells for $122M to Kashi (which is, itself, a division of Kellogg's).<br />
<br />
<strong>2003</strong><br />
<br />
Groupe Danone (owner of Evian and Dannon, and the largest dairy producer in the world) more than doubles it stake in organic yogurt maker Stonyfield Farms. Danone now owns around 85% of the company.<br />
<br />
Eric Reynolds gets the idea for a clothing line built on sustainability. This idea becomes  Nau, <a href="http://www.good.is/post/what-nau/" target="_self">a success, failure, and rebirth tale</a> that<a href="http://www.nau.com/" target="_blank"> continues today</a>.<br />
<br />
<strong>2004</strong><br />
<br />
By getting its plant food available on the Home Depot website, <a href="&quot;http://www.terracycle.net/" target="_blank">Terracycle</a> puts itself-and the concept of upcycling-on the map. Whole Foods, Wal-Mart, and others soon follow in carrying the brand.<br />
<br />
One of the 500 fastest growing private companies in the country, Honest Tea gains full USDA organic certification, becoming the only tea company to offer an entire line of organic bottles and bags.<br />
<br />
<strong>2005</strong><br />
<br />
Perhaps trying to improve its troubled image, Wal-Mart's announces its intent to be a "good steward for the environment." The company's goals include increasing its trucks fuel efficiency, reducing stores' energy use, and cutting greenhouse gas emissions.<br />
<br />
Ethos, a bottled water company dedicated to helping provide clean water to children, is purchased by Starbucks for $8M.<br />
<br />
<strong>2006</strong><br />
<br />
Blake Mycoskie creates a new kind of mission-fueled business: TOMS Shoes. For every pair purchased, a pair is given to a child in need. To date, more than 300,000 pairs have been given away.<br />
<br />
Muhammad Younus and the Grameen Bank are awarded the Nobel Peace Prize, catapaulting microcredit into the mainstream consciousness.<br />
<br />
Tom's of Maine is purchased by Colgate-Palmolive for $100 million. The terms of the purchase ensure that the company's socially responsible policies continue.<br />
<br />
<strong>2007</strong><br />
<br />
At the North American International Auto Show, America gets its first look at the <a href="http://www.chevrolet.com/pages/open/default/future/volt.do" target="_blank">Chevy Volt</a>, a plug-in electric vehicle offering 40 miles per charge. It will debut in 2010 and hopes to bring a reputation of innovation back to Detroit.<br />
<br />
NBC hops on the "green" bandwagon, establishing "green week" is order to draw attention to <a href="http://gawker.com/5409281/the-nbc+bashing-jokes-of-30-rock-green-week-is-a-stupid-idea" target="_blank">mixed reviews</a>.<br />
<br />
The world's most popular search engine, Google, decides to <a href="http://www.wired.com/epicenter/2007/11/google-gets-gre/" target="_blank">use its muscle for good</a>, announcing an effort to make renewable energy cheaper than coal.<br />
<br />
<strong>2008</strong><br />
<br />
Economic woes dominate the headlines and the public consciousness. However, some studies show that green businesses <a href="http://stanford.wellsphere.com/green-living-article/green-industry-able-to-ride-out-recession-better/631412" target="_blank">might be recession-proof</a>.<br />
<br />
The arrest of Bernie Madoff proves damaging to not only the super rich, but <a href="http://www.crainsnewyork.com/article/20091211/FREE/912119998" target="_blank">also to the nonprofit world</a>. Charities shutter, donors stop giving-bad times all around.<br />
<br />
<strong>2009</strong><em></em><br />
<br />
<em>Food Inc. </em>hits theaters in the U.S., delivering an agribusiness exposé guaranteed to leave a rotten taste in your mouth.<br />
<br />
President Obama requests $50 million from Congress to establish a <a href="http://www.americaforward.org/2009/05/details-on-the-social-innovation-fund-from-the-serve-america-act/" target="_blank">Social Innovation Fund</a>, hopefully jumpstarting the next decade of good business.]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Thu, 31 Dec 2009 06:00:36 PST</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: The Right Investors]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-the-right-investors/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-the-right-investors/</guid>
	<description><![CDATA[<img class="alignnone size-full wp-image-26323" title="businesscolHeader121309" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeader121309.jpg" alt="businesscolHeader121309" width="578" height="372" /><br />
<br />
As you might have noticed, I've been thinking a lot about money recently. It sort of goes with the territory of trying to start a social venture. But as much as we're all focused on <a href="http://www.good.is/post/Diary-of-a-Social-Venture-Start-up-Finding-Funding/" target="_blank">finding the next big check</a>, it's also important to make sure you're taking the right money. To get to the heart of this, I spoke with Robbie Vitrano.<br />
<br />
I've known Vitrano for a little over a year. He's the kind of guy who makes you want to go out and get things done. And as the Chairman of Trumpet Ventures and the Chief Brand Designer for <a href="http://nakedpizza.biz/" target="_blank">NAKEDpizza</a>, he's doing some pretty great things himself. Here's what he had to say about the importance of finding the perfect financial partners and building a better world by building a better pizza:<br />
<br />
<strong>What is NAKEDpizza trying do?</strong><br />
<br />
The ultimate mission is to change the nutritional profile of fast food. The way that we're doing that, essentially, is that we've kind of hacked pizza. We've reskinned the $30 billion pizza industry and its proven take-out and delivery model with a social mission and healthy pizza<br />
<br />
The focus really is to move the fast food industry-an industry that's using its millions of touch points to deliver a product that is nutritionally bankrupt, out of balance with human physiology, and contributing to the epidemic of everything from obesity and diabetes to hundred-fold increases in Crohn's disease and many cancers. We want to shift it from that to something that actually provides people with real healthy food and information that allows people to make good choices about the food they eat but also about the policies, systems, and businesses that govern their access to food.<br />
<br />
<strong>You've landed high-profile investments from the <a href="http://www.good.is/post/mark-cuban-is-throwing-gobs-of-money-at-anyone-who-wants-some/" target="_blank">Mark Cuban Stimulus Plan</a> and the Kraft Group. What were those negotiations like?</strong><br />
<br />
Our business model is based on scale. We are unapologetic about the fact that we want thousands of nodes on the landscape. This idea works by having access to lots of people, so there was always the intention to franchise, to grow through partnerships. So the nature of the initial conversation was saying "Look, let's get together on this and let's kick this off so we can start to bring in the sort of partners that we need to actually create an impact."<br />
<br />
The note needs to be made that the first thing that Mark Cuban as well as the <a href="http://www.thekraftgroup.com/" target="_blank">Kraft Group</a> had to listen to was the depth and intensity of the mission around this company. It was important that they understand and agree to support that before we even got into making the business case, which is equally important obviously. We're not going to save the whales unless we can afford to buy the boat. <strong></strong><br />
<br />
<strong>Has that mission-first approach impacted your dealings with other potential investors?</strong><br />
<br />
We've said no to a lot of people as well. Our focus is on the fundamental mission of the company. People that either wanted to cut to the chase or wanted to tell us how we were making X and Y mistakes or how we had to do it didn't get far. If all it is is an efficiency play or how to game the system to make a lot of money by reselling a lot of product to people through a commissary system, then those conversations are relatively short.<br />
<br />
<strong>Has anything in the process surprised you? </strong><br />
<br />
The positive thing, conversely, is that people-especially those who've come through blogs and some of the mainstream media articles like the one in <a href="http://www.nytimes.com/2009/09/13/magazine/13fob-consumed-t.html?_r=1" target="_blank"><em>The New York Times</em></a>-often lead with a very personal story. What's been tremendous is that these are people who are of significant accomplishment who come into the conversation talking about their own journey with health or a loved one or child that has type II diabetes. They have a burning desire to put their accomplishment and their expertise to work in a business that has a social benefit. It's been very touching and satisfying to sit down with people and to have the conversation have a very personal nature to it. I think it sets the table for some really powerful partnerships with people that have the means to do good things, but also have the heart and the intention to do good things.  <strong></strong><br />
<br />
<strong>The Takeaway:</strong> Clearly, money plays a massive role in launching a business. But not all money is created equal-especially with a social venture. If an investor isn't as dedicated to your mission as you are, as hard as it might be, the right move might be to walk away. Or, in this case: If you're going to change the face of pizza, you're going to need the right kind of dough.]]></description>
	<content:encoded><![CDATA[<img class="alignnone size-full wp-image-26323" title="businesscolHeader121309" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolHeader121309.jpg" alt="businesscolHeader121309" width="578" height="372" /><br />
<br />
As you might have noticed, I've been thinking a lot about money recently. It sort of goes with the territory of trying to start a social venture. But as much as we're all focused on <a href="http://www.good.is/post/Diary-of-a-Social-Venture-Start-up-Finding-Funding/" target="_blank">finding the next big check</a>, it's also important to make sure you're taking the right money. To get to the heart of this, I spoke with Robbie Vitrano.<br />
<br />
I've known Vitrano for a little over a year. He's the kind of guy who makes you want to go out and get things done. And as the Chairman of Trumpet Ventures and the Chief Brand Designer for <a href="http://nakedpizza.biz/" target="_blank">NAKEDpizza</a>, he's doing some pretty great things himself. Here's what he had to say about the importance of finding the perfect financial partners and building a better world by building a better pizza:<br />
<br />
<strong>What is NAKEDpizza trying do?</strong><br />
<br />
The ultimate mission is to change the nutritional profile of fast food. The way that we're doing that, essentially, is that we've kind of hacked pizza. We've reskinned the $30 billion pizza industry and its proven take-out and delivery model with a social mission and healthy pizza<br />
<br />
The focus really is to move the fast food industry-an industry that's using its millions of touch points to deliver a product that is nutritionally bankrupt, out of balance with human physiology, and contributing to the epidemic of everything from obesity and diabetes to hundred-fold increases in Crohn's disease and many cancers. We want to shift it from that to something that actually provides people with real healthy food and information that allows people to make good choices about the food they eat but also about the policies, systems, and businesses that govern their access to food.<br />
<br />
<strong>You've landed high-profile investments from the <a href="http://www.good.is/post/mark-cuban-is-throwing-gobs-of-money-at-anyone-who-wants-some/" target="_blank">Mark Cuban Stimulus Plan</a> and the Kraft Group. What were those negotiations like?</strong><br />
<br />
Our business model is based on scale. We are unapologetic about the fact that we want thousands of nodes on the landscape. This idea works by having access to lots of people, so there was always the intention to franchise, to grow through partnerships. So the nature of the initial conversation was saying "Look, let's get together on this and let's kick this off so we can start to bring in the sort of partners that we need to actually create an impact."<br />
<br />
The note needs to be made that the first thing that Mark Cuban as well as the <a href="http://www.thekraftgroup.com/" target="_blank">Kraft Group</a> had to listen to was the depth and intensity of the mission around this company. It was important that they understand and agree to support that before we even got into making the business case, which is equally important obviously. We're not going to save the whales unless we can afford to buy the boat. <strong></strong><br />
<br />
<strong>Has that mission-first approach impacted your dealings with other potential investors?</strong><br />
<br />
We've said no to a lot of people as well. Our focus is on the fundamental mission of the company. People that either wanted to cut to the chase or wanted to tell us how we were making X and Y mistakes or how we had to do it didn't get far. If all it is is an efficiency play or how to game the system to make a lot of money by reselling a lot of product to people through a commissary system, then those conversations are relatively short.<br />
<br />
<strong>Has anything in the process surprised you? </strong><br />
<br />
The positive thing, conversely, is that people-especially those who've come through blogs and some of the mainstream media articles like the one in <a href="http://www.nytimes.com/2009/09/13/magazine/13fob-consumed-t.html?_r=1" target="_blank"><em>The New York Times</em></a>-often lead with a very personal story. What's been tremendous is that these are people who are of significant accomplishment who come into the conversation talking about their own journey with health or a loved one or child that has type II diabetes. They have a burning desire to put their accomplishment and their expertise to work in a business that has a social benefit. It's been very touching and satisfying to sit down with people and to have the conversation have a very personal nature to it. I think it sets the table for some really powerful partnerships with people that have the means to do good things, but also have the heart and the intention to do good things.  <strong></strong><br />
<br />
<strong>The Takeaway:</strong> Clearly, money plays a massive role in launching a business. But not all money is created equal-especially with a social venture. If an investor isn't as dedicated to your mission as you are, as hard as it might be, the right move might be to walk away. Or, in this case: If you're going to change the face of pizza, you're going to need the right kind of dough.]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Mon, 14 Dec 2009 05:00:01 PST</pubDate>
</item>
<item>
	<title><![CDATA[Diary of a Social Venture Start-up: Finding Funding]]></title>
	<link>http://www.good.is/post/diary-of-a-social-venture-start-up-finding-funding/</link>
	<guid isPermaLink="true">http://www.good.is/post/diary-of-a-social-venture-start-up-finding-funding/</guid>
	<description><![CDATA[<img class="alignnone size-full wp-image-25031" title="businesscolFindFunds" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolFindFunds.jpg" alt="businesscolFindFunds" width="578" height="372" />Like many entrepreneurs, I spend a lot of my time looking for money. I'm not talking about digging under couch cushions (unless of course you have a really, really big couch); I'm talking about serious cash. And, if you're starting a business, you can expect to spend a lot of your time looking for it, too. <a href="http://www.good.is/post/diary-of-a-social-venture-start-up-social-venture-capital/" target="_self">Last time around</a>, we talked about one way to obtain funding: social venture capital. But most social VCs are geared toward organizations that have already in some way proven themselves. If you're just starting out, where do you find the money to get you up and running?<br />
<br />
First off, you'll need to decide if you're going to finance via debt, equity, or some combination thereof. The difference is simple. Debt financing is just what it sounds like; you're going to owe people money. You've agreed to pay back the funds over a given period of time at a specified interest rate. It's a loan. Equity financing involves, effectively, selling ownership of the company. In exchange for some amount of money, you're willing to grant an investor a particular percentage of the entity.<br />
<br />
Which strategy you choose will have a lot to do with how you structure your company. If you're a nonprofit, you're not going to be able to offer shares or ownership. Likewise, setting up your company as a for-profit closes off certain avenues for raising money. But no matter your corporate structure, there's money to be found-you just need to know where to look. A lot of it boils down to what's known as the four Fs:<br />
<br />
<strong>Founders:</strong> I've talked a bit about this previously: skin in the game. If you're not invested in your idea, nobody else will be. If you are, more people will be willing to play ball with you.<br />
<br />
<strong>Friends:</strong> They're a good source of capital-if you're okay with the risk. Your friends will want to support you, they'll want to hear your ideas and, usually, they're some of the easiest people to convince. But beware: a deal gone bad can mean a friendship gone bad.<br />
<br />
<strong>Family: </strong>See "Friends" and increase the risk involved exponentially. If you let down an investor, you deal with it. If you let down family, it will follow you around forever. Personally, I refuse to take investments or borrow money from family; I'm completely uncomfortable with the idea. But if your daddy happens to be an oil baron or the Duke of Somewhere or Other, and you're okay with it, go right ahead.<br />
<br />
<strong>Fools: </strong> This covers anyone else you might be able to convince to invest in a business that doesn't technically exist yet. Often, entrepreneurs look to angel investors. Some angels might be successful entrepreneurs looking to help others succeed, others might be retired professionals-it's a diverse pool that's certainly worth exploring. If you live near a major city, a simple Google search should turn up any number of local angel investor groups.<br />
<br />
Also, as a social entrepreneur, there's a good chance your organization might qualify as a nonprofit, which opens up additional options (which, coincidentally, also start with F):<br />
<br />
<strong>Foundations &amp; The Fed:</strong> Basically, this means grants. There are many types of grants available to nonprofits from both private institutions and the government. If you can, look for unrestricted grants, which, as the name implies, come with no strings attached ("We like your idea. Here, have some money"). Be advised, however, that many grants are not this simple. Some come with performance triggers, meaning you get funds only upon hitting predefined goals. Others are "recoverable," meaning if your organization becomes successful, you're expected to repay the investment.<br />
<br />
As in other areas of social entrepreneurship, there have been recent innovations in dealing with funding. <a href="http://unreasonableinstitute.org/" target="_blank">The Unreasonable Institute</a>, for instance, invites aspiring social entrepreneurs to apply to their 10-week summer institute, during which they develop their model, receive advice from industry leaders, and complete their business plans. In an innovative twist, it is the entrepreneurs themselves who determine who gets funding. It will be up to participants to decide how a $150,000 fund gets invested. Think of it as a boot camp for social change. If you're interested, applications are due December 15.<br />
<br />
<strong>The Takeaway: </strong>While raising seed capital isn't easy, it is doable. From taking loans and granting equity to exploring grants and angel investors, a number of options exist to help get your business off the ground. The money is out there-finding it is the hard part (and forget about the couch cushions. I've already looked).]]></description>
	<content:encoded><![CDATA[<img class="alignnone size-full wp-image-25031" title="businesscolFindFunds" src="http://user.cloudfront.goodinc.com/community/atleykins/businesscolFindFunds.jpg" alt="businesscolFindFunds" width="578" height="372" />Like many entrepreneurs, I spend a lot of my time looking for money. I'm not talking about digging under couch cushions (unless of course you have a really, really big couch); I'm talking about serious cash. And, if you're starting a business, you can expect to spend a lot of your time looking for it, too. <a href="http://www.good.is/post/diary-of-a-social-venture-start-up-social-venture-capital/" target="_self">Last time around</a>, we talked about one way to obtain funding: social venture capital. But most social VCs are geared toward organizations that have already in some way proven themselves. If you're just starting out, where do you find the money to get you up and running?<br />
<br />
First off, you'll need to decide if you're going to finance via debt, equity, or some combination thereof. The difference is simple. Debt financing is just what it sounds like; you're going to owe people money. You've agreed to pay back the funds over a given period of time at a specified interest rate. It's a loan. Equity financing involves, effectively, selling ownership of the company. In exchange for some amount of money, you're willing to grant an investor a particular percentage of the entity.<br />
<br />
Which strategy you choose will have a lot to do with how you structure your company. If you're a nonprofit, you're not going to be able to offer shares or ownership. Likewise, setting up your company as a for-profit closes off certain avenues for raising money. But no matter your corporate structure, there's money to be found-you just need to know where to look. A lot of it boils down to what's known as the four Fs:<br />
<br />
<strong>Founders:</strong> I've talked a bit about this previously: skin in the game. If you're not invested in your idea, nobody else will be. If you are, more people will be willing to play ball with you.<br />
<br />
<strong>Friends:</strong> They're a good source of capital-if you're okay with the risk. Your friends will want to support you, they'll want to hear your ideas and, usually, they're some of the easiest people to convince. But beware: a deal gone bad can mean a friendship gone bad.<br />
<br />
<strong>Family: </strong>See "Friends" and increase the risk involved exponentially. If you let down an investor, you deal with it. If you let down family, it will follow you around forever. Personally, I refuse to take investments or borrow money from family; I'm completely uncomfortable with the idea. But if your daddy happens to be an oil baron or the Duke of Somewhere or Other, and you're okay with it, go right ahead.<br />
<br />
<strong>Fools: </strong> This covers anyone else you might be able to convince to invest in a business that doesn't technically exist yet. Often, entrepreneurs look to angel investors. Some angels might be successful entrepreneurs looking to help others succeed, others might be retired professionals-it's a diverse pool that's certainly worth exploring. If you live near a major city, a simple Google search should turn up any number of local angel investor groups.<br />
<br />
Also, as a social entrepreneur, there's a good chance your organization might qualify as a nonprofit, which opens up additional options (which, coincidentally, also start with F):<br />
<br />
<strong>Foundations &amp; The Fed:</strong> Basically, this means grants. There are many types of grants available to nonprofits from both private institutions and the government. If you can, look for unrestricted grants, which, as the name implies, come with no strings attached ("We like your idea. Here, have some money"). Be advised, however, that many grants are not this simple. Some come with performance triggers, meaning you get funds only upon hitting predefined goals. Others are "recoverable," meaning if your organization becomes successful, you're expected to repay the investment.<br />
<br />
As in other areas of social entrepreneurship, there have been recent innovations in dealing with funding. <a href="http://unreasonableinstitute.org/" target="_blank">The Unreasonable Institute</a>, for instance, invites aspiring social entrepreneurs to apply to their 10-week summer institute, during which they develop their model, receive advice from industry leaders, and complete their business plans. In an innovative twist, it is the entrepreneurs themselves who determine who gets funding. It will be up to participants to decide how a $150,000 fund gets invested. Think of it as a boot camp for social change. If you're interested, applications are due December 15.<br />
<br />
<strong>The Takeaway: </strong>While raising seed capital isn't easy, it is doable. From taking loans and granting equity to exploring grants and angel investors, a number of options exist to help get your business off the ground. The money is out there-finding it is the hard part (and forget about the couch cushions. I've already looked).]]></content:encoded>
	<dc:creator>Joe Ippolito</dc:creator>
	<pubDate>Tue, 1 Dec 2009 05:00:15 PST</pubDate>
</item>
</channel></rss>
