<?xml version="1.0" encoding="UTF-8" ?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0"><channel><title>The Design of Everyday Life</title><link>http://www.good.is/</link><description>Allison Arieff explores the ways design is inextricably linked to our lives, from the toothbrushes we use to clean our teeth to the roads we drive on to the ever-increasing number of devices from which we consume content.</description><lastBuildDate>Sat, 26 May 2012 20:44:43 -0700</lastBuildDate><generator>CakePHP</generator><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><language>en-us</language>
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	<title><![CDATA[How To: Crowdsource Your Supper]]></title>
	<link>http://www.good.is/post/how-to-crowdsource-your-supper/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-to-crowdsource-your-supper/</guid>
	<description><![CDATA[<p>	<img alt="null" id="asset_162100" src="http://pre.cloudfront.goodinc.com/posts/post_full_1280181023food.72210.jpeg" /><strong>One of the biggest</strong> reasons cited for not eating healthy? Time, as in, not enough of it. At the end of a long day, who has the energy to shop or cook? Maybe your neighbors can pitch in. Sounds far fetched? &ldquo;<em><a href="http://www.dinnerco-ops.com/">Dinner at Your Door</a>: Tips and Recipes for Starting a Neighborhood Cooking Co-op</em>&rdquo; disagrees.</p><p>	Sometimes called a &ldquo;dinner co-op&rdquo; or &ldquo;supper swap,&rdquo; explains the book&rsquo;s co-author Alex Davis, it&rsquo;s a small circle of 3 to 4 cooks living in close proximity who alternate giving and receiving fresh, hot weeknight dinners. &ldquo;You cook only one night, but can &lsquo;eat homemade&rsquo; all week.&quot;</p><p>	&ldquo;It&rsquo;s a great way to build community, and it can help save money by cutting down on takeout or restaurant tabs during the week.&rdquo; Davis continues. And it will allow you to &ldquo;spend nearly an entire workweek slacking off between 5:00 and 7:00 p.m.&rdquo;&mdash;while eating healthy too boot. Here&rsquo;s how to get started:</p><p>	<strong>1) Who&rsquo;s cooking?</strong> The biggest challenge may be finding the right cooks to trade meals with. &ldquo;You don&rsquo;t want to jump in with just anyone who lives on your block,&rdquo; says Davis. &ldquo;It&rsquo;s worth it to take a week or two to recruit the ideal co-chefs.&rdquo; Davis came up with a compatibility survey to help Organic Fanatics pair up with Asian Mavens and vegetarians, for example. Some people host block parties, have everyone fill out the form, and several dinner co-ops can be born in a night.</p><p>	<strong>2) Kick it off with a spreadsheet.</strong> Decide on a delivery schedule and portions (a 30-minute range is good, i.e. 5:30 to 6 p.m.). Exchange contact information. Give and receive delivery instructions. We recommend filling out a food preferences form in case you&rsquo;d like your co-chefs to leave off the anchovies.</p><p>	<strong>3) Buy containers.</strong> Invest in a group set to make life easier. For three households, you&rsquo;ll want six sets, each with one rectangular and one round container.</p><p>	<strong>4) Hold the salmonella. </strong>You&rsquo;re now responsible for the health and happiness of not just your household, but of your co-op. Take steps to deliver on time, practice food safety in the kitchen, and prevent food borne illnesses.</p><p>	<strong>5) Do your research.</strong> Before your official launch, consider a chef&rsquo;s retreat for inspired menu planning&mdash;or a field trip to the gourmet store. Take a cooking class or start a cookbook lending library. Then, on your first night, begin with clean counters, an empty sink, clean kitchen towels, and a mostly empty dishwasher. Bring out your recipes and get started.</p><p>	<strong>6) Make it fit your life.</strong> You&rsquo;re doing this to make your life easier, right? So make sure the dinner co-op is as social&mdash;or not&mdash;as you want it to be. Do you want friends to hang out when they bring the food by or deliver and dash? Best to decide that ahead of time.</p><p>	And your reward? &ldquo;The best part for me is slacking off on a Tuesday night and having my doorbell ring just in time for dinner,&rdquo; says Davis. &ldquo;It&rsquo;s like magic when a great cook is standing on my porch with a homemade dinner that&rsquo;s hot and ready to eat. I didn&rsquo;t have to shop for, or even think about those great meals. They just happen.&rdquo;</p><p>	<em><a href="http://www.flickr.com/photos/noelzialee/1968412890/"  target="_blank">Photo</a>&nbsp;(<a href="http://creativecommons.org/licenses/by/2.0/"  target="_blank">cc</a>) by Flickr user&nbsp;<a href="http://www.flickr.com/photos/noelzialee/" >No&euml;l Zia Lee</a></em></p><p>	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today.</em></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="null" id="asset_162100" src="http://pre.cloudfront.goodinc.com/posts/post_full_1280181023food.72210.jpeg" /><strong>One of the biggest</strong> reasons cited for not eating healthy? Time, as in, not enough of it. At the end of a long day, who has the energy to shop or cook? Maybe your neighbors can pitch in. Sounds far fetched? &ldquo;<em><a href="http://www.dinnerco-ops.com/">Dinner at Your Door</a>: Tips and Recipes for Starting a Neighborhood Cooking Co-op</em>&rdquo; disagrees.</p><p>	Sometimes called a &ldquo;dinner co-op&rdquo; or &ldquo;supper swap,&rdquo; explains the book&rsquo;s co-author Alex Davis, it&rsquo;s a small circle of 3 to 4 cooks living in close proximity who alternate giving and receiving fresh, hot weeknight dinners. &ldquo;You cook only one night, but can &lsquo;eat homemade&rsquo; all week.&quot;</p><p>	&ldquo;It&rsquo;s a great way to build community, and it can help save money by cutting down on takeout or restaurant tabs during the week.&rdquo; Davis continues. And it will allow you to &ldquo;spend nearly an entire workweek slacking off between 5:00 and 7:00 p.m.&rdquo;&mdash;while eating healthy too boot. Here&rsquo;s how to get started:</p><p>	<strong>1) Who&rsquo;s cooking?</strong> The biggest challenge may be finding the right cooks to trade meals with. &ldquo;You don&rsquo;t want to jump in with just anyone who lives on your block,&rdquo; says Davis. &ldquo;It&rsquo;s worth it to take a week or two to recruit the ideal co-chefs.&rdquo; Davis came up with a compatibility survey to help Organic Fanatics pair up with Asian Mavens and vegetarians, for example. Some people host block parties, have everyone fill out the form, and several dinner co-ops can be born in a night.</p><p>	<strong>2) Kick it off with a spreadsheet.</strong> Decide on a delivery schedule and portions (a 30-minute range is good, i.e. 5:30 to 6 p.m.). Exchange contact information. Give and receive delivery instructions. We recommend filling out a food preferences form in case you&rsquo;d like your co-chefs to leave off the anchovies.</p><p>	<strong>3) Buy containers.</strong> Invest in a group set to make life easier. For three households, you&rsquo;ll want six sets, each with one rectangular and one round container.</p><p>	<strong>4) Hold the salmonella. </strong>You&rsquo;re now responsible for the health and happiness of not just your household, but of your co-op. Take steps to deliver on time, practice food safety in the kitchen, and prevent food borne illnesses.</p><p>	<strong>5) Do your research.</strong> Before your official launch, consider a chef&rsquo;s retreat for inspired menu planning&mdash;or a field trip to the gourmet store. Take a cooking class or start a cookbook lending library. Then, on your first night, begin with clean counters, an empty sink, clean kitchen towels, and a mostly empty dishwasher. Bring out your recipes and get started.</p><p>	<strong>6) Make it fit your life.</strong> You&rsquo;re doing this to make your life easier, right? So make sure the dinner co-op is as social&mdash;or not&mdash;as you want it to be. Do you want friends to hang out when they bring the food by or deliver and dash? Best to decide that ahead of time.</p><p>	And your reward? &ldquo;The best part for me is slacking off on a Tuesday night and having my doorbell ring just in time for dinner,&rdquo; says Davis. &ldquo;It&rsquo;s like magic when a great cook is standing on my porch with a homemade dinner that&rsquo;s hot and ready to eat. I didn&rsquo;t have to shop for, or even think about those great meals. They just happen.&rdquo;</p><p>	<em><a href="http://www.flickr.com/photos/noelzialee/1968412890/"  target="_blank">Photo</a>&nbsp;(<a href="http://creativecommons.org/licenses/by/2.0/"  target="_blank">cc</a>) by Flickr user&nbsp;<a href="http://www.flickr.com/photos/noelzialee/" >No&euml;l Zia Lee</a></em></p><p>	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today.</em></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Tue, 27 Jul 2010 05:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Q&A: Building A Food Revolution Behind Bars]]></title>
	<link>http://www.good.is/post/q-a-building-a-food-revolution-behind-bars/</link>
	<guid isPermaLink="true">http://www.good.is/post/q-a-building-a-food-revolution-behind-bars/</guid>
	<description><![CDATA[<p>	<img alt="null" id="asset_158897" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279648958nextcourse.71610.jpeg" /><strong>San Francisco is famous for local, organic, sustainable food</strong>, but for all its influence and success, numerous food-related problems still plague the city, from food insecurity to obesity and heart disease. <a href="http://www.nextcourse.org/">Next Course</a> aims to tackle those problems, especially in poorer communities. One of their more innovative programs is the <a href="http://nextcourse.org/soulfood.html">Soul Food Project</a>, which works with incarcerated women to improve their health and well-being through food. We spoke with Soul Food&#39;s Project Coordinator Niyati Desai about how they&#39;re using food as a tool for building community connections.</p><p>	<strong>GOOD</strong><em>: How did the Soul Food program originate?</em></p><p>	<strong>NIYATI DESAI:&nbsp;</strong>Through a partnership between the San Francisco Sheriff&#39;s Department and <a href="http://www.nextcourse.org/">Nextcourse</a>, we brought professional chefs into the San Francisco County Jail to teach women how to cook a nutritious meal. Naturally this transitioned to an ongoing, weekly course in nutrition and culinary skills. Classes were well-received but our staff was eager to do more to minimize recidivism and support women post-incarceration. The vision for the Soul Food Project comes from the desire to give women in our community an opportunity to reconnect with their purpose, to identify and define their skills, and to recognize their own desire and ability to thrive in this complex society.</p><p>	<strong><img alt="null" id="asset_159178" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279663621chiquitacanning.jpeg" /><br />	G: </strong><em>Tell me a bit about how you work with the women.</em></p><p>	<strong>ND</strong>: It&#39;s important to understand that a typical Soul Food client is likely surviving years of emotional and physical trauma, substance abuse, and isolation from society. Job and family skills are minimal, and access to a fridge, let alone a functional kitchen, is minimal. Understanding that vulnerability, we developed the project components with the following values in mind: affordability, accessibility and sustainability. Each week our nutrition class focuses on issues related to food and addiction, self-image, and illness prevention, while discussing the basics of an affordable, yet nutritious diet.</p><p>	Our weekly cooking class focuses on doing more with less. Clients learn to prepare recipes at less than $3 per person. Each month, we all take a walk to a market in our local area, which integrates physical activity with knowledge of shopping tips and resources. Last, but certainly not least, the Soul Food Project offers 6-month internships for clients who demonstrate a strong commitment to living a healthier life.&nbsp;This is where clients shine, as they&#39;re given an opportunity to tap into another life other than that of crime.</p><p>	<strong>G:</strong> <em>What sort of results are you seeing?</em></p><p>	<strong>ND:</strong> My clients fall along a wide spectrum in terms of their readiness and willingness to change. One client told me she only uses olive oil now and her arthritis has improved while another came back to tell me after six months of eliminating soda, refined flours and sugars she&#39;s lost 10 pounds and has endless energy. For me, these are all success stories. Just being a witness to these women who, many for the first time, are engaging with the process of change is the greatest gift and a wonderful reminder that a little support goes a long way.</p><p>	<strong>G: </strong><em>Your greatest inspiration so far?</em></p><meta content="text/html;charset=UTF-8" http-equiv="Content-Type" /><p>	<img alt="null" id="asset_159187" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279664047P8040033.jpeg" /></p><p>	<strong>ND</strong>: It involves two former clients of mine, both in their late 30&#39;s or early 40&#39;s with long histories of incarceration. As they describe, they lived a life of gangbanging, hustling, drug dealing &ndash; the &quot;fast life.&quot; With early release from jail, and on the home detention monitor, they came to the Women&#39;s Reentry Center and both participated regularly in the Soul Food Project classes. While deepening their relationship with food and self-care, they told me story after story of how much they loved and missed cooking, reminisced about their favorite recipes, and expressed their desires to open a restaurant and give back to their community.</p><p>	I hired them both as interns, and now, project assistants. Today, Chiquita has developed nutrition presentations for local in-patient treatment programs, has taken on the role of Childhood Nutrition Educator, and is dedicated to teaching parents the importance of modeling healthy behavior for the next generation. Nicole is completing a Healthy Soul Food cookbook, detailing the history of traditional southern ingredients, describing the health disparities plaguing southern African American communities, and of course, presenting ninety mouth-watering recipes for how to maintain revered food culture, while preserving her people&#39;s livelihood.</p><p>	<em><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">This post originally appeared on&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">www.refresheverything.com</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">Find out more</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">&nbsp;about the Refresh campaign, or&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">submit your own idea</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">&nbsp;today.</span></em></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="null" id="asset_158897" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279648958nextcourse.71610.jpeg" /><strong>San Francisco is famous for local, organic, sustainable food</strong>, but for all its influence and success, numerous food-related problems still plague the city, from food insecurity to obesity and heart disease. <a href="http://www.nextcourse.org/">Next Course</a> aims to tackle those problems, especially in poorer communities. One of their more innovative programs is the <a href="http://nextcourse.org/soulfood.html">Soul Food Project</a>, which works with incarcerated women to improve their health and well-being through food. We spoke with Soul Food&#39;s Project Coordinator Niyati Desai about how they&#39;re using food as a tool for building community connections.</p><p>	<strong>GOOD</strong><em>: How did the Soul Food program originate?</em></p><p>	<strong>NIYATI DESAI:&nbsp;</strong>Through a partnership between the San Francisco Sheriff&#39;s Department and <a href="http://www.nextcourse.org/">Nextcourse</a>, we brought professional chefs into the San Francisco County Jail to teach women how to cook a nutritious meal. Naturally this transitioned to an ongoing, weekly course in nutrition and culinary skills. Classes were well-received but our staff was eager to do more to minimize recidivism and support women post-incarceration. The vision for the Soul Food Project comes from the desire to give women in our community an opportunity to reconnect with their purpose, to identify and define their skills, and to recognize their own desire and ability to thrive in this complex society.</p><p>	<strong><img alt="null" id="asset_159178" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279663621chiquitacanning.jpeg" /><br />	G: </strong><em>Tell me a bit about how you work with the women.</em></p><p>	<strong>ND</strong>: It&#39;s important to understand that a typical Soul Food client is likely surviving years of emotional and physical trauma, substance abuse, and isolation from society. Job and family skills are minimal, and access to a fridge, let alone a functional kitchen, is minimal. Understanding that vulnerability, we developed the project components with the following values in mind: affordability, accessibility and sustainability. Each week our nutrition class focuses on issues related to food and addiction, self-image, and illness prevention, while discussing the basics of an affordable, yet nutritious diet.</p><p>	Our weekly cooking class focuses on doing more with less. Clients learn to prepare recipes at less than $3 per person. Each month, we all take a walk to a market in our local area, which integrates physical activity with knowledge of shopping tips and resources. Last, but certainly not least, the Soul Food Project offers 6-month internships for clients who demonstrate a strong commitment to living a healthier life.&nbsp;This is where clients shine, as they&#39;re given an opportunity to tap into another life other than that of crime.</p><p>	<strong>G:</strong> <em>What sort of results are you seeing?</em></p><p>	<strong>ND:</strong> My clients fall along a wide spectrum in terms of their readiness and willingness to change. One client told me she only uses olive oil now and her arthritis has improved while another came back to tell me after six months of eliminating soda, refined flours and sugars she&#39;s lost 10 pounds and has endless energy. For me, these are all success stories. Just being a witness to these women who, many for the first time, are engaging with the process of change is the greatest gift and a wonderful reminder that a little support goes a long way.</p><p>	<strong>G: </strong><em>Your greatest inspiration so far?</em></p><meta content="text/html;charset=UTF-8" http-equiv="Content-Type" /><p>	<img alt="null" id="asset_159187" src="http://pre.cloudfront.goodinc.com/posts/post_full_1279664047P8040033.jpeg" /></p><p>	<strong>ND</strong>: It involves two former clients of mine, both in their late 30&#39;s or early 40&#39;s with long histories of incarceration. As they describe, they lived a life of gangbanging, hustling, drug dealing &ndash; the &quot;fast life.&quot; With early release from jail, and on the home detention monitor, they came to the Women&#39;s Reentry Center and both participated regularly in the Soul Food Project classes. While deepening their relationship with food and self-care, they told me story after story of how much they loved and missed cooking, reminisced about their favorite recipes, and expressed their desires to open a restaurant and give back to their community.</p><p>	I hired them both as interns, and now, project assistants. Today, Chiquita has developed nutrition presentations for local in-patient treatment programs, has taken on the role of Childhood Nutrition Educator, and is dedicated to teaching parents the importance of modeling healthy behavior for the next generation. Nicole is completing a Healthy Soul Food cookbook, detailing the history of traditional southern ingredients, describing the health disparities plaguing southern African American communities, and of course, presenting ninety mouth-watering recipes for how to maintain revered food culture, while preserving her people&#39;s livelihood.</p><p>	<em><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">This post originally appeared on&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">www.refresheverything.com</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">Find out more</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">&nbsp;about the Refresh campaign, or&nbsp;</span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; "><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline; " target="_blank">submit your own idea</a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial, sans-serif; ">&nbsp;today.</span></em></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Wed, 21 Jul 2010 05:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Q&A: A Peanut Butter and Justice Sandwich]]></title>
	<link>http://www.good.is/post/q-a-a-peanut-butter-and-justice-sandwich/</link>
	<guid isPermaLink="true">http://www.good.is/post/q-a-a-peanut-butter-and-justice-sandwich/</guid>
	<description><![CDATA[<p>	<strong><img alt="null" id="asset_150222" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278442940Canvas-Underground.jpeg" />For <a href="http://www.eatslowjams.com">Slow Jams</a>&rsquo; Shakirah Simley,</strong> who grew up in Harlem and the South Bronx, fruit was a rare treat, and PB&amp;Js were made from sugary store brand jams. &ldquo;We hardly had access to fresh fruit, never mind local,&rdquo; she explains. When the enterprising young woman moved to the Bay Area, she was blown away by the year round availability and variety of produce, so much so that she devoted herself to catching it in a bottle&mdash;or rather, tightly sealed Mason jars.</p><p>	&ldquo;I taught myself how to can, and through many hours of practice, voracious reading, and research, my canning expertise has developed immensely with very successful results,&rdquo; says Simley, who sells tasty Slow Jams flavors like Cranberry Balsamic Pepper locally and via <a href="http://twitter.com/eatslowjams">Twitter</a> at @EatSlowJams.</p><p>	You can help bring about social justice through jam by buying local, organic products&mdash;or by making your own. Simley recommends that beginners &ldquo;stick to the classics, like berry jams, which happen to be very forgiving fruits during canning and preserving.&rdquo;</p><p>	<strong>GOOD: </strong><em>What inspired you to create &ldquo;jam for the people?&rdquo;</em></p><p>	<strong>SHAKIRAH SIMLEY: </strong>While some folks grew up canning, I did not. I grew up in the South Bronx and in Harlem. We hardly had access to fresh, affordable, abundant (never mind, local or organic) produce. Whenever my siblings and I did have fruit, it was mostly during summer months. My mom would specifically get fruit from street vendors in wealthier neighborhoods, and bring it uptown.</p><p>	Jam like Welch&rsquo;s and Smuckers was a requisite for our PB&amp;Js. When I moved to Bay Area, I was amazed at the year-round produce availability, the varieties, and the strong connection to sustainable, local food systems. My desire to make jams and preserves and to start a socially-conscious company like Slow Jams is heavily influenced by my experiences growing up and that lack of access. As I steadily scale up my business over the next year, I want to ensure through Slow Jams that high-quality, local and organic, and culturally appropriate and accessible are not mutually exclusive values.</p><p>	<strong>G: </strong><em>All of your ingredients come from local sources in San Francisco. Tell me a bit about the philosophy behind that.</em></p><p>	<strong>SS:</strong> Some people see canning and preserving as something nostalgic or a dated practice from the past, or even a passing trend with the upsurge in urban homesteading. I&rsquo;m trying to change that with urban, fresh, and modern products that appeal to a diverse audience and have a social justice mission.</p><p>	My vision for Slow Jams revolves around a commitment to sourcing a significant percentage of my ingredients and produce from urban growers. We will work to build a sustainable network of urban producers to readily supply the necessary raw product. Urban sources might include urban farms, community gardens, neighborhood fruit trees, urban backyards, and wild and foraged food.</p><p>	By creating positive economic activity through the vehicle of a local food enterprise, I hope to stimulate the local economy through urban agriculture and green job development and utilize the untapped market of urban farmers and producers. And of course, make really delicious, high-quality jams and preserves that are priced reasonably and distributed equitably.</p><p>	<em>Photo By Michael Bonocore</em></p><p>	This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today.</p>]]></description>
	<content:encoded><![CDATA[<p>	<strong><img alt="null" id="asset_150222" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278442940Canvas-Underground.jpeg" />For <a href="http://www.eatslowjams.com">Slow Jams</a>&rsquo; Shakirah Simley,</strong> who grew up in Harlem and the South Bronx, fruit was a rare treat, and PB&amp;Js were made from sugary store brand jams. &ldquo;We hardly had access to fresh fruit, never mind local,&rdquo; she explains. When the enterprising young woman moved to the Bay Area, she was blown away by the year round availability and variety of produce, so much so that she devoted herself to catching it in a bottle&mdash;or rather, tightly sealed Mason jars.</p><p>	&ldquo;I taught myself how to can, and through many hours of practice, voracious reading, and research, my canning expertise has developed immensely with very successful results,&rdquo; says Simley, who sells tasty Slow Jams flavors like Cranberry Balsamic Pepper locally and via <a href="http://twitter.com/eatslowjams">Twitter</a> at @EatSlowJams.</p><p>	You can help bring about social justice through jam by buying local, organic products&mdash;or by making your own. Simley recommends that beginners &ldquo;stick to the classics, like berry jams, which happen to be very forgiving fruits during canning and preserving.&rdquo;</p><p>	<strong>GOOD: </strong><em>What inspired you to create &ldquo;jam for the people?&rdquo;</em></p><p>	<strong>SHAKIRAH SIMLEY: </strong>While some folks grew up canning, I did not. I grew up in the South Bronx and in Harlem. We hardly had access to fresh, affordable, abundant (never mind, local or organic) produce. Whenever my siblings and I did have fruit, it was mostly during summer months. My mom would specifically get fruit from street vendors in wealthier neighborhoods, and bring it uptown.</p><p>	Jam like Welch&rsquo;s and Smuckers was a requisite for our PB&amp;Js. When I moved to Bay Area, I was amazed at the year-round produce availability, the varieties, and the strong connection to sustainable, local food systems. My desire to make jams and preserves and to start a socially-conscious company like Slow Jams is heavily influenced by my experiences growing up and that lack of access. As I steadily scale up my business over the next year, I want to ensure through Slow Jams that high-quality, local and organic, and culturally appropriate and accessible are not mutually exclusive values.</p><p>	<strong>G: </strong><em>All of your ingredients come from local sources in San Francisco. Tell me a bit about the philosophy behind that.</em></p><p>	<strong>SS:</strong> Some people see canning and preserving as something nostalgic or a dated practice from the past, or even a passing trend with the upsurge in urban homesteading. I&rsquo;m trying to change that with urban, fresh, and modern products that appeal to a diverse audience and have a social justice mission.</p><p>	My vision for Slow Jams revolves around a commitment to sourcing a significant percentage of my ingredients and produce from urban growers. We will work to build a sustainable network of urban producers to readily supply the necessary raw product. Urban sources might include urban farms, community gardens, neighborhood fruit trees, urban backyards, and wild and foraged food.</p><p>	By creating positive economic activity through the vehicle of a local food enterprise, I hope to stimulate the local economy through urban agriculture and green job development and utilize the untapped market of urban farmers and producers. And of course, make really delicious, high-quality jams and preserves that are priced reasonably and distributed equitably.</p><p>	<em>Photo By Michael Bonocore</em></p><p>	This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today.</p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Sat, 17 Jul 2010 06:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[LOOK: From Toxic Site to Bright Green Light]]></title>
	<link>http://www.good.is/post/look-from-toxic-site-to-bright-green-light/</link>
	<guid isPermaLink="true">http://www.good.is/post/look-from-toxic-site-to-bright-green-light/</guid>
	<description><![CDATA[<p>	<img alt="null" id="asset_150171" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278440953literacy.jpeg" /><strong>Traveling down San Francisco&rsquo;s busy, largely industrial,</strong> Third Street Corridor, the only sort of environment-related thoughts you might have might relate to pollution or traffic. Veer off the beaten path just a bit and you&rsquo;ll discover a once toxic site (transformed by community advocacy) that&rsquo;s now home to a scenic shoreline park and the headquarters of <a href="http://www.lejyouth.org/ecocenter/eco.html">Literacy for Environmental Justice</a>, the first education center in the Bay Area to focus on environmental justice.</p><p>	&ldquo;Environmental justice,&rdquo; explains LEJ Executive Director Malik Looper, is &ldquo;the right of all people to have equal access to their basic needs.&rdquo; To that end, LEJ has been providing free environmental service-learning programs to classroom and youth groups in the Bayview/Hunter&rsquo;s Point community for the past decade. This brand of environmental education, explains LEJ Deputy Director Pamela Calvert, &ldquo;meets youth &lsquo;where they are,&rsquo; in the natural environment of their own community, building an appreciation of the connection of environmental health and urban life as an issue of basic justice and equity.</p><p>	This past Earth Day, the Center opened in a brand new, 100 percent off-the-grid building at Heron&rsquo;s Head Park that not only houses LEJ, but functions as a showcase for solar power and other green technologies and materials. At both this event and the groundbreaking, which featured grass-mowing goats tended by LEJ volunteers, the pride and enthusiasm was palpable.</p><p>	LEJ reaches out to youth from kindergarten to 12th grade with programs like &ldquo;Calling Nature Home,&rdquo; an engaging curriculum featuring 29 modules on subjects ranging from growing native plants to air pollution monitoring. The wide array of seemingly disparate topics helps youth to immediately grasp the interconnectedness of issues such as pollution in the Bay to prenatal health, subsistence fishing, poverty, and &ldquo;<a href="http://en.wikipedia.org/wiki/Food_desert">food deserts.</a>&rdquo;</p><p>	Once informed, students can begin to take action. As Calvert explains, &ldquo;energy efficiency, waste management, water conservation, and green building are powerful and pressing issues in California, and the living systems of the EcoCenter will literally bring these ideas home at a scale that is tangible for youth.&rdquo;</p><p>	But perhaps LEJ&rsquo;s most remarkable effort is its &ldquo;Youth With a Plan&rdquo; internship program which engages youth directly with what will be the largest redevelopment plan in San Francisco&rsquo;s history: Bayview/Hunters Point. Involving communities in development is one thing, but involving youth is definitely a far cry from the status quo. LEJ&rsquo;s ability to draw them in is nothing short of amazing and could have serious positive impact.</p><p>	This is no small endeavor. Proposed plans for the 780-acre project include a 69,000-seat NFL stadium, 10,000 units of housing, a marina and ferry terminal, a 300-acre state park land swap, a &ldquo;greentech&rdquo; research park, and the demolition and reconstruction of a public housing project.</p><p>	&ldquo;Bayview youth will live with the legacy of this project for the rest of their lives,&rdquo; Calvert explains. &ldquo;They will either inherit a community that supports their education, health, and empowerment, or one that closes doors to them&mdash;or even requires that they move out altogether.&rdquo;</p><p>	Over 400 <a href="http://www.lejyouth.org/youth/meet.html">young people</a> have been involved so far. &ldquo;They are the real heroes in this project,&rdquo; LEJ Board Member Antonio White explains. &rdquo;They inspire all of us with their commitment to care for our city and our planet.&rdquo;</p><p>	<em>Photo courtesy of Michael Mustacchi</em></p><p>	This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="null" id="asset_150171" src="http://pre.cloudfront.goodinc.com/posts/post_full_1278440953literacy.jpeg" /><strong>Traveling down San Francisco&rsquo;s busy, largely industrial,</strong> Third Street Corridor, the only sort of environment-related thoughts you might have might relate to pollution or traffic. Veer off the beaten path just a bit and you&rsquo;ll discover a once toxic site (transformed by community advocacy) that&rsquo;s now home to a scenic shoreline park and the headquarters of <a href="http://www.lejyouth.org/ecocenter/eco.html">Literacy for Environmental Justice</a>, the first education center in the Bay Area to focus on environmental justice.</p><p>	&ldquo;Environmental justice,&rdquo; explains LEJ Executive Director Malik Looper, is &ldquo;the right of all people to have equal access to their basic needs.&rdquo; To that end, LEJ has been providing free environmental service-learning programs to classroom and youth groups in the Bayview/Hunter&rsquo;s Point community for the past decade. This brand of environmental education, explains LEJ Deputy Director Pamela Calvert, &ldquo;meets youth &lsquo;where they are,&rsquo; in the natural environment of their own community, building an appreciation of the connection of environmental health and urban life as an issue of basic justice and equity.</p><p>	This past Earth Day, the Center opened in a brand new, 100 percent off-the-grid building at Heron&rsquo;s Head Park that not only houses LEJ, but functions as a showcase for solar power and other green technologies and materials. At both this event and the groundbreaking, which featured grass-mowing goats tended by LEJ volunteers, the pride and enthusiasm was palpable.</p><p>	LEJ reaches out to youth from kindergarten to 12th grade with programs like &ldquo;Calling Nature Home,&rdquo; an engaging curriculum featuring 29 modules on subjects ranging from growing native plants to air pollution monitoring. The wide array of seemingly disparate topics helps youth to immediately grasp the interconnectedness of issues such as pollution in the Bay to prenatal health, subsistence fishing, poverty, and &ldquo;<a href="http://en.wikipedia.org/wiki/Food_desert">food deserts.</a>&rdquo;</p><p>	Once informed, students can begin to take action. As Calvert explains, &ldquo;energy efficiency, waste management, water conservation, and green building are powerful and pressing issues in California, and the living systems of the EcoCenter will literally bring these ideas home at a scale that is tangible for youth.&rdquo;</p><p>	But perhaps LEJ&rsquo;s most remarkable effort is its &ldquo;Youth With a Plan&rdquo; internship program which engages youth directly with what will be the largest redevelopment plan in San Francisco&rsquo;s history: Bayview/Hunters Point. Involving communities in development is one thing, but involving youth is definitely a far cry from the status quo. LEJ&rsquo;s ability to draw them in is nothing short of amazing and could have serious positive impact.</p><p>	This is no small endeavor. Proposed plans for the 780-acre project include a 69,000-seat NFL stadium, 10,000 units of housing, a marina and ferry terminal, a 300-acre state park land swap, a &ldquo;greentech&rdquo; research park, and the demolition and reconstruction of a public housing project.</p><p>	&ldquo;Bayview youth will live with the legacy of this project for the rest of their lives,&rdquo; Calvert explains. &ldquo;They will either inherit a community that supports their education, health, and empowerment, or one that closes doors to them&mdash;or even requires that they move out altogether.&rdquo;</p><p>	Over 400 <a href="http://www.lejyouth.org/youth/meet.html">young people</a> have been involved so far. &ldquo;They are the real heroes in this project,&rdquo; LEJ Board Member Antonio White explains. &rdquo;They inspire all of us with their commitment to care for our city and our planet.&rdquo;</p><p>	<em>Photo courtesy of Michael Mustacchi</em></p><p>	This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/"  target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;<a href="http://www.refresheverything.com/how-it-works"  target="_blank">Find out more</a>&nbsp;about the Refresh campaign, or&nbsp;<a href="http://www.refresheverything.com/myidea/idea"  target="_blank">submit your own idea</a>&nbsp;today</p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Fri, 16 Jul 2010 16:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Design for the First World: The Rest Saving the West]]></title>
	<link>http://www.good.is/post/design-for-the-first-world-the-rest-saving-the-west/</link>
	<guid isPermaLink="true">http://www.good.is/post/design-for-the-first-world-the-rest-saving-the-west/</guid>
	<description><![CDATA[<p>	<img alt="" id="asset_143376" src="http://pre.cloudfront.goodinc.com/posts/post_full_12771667271stWorld3rdWorld.jpg" /><br />	&nbsp;</p><p>	&nbsp;</p><h3>	With so many problems of its own, why does the First World think it can solve Third World&#39;s problems? A new competition asks if it shouldn&#39;t be the other way around.</h3><p>	<strong>There&rsquo;s something missing</strong> in the conversation around what&rsquo;s variously called &ldquo;social design&rdquo; or &ldquo;design for impact.&rdquo; Over drinks with socially engaged friends you might broach the subject, but few would dare articulate in public the uncomfortable aspect of this work, however well-intentioned: Why is the First World solving all of the Third World&rsquo;s problems?</p><p>	Carolina Vallejo, a Bogota-born designer, editor, and writer would be the one to bring it up. Wondering if the Third World didn&rsquo;t have something to teach the First, she launched <a href="http://designforthefirstworld.com/">Design for the First World</a> (or Dx1W), a competition created in response to what she perceived to be a ridiculous assignment in her design class: to create an object on &quot;social design.&quot; Vallejo was incredulous. &quot;Why would [anyone] assume that you can design something to solve a problem for the so-called Third World&mdash;a world you don&rsquo;t know&mdash;in a week?&rdquo;</p><p>	With the tagline, &ldquo;The Rest Saving the West,&rdquo; Design for the First World proclaims 2010 International Year of the First World in Need, and has defined four main areas for entrants to address: Food Production and Eating Disorders, Aging Population and Low Birthrate, Immigration and Integration to Society, and Sustainability and Over-consumption.</p><p>	Ouch. Clearly calling the kettle black, Vallejo wants to draw attention to the fact that we&rsquo;ve got a lot of problems to solve in our own backyard. Vallejo&rsquo;s undertaking, which doubles as her NYU thesis project, calls upon designers, artists, scientists, makers, and thinkers in developing countries to provide solutions for First World problems, and she&rsquo;s received entries from 14 countries so far.</p><p>	Too often public&mdash;and media&mdash;attention focuses on what Vallejo calls the &ldquo;Bono and Brangelina&rdquo; approach. &quot;The Red campaign and the One Laptop Per Child are on my top list of &lsquo;paternalistic let&rsquo;s produce unnecessary crap and throw it out there projects,&rsquo;&quot; she says. &quot;While I give the OLPC project props for understanding that things other than water and medicine are useful for communities in need, the whole project is nothing more than a generalized remedy that ignores particularities&hellip;who cares if there&#39;s no electricity! Lets give computers to the children! It makes me sick.&quot;</p><p>	Vallejo is a provocateur, but the tone taken on the Design for the First World website is challenging yet playful:</p><blockquote>	<p>		We live in a complex world, one full of inequities and wonderful things. Our fellows in the First World have been concerned for a while with us having the major share of the badness, so we thought, why don&rsquo;t we pay back? After all, their life isn&rsquo;t problem-free either. And that&rsquo;s where this competition starts.</p></blockquote><p>	Vallejo is obviously looking for a reaction (though she tells me the response has been &ldquo;surprisingly good, almost disappointingly so&rdquo;). The United States has a recession, Detroit, homelessness, BP&mdash;and isn&rsquo;t doing such a great job solving those problems. If it&#39;s having such difficulty on its own turf, why should we trust it to fix things elsewhere? Why, she&rsquo;s asking, is the tacit assumption that the Third World has nothing to offer?</p><p>	Vallejo isn&rsquo;t suggesting designers discontinue their efforts to bring clean water, electricity, and similar necessities to the developing world. Rather, she hopes to draw attention to&mdash;and dissolve&mdash;the dualistic, Us versus Them dynamic that persists in this kind of work.</p><p>	&ldquo;This is one planet and the multiplicity of voices should be working together to design a developed world, one that fits us all,&rdquo; she says. &ldquo;The present model of the First World is failing the Third World and we [the developing world] are following those steps without having much consideration on what are the mistakes already made and where are the new ones to make. It is not only that over-optimistic naive First World designers should stop thinking that just because they are from the First World they have the solution, it&rsquo;s that designers from the developing world should wake up and think that what happens in the other hemisphere is our problem as well and that everything has a direct impact on how our life is going to be.&rdquo;</p><p>	Vallejo isn&rsquo;t just picking on well-meaning proponents of design thinking. She&rsquo;s also pointing fingers at the developing world for seeming too ready to hand over their fate to others unfamiliar with their reality. It is our fault, she explains, &ldquo;for critiquing &#39;the system&#39; as if we were not part of it. And this is scalable to planetary magnitudes. It is time that we all take responsibility and agency and become present and aware, and open our hearts and minds.&rdquo;</p><p>	Her message to her fellow designers is a positive one. She just wants to do &ldquo;a little ass-kicking first.&rdquo;</p><p>	Design for the First World entries are due by July 1, 2010.</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" id="asset_143376" src="http://pre.cloudfront.goodinc.com/posts/post_full_12771667271stWorld3rdWorld.jpg" /><br />	&nbsp;</p><p>	&nbsp;</p><h3>	With so many problems of its own, why does the First World think it can solve Third World&#39;s problems? A new competition asks if it shouldn&#39;t be the other way around.</h3><p>	<strong>There&rsquo;s something missing</strong> in the conversation around what&rsquo;s variously called &ldquo;social design&rdquo; or &ldquo;design for impact.&rdquo; Over drinks with socially engaged friends you might broach the subject, but few would dare articulate in public the uncomfortable aspect of this work, however well-intentioned: Why is the First World solving all of the Third World&rsquo;s problems?</p><p>	Carolina Vallejo, a Bogota-born designer, editor, and writer would be the one to bring it up. Wondering if the Third World didn&rsquo;t have something to teach the First, she launched <a href="http://designforthefirstworld.com/">Design for the First World</a> (or Dx1W), a competition created in response to what she perceived to be a ridiculous assignment in her design class: to create an object on &quot;social design.&quot; Vallejo was incredulous. &quot;Why would [anyone] assume that you can design something to solve a problem for the so-called Third World&mdash;a world you don&rsquo;t know&mdash;in a week?&rdquo;</p><p>	With the tagline, &ldquo;The Rest Saving the West,&rdquo; Design for the First World proclaims 2010 International Year of the First World in Need, and has defined four main areas for entrants to address: Food Production and Eating Disorders, Aging Population and Low Birthrate, Immigration and Integration to Society, and Sustainability and Over-consumption.</p><p>	Ouch. Clearly calling the kettle black, Vallejo wants to draw attention to the fact that we&rsquo;ve got a lot of problems to solve in our own backyard. Vallejo&rsquo;s undertaking, which doubles as her NYU thesis project, calls upon designers, artists, scientists, makers, and thinkers in developing countries to provide solutions for First World problems, and she&rsquo;s received entries from 14 countries so far.</p><p>	Too often public&mdash;and media&mdash;attention focuses on what Vallejo calls the &ldquo;Bono and Brangelina&rdquo; approach. &quot;The Red campaign and the One Laptop Per Child are on my top list of &lsquo;paternalistic let&rsquo;s produce unnecessary crap and throw it out there projects,&rsquo;&quot; she says. &quot;While I give the OLPC project props for understanding that things other than water and medicine are useful for communities in need, the whole project is nothing more than a generalized remedy that ignores particularities&hellip;who cares if there&#39;s no electricity! Lets give computers to the children! It makes me sick.&quot;</p><p>	Vallejo is a provocateur, but the tone taken on the Design for the First World website is challenging yet playful:</p><blockquote>	<p>		We live in a complex world, one full of inequities and wonderful things. Our fellows in the First World have been concerned for a while with us having the major share of the badness, so we thought, why don&rsquo;t we pay back? After all, their life isn&rsquo;t problem-free either. And that&rsquo;s where this competition starts.</p></blockquote><p>	Vallejo is obviously looking for a reaction (though she tells me the response has been &ldquo;surprisingly good, almost disappointingly so&rdquo;). The United States has a recession, Detroit, homelessness, BP&mdash;and isn&rsquo;t doing such a great job solving those problems. If it&#39;s having such difficulty on its own turf, why should we trust it to fix things elsewhere? Why, she&rsquo;s asking, is the tacit assumption that the Third World has nothing to offer?</p><p>	Vallejo isn&rsquo;t suggesting designers discontinue their efforts to bring clean water, electricity, and similar necessities to the developing world. Rather, she hopes to draw attention to&mdash;and dissolve&mdash;the dualistic, Us versus Them dynamic that persists in this kind of work.</p><p>	&ldquo;This is one planet and the multiplicity of voices should be working together to design a developed world, one that fits us all,&rdquo; she says. &ldquo;The present model of the First World is failing the Third World and we [the developing world] are following those steps without having much consideration on what are the mistakes already made and where are the new ones to make. It is not only that over-optimistic naive First World designers should stop thinking that just because they are from the First World they have the solution, it&rsquo;s that designers from the developing world should wake up and think that what happens in the other hemisphere is our problem as well and that everything has a direct impact on how our life is going to be.&rdquo;</p><p>	Vallejo isn&rsquo;t just picking on well-meaning proponents of design thinking. She&rsquo;s also pointing fingers at the developing world for seeming too ready to hand over their fate to others unfamiliar with their reality. It is our fault, she explains, &ldquo;for critiquing &#39;the system&#39; as if we were not part of it. And this is scalable to planetary magnitudes. It is time that we all take responsibility and agency and become present and aware, and open our hearts and minds.&rdquo;</p><p>	Her message to her fellow designers is a positive one. She just wants to do &ldquo;a little ass-kicking first.&rdquo;</p><p>	Design for the First World entries are due by July 1, 2010.</p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Tue, 22 Jun 2010 07:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[How To: Build a Better Block]]></title>
	<link>http://www.good.is/post/how-to-build-a-better-block/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-to-build-a-better-block/</guid>
	<description><![CDATA[<p>	<img alt="null" id="asset_143262" src="http://pre.cloudfront.goodinc.com/posts/post_full_1277152241block.6710.jpeg" /><strong>Unhappy with what&#39;s going on</strong> in your neighborhood? If you&#39;re like most people, you might attend a meeting at your local Chamber of Commerce or similar organization and may soon realize that the loudest voices at these meetings tend to have the fewest new ideas. That was the experience of Jason Roberts, an IT consultant and bike advocate living in the historic Oak Cliff Community in Dallas, Texas. But rather than join the chorus of complainers, he took action.</p><p>	Working with a core team of about 10 people, Roberts co-founded <a href="http://www.gooakcliff.org/">Go Oak Cliff</a>, a nonprofit news, advocacy, and quality of life organization focused on supporting and inspiring the local community. The group&#39;s projects involve everything from&nbsp;<a href="http://artconspiracy.org/">staging art exhibit</a><a href="http://artconspiracy.org/">s</a> to restoring an old local swimming hole that had been closed for over 40 years. Go Oak Cliff&#39;s most recent effort is The Better Block Project&mdash;which would make <a href="http://en.wikipedia.org/wiki/The_Death_and_Life_of_Great_American_Cities">Jane Jacobs</a> proud. It brought music, art, food, and street life to the neighborhood.</p><p>	&quot;We&#39;d done <a href="http://www.parkingday.org/">PARK(ing) Day</a> and this was a glorified version of that,&quot; says Roberts. &quot;Now the city is allowing us to create other things. They&#39;re giving us free range. We learned that city staff has piles of work to do. They&#39;re understaffed, and the work they are having to do is fixing a stoplight or drain. If we come to them as citizens and say &#39;make a walkable community,&#39; they just scratch their heads. So if we create the work and present a plan they&#39;re particularly amenable because they want to succeed as well.&quot;</p><p>	&quot;It&#39;s easy to get hipsters out,&quot; continues Roberts. &quot;But how to get oldsters playing chess and kids playing in fountains? If you can make something appealing to 5-year-olds and 95-year-olds, you&#39;re going to be successful.&quot; On the heels of Go Oak Cliff&#39;s successful Build a Better Block weekend in April, Roberts offers 10 tips for organizing one in your neighborhood.</p><p>	<strong>1) Pick your spot.</strong> Look for a block of buildings that has a good pedestrian form, but lacks a complete street.</p><p>	<strong>2) Assemble a team.</strong> It should consist of grassroots community activists, artists, and DIYers. If possible, work with existing area nonprofit leaders or organizers (community gardens groups, local volunteer corps, etc.)</p><p>	<strong>3) Connect.</strong> Make your Better Block part of something larger like an art walk, <a href="http://en.wikipedia.org/wiki/Ciclov%C3%ADa">ciclovia</a>, fun run, etc.</p><p>	<strong>4) Use empty storefronts.</strong> Work with area property owners to gain access to vacant spaces for a weekend. We pitched the event as a giant &quot;art installation&quot; so the vacant spaces become de facto art galleries. Our property owners were excited to allow access because we were actively marketing their properties. And, immediately following our original better block, these vacant spaces were leased.</p><p>	<strong>5) Pop up!</strong> Develop and install temporary &quot;pop-up&quot; businesses to show the potential for what could be if the street had a more inviting presence. This might include a caf&eacute;, a kids&#39; art studio, a flower/gift market, or bookstore.</p><p>	<strong>6) Gussy it up.</strong> We worked with a local props warehouse to bring in planters to help divide the street, and temporary street lighting.</p><p>	<strong>7) Invite artists to perform</strong>. Music is a key component to having a dynamic street. Use a guitar amplifier and pump out tracks from an iPod, or invite DJs to spin.</p><p>	<strong>8) Give people a reason to stay.</strong> Provide plenty of seating, things to read, games to play, and food to eat.</p><p>	<strong>9) Get a permit.</strong> You&#39;ll probably need to close a portion of the street. We specifically asked for a permit to allow one lane of vehicle traffic so that residents could see that a &quot;complete street&quot; that allowed all modes of transit was a viable solution.</p><p>	<strong>10) Invite local VIPs.</strong> Include your Mayor, council members, and city staff, so they can see the possibilities for themselves. Be sure to track sales to show the increase in area business&mdash;potential for increased tax revenue is a city&#39;s largest motivator for change.</p><p>	<a href="http://www.flickr.com/photos/blhphotography/454193548/">Photo</a> (<a href="http://creativecommons.org/licenses/by/2.0/">cc</a>) by Flickr user <a href="http://www.flickr.com/photos/blhphotography/">blhphotography</a></p><p>	<span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>&nbsp;about the Refresh campaign, or&nbsp;</i></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>&nbsp;today</i></span></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="null" id="asset_143262" src="http://pre.cloudfront.goodinc.com/posts/post_full_1277152241block.6710.jpeg" /><strong>Unhappy with what&#39;s going on</strong> in your neighborhood? If you&#39;re like most people, you might attend a meeting at your local Chamber of Commerce or similar organization and may soon realize that the loudest voices at these meetings tend to have the fewest new ideas. That was the experience of Jason Roberts, an IT consultant and bike advocate living in the historic Oak Cliff Community in Dallas, Texas. But rather than join the chorus of complainers, he took action.</p><p>	Working with a core team of about 10 people, Roberts co-founded <a href="http://www.gooakcliff.org/">Go Oak Cliff</a>, a nonprofit news, advocacy, and quality of life organization focused on supporting and inspiring the local community. The group&#39;s projects involve everything from&nbsp;<a href="http://artconspiracy.org/">staging art exhibit</a><a href="http://artconspiracy.org/">s</a> to restoring an old local swimming hole that had been closed for over 40 years. Go Oak Cliff&#39;s most recent effort is The Better Block Project&mdash;which would make <a href="http://en.wikipedia.org/wiki/The_Death_and_Life_of_Great_American_Cities">Jane Jacobs</a> proud. It brought music, art, food, and street life to the neighborhood.</p><p>	&quot;We&#39;d done <a href="http://www.parkingday.org/">PARK(ing) Day</a> and this was a glorified version of that,&quot; says Roberts. &quot;Now the city is allowing us to create other things. They&#39;re giving us free range. We learned that city staff has piles of work to do. They&#39;re understaffed, and the work they are having to do is fixing a stoplight or drain. If we come to them as citizens and say &#39;make a walkable community,&#39; they just scratch their heads. So if we create the work and present a plan they&#39;re particularly amenable because they want to succeed as well.&quot;</p><p>	&quot;It&#39;s easy to get hipsters out,&quot; continues Roberts. &quot;But how to get oldsters playing chess and kids playing in fountains? If you can make something appealing to 5-year-olds and 95-year-olds, you&#39;re going to be successful.&quot; On the heels of Go Oak Cliff&#39;s successful Build a Better Block weekend in April, Roberts offers 10 tips for organizing one in your neighborhood.</p><p>	<strong>1) Pick your spot.</strong> Look for a block of buildings that has a good pedestrian form, but lacks a complete street.</p><p>	<strong>2) Assemble a team.</strong> It should consist of grassroots community activists, artists, and DIYers. If possible, work with existing area nonprofit leaders or organizers (community gardens groups, local volunteer corps, etc.)</p><p>	<strong>3) Connect.</strong> Make your Better Block part of something larger like an art walk, <a href="http://en.wikipedia.org/wiki/Ciclov%C3%ADa">ciclovia</a>, fun run, etc.</p><p>	<strong>4) Use empty storefronts.</strong> Work with area property owners to gain access to vacant spaces for a weekend. We pitched the event as a giant &quot;art installation&quot; so the vacant spaces become de facto art galleries. Our property owners were excited to allow access because we were actively marketing their properties. And, immediately following our original better block, these vacant spaces were leased.</p><p>	<strong>5) Pop up!</strong> Develop and install temporary &quot;pop-up&quot; businesses to show the potential for what could be if the street had a more inviting presence. This might include a caf&eacute;, a kids&#39; art studio, a flower/gift market, or bookstore.</p><p>	<strong>6) Gussy it up.</strong> We worked with a local props warehouse to bring in planters to help divide the street, and temporary street lighting.</p><p>	<strong>7) Invite artists to perform</strong>. Music is a key component to having a dynamic street. Use a guitar amplifier and pump out tracks from an iPod, or invite DJs to spin.</p><p>	<strong>8) Give people a reason to stay.</strong> Provide plenty of seating, things to read, games to play, and food to eat.</p><p>	<strong>9) Get a permit.</strong> You&#39;ll probably need to close a portion of the street. We specifically asked for a permit to allow one lane of vehicle traffic so that residents could see that a &quot;complete street&quot; that allowed all modes of transit was a viable solution.</p><p>	<strong>10) Invite local VIPs.</strong> Include your Mayor, council members, and city staff, so they can see the possibilities for themselves. Be sure to track sales to show the increase in area business&mdash;potential for increased tax revenue is a city&#39;s largest motivator for change.</p><p>	<a href="http://www.flickr.com/photos/blhphotography/454193548/">Photo</a> (<a href="http://creativecommons.org/licenses/by/2.0/">cc</a>) by Flickr user <a href="http://www.flickr.com/photos/blhphotography/">blhphotography</a></p><p>	<span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>&nbsp;about the Refresh campaign, or&nbsp;</i></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a></span><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Arial,sans-serif;"><i>&nbsp;today</i></span></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Tue, 22 Jun 2010 06:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Is That a Cornstalk on Your Roof?]]></title>
	<link>http://www.good.is/post/is-that-a-cornstalk-on-your-roof/</link>
	<guid isPermaLink="true">http://www.good.is/post/is-that-a-cornstalk-on-your-roof/</guid>
	<description><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_131577" src="http://pre.cloudfront.goodinc.com/posts/post_full_1274375344howtocorn.jpg" title="" /></p><div id="cke_pastebin">	<br />	<strong>Mike Yohay</strong>, the founder and CEO of <a href="http://www.cityscapefarms.com/">Cityscape Farms</a>, is on top of the world. Or rather, his business is. This fall, he&rsquo;ll begin realizing his dream of urban farming&mdash;on commercial rooftops. Cityscape Farms&rsquo; mission is simple: Instead of transporting food hundreds of miles, grow it where it is going to be eaten. Not only would this provide healthier, better tasting produce, it would help make cities cleaner and more self-sufficient. But cities are crowded, right? That&rsquo;s why Yohay is attempting to capitalize on the unused resource of urban roofs. It&rsquo;s a move that nets building owners a profit while benefiting the larger community. I spoke to Yohay, just after he was named one of the &quot;<a href="http://www.fastcompany.com/1572302/eat-onomics-the-ten-most-inspiring-people-in-sustainable-food?nav=inform-rl">Ten Most Inspiring People in Sustainable Food</a>&quot; by <em>Fast Company</em>, about how all this might work.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>GOOD:</strong> <em>So how did a Brooklyn kid get interested in rooftop farming?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MIKE YOHAY: </strong>Growing up in Brooklyn, rooftops were always one of my favorite places to hang out. I would hop from our building&rsquo;s rooftop to the next one over, all the way down to the end of the block. I&rsquo;d see container gardens with herbs and veggies, homing pigeons&mdash;really a whole ecosystem up there&mdash;all with the Statue of Liberty as the backdrop. Later recognizing what an underutilized resource rooftops are, I saw food production as a logical fit. Why cut down rain forests for farmland when you can grow food right here in the city, where the eaters are?</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> There&rsquo;s been a lot of press on vertical farming lately but it still seems either like something relegated to design studios or something straight out of science fiction. Demystify it for us.</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> It&rsquo;s largely a conceptual discourse here in the United States because we have the luxury of sticking to the status quo&mdash;for now. In other countries, where the cost of oil and availability of water are not hidden externalities, rooftop and urban farming are done out of necessity. Look at Israel, Singapore, Japan, and countless others; they&rsquo;ve been doing vertical farming and rooftop hydroponics for years. The innovation coming out of those countries is my inspiration. So I think folks in the United States need to put down the AutoCAD and start building!</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> Let&rsquo;s talk hydroponics. Does the absence of soil change the quality, taste of produce?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> Yes, the absence of soil can dramatically change the quality and taste of the produce, for the better. In a soilless system, you can adjust nutrients, pH, water quality, etc. on a much more refined scale than in field agriculture. And in a controlled environment greenhouse you can ensure a more consistent quality, since you are not subject to environmental fluctuations like drought and soil infertility.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Taste is largely a function of ripeness, and hydroponic produce is picked at its ripest. Most produce in this country is transported thousands of miles from farm to fork. So in order to ensure shelf life and transportability, that produce is picked long before it&rsquo;s ripe. It is later blasted with ethylene hormone to give it the appearance of ripeness&mdash;this is why tomatoes can often be red and tasteless. We created a cheeky film about this:</div><br /><p>	
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		</p><div id="cke_pastebin">	<br />	<strong>G: </strong><em>Since I started growing tomatoes in my yard, it&rsquo;s made supermarket ones inedible so I totally get that. So apart from the fact that it&rsquo;s using unused space, what are the benefits of rooftop cultivation?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> I get asked this question a lot, so I created a <a href="http://www.cityscapefarms.com/farmyourroof/">website</a> devoted to it. Addressing benefits to the building owner, rooftop farming monetizes a piece of property that typically earns them zero revenue. Plus it helps insulate their building and diverts solar radiation and rainfall. From a food economy perspective, localized farming of any type bolsters food security and creates jobs, not to mention providing the freshest food possible to a community. Ecologically speaking, it drastically reduces the carbon footprint associated with food production and helps make cities cleaner, greener places to live.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> What sorts of businesses are responding to your requests for rooftops? When will you become operational, and what are your plans for world domination?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> I&rsquo;ve gotten plenty of interest from residential and commercial landlords&mdash;even city governments. We&rsquo;re looking at launching our first location (in San Francisco) this fall. If world domination could mean the end of environmental destruction, hunger, and food deserts, sign me up!<br />	<br />	To learn about more cities planting from the rooftops, check out <a href="http://www.nytimes.com/2010/05/14/nyregion/14farm.html?scp=1&amp;sq=brooklyn%20grange&amp;st=cse">Brooklyn Grange</a>.<br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i>&nbsp;about the Refresh campaign, or&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><br />	&nbsp;</div>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_131577" src="http://pre.cloudfront.goodinc.com/posts/post_full_1274375344howtocorn.jpg" title="" /></p><div id="cke_pastebin">	<br />	<strong>Mike Yohay</strong>, the founder and CEO of <a href="http://www.cityscapefarms.com/">Cityscape Farms</a>, is on top of the world. Or rather, his business is. This fall, he&rsquo;ll begin realizing his dream of urban farming&mdash;on commercial rooftops. Cityscape Farms&rsquo; mission is simple: Instead of transporting food hundreds of miles, grow it where it is going to be eaten. Not only would this provide healthier, better tasting produce, it would help make cities cleaner and more self-sufficient. But cities are crowded, right? That&rsquo;s why Yohay is attempting to capitalize on the unused resource of urban roofs. It&rsquo;s a move that nets building owners a profit while benefiting the larger community. I spoke to Yohay, just after he was named one of the &quot;<a href="http://www.fastcompany.com/1572302/eat-onomics-the-ten-most-inspiring-people-in-sustainable-food?nav=inform-rl">Ten Most Inspiring People in Sustainable Food</a>&quot; by <em>Fast Company</em>, about how all this might work.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>GOOD:</strong> <em>So how did a Brooklyn kid get interested in rooftop farming?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MIKE YOHAY: </strong>Growing up in Brooklyn, rooftops were always one of my favorite places to hang out. I would hop from our building&rsquo;s rooftop to the next one over, all the way down to the end of the block. I&rsquo;d see container gardens with herbs and veggies, homing pigeons&mdash;really a whole ecosystem up there&mdash;all with the Statue of Liberty as the backdrop. Later recognizing what an underutilized resource rooftops are, I saw food production as a logical fit. Why cut down rain forests for farmland when you can grow food right here in the city, where the eaters are?</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> There&rsquo;s been a lot of press on vertical farming lately but it still seems either like something relegated to design studios or something straight out of science fiction. Demystify it for us.</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> It&rsquo;s largely a conceptual discourse here in the United States because we have the luxury of sticking to the status quo&mdash;for now. In other countries, where the cost of oil and availability of water are not hidden externalities, rooftop and urban farming are done out of necessity. Look at Israel, Singapore, Japan, and countless others; they&rsquo;ve been doing vertical farming and rooftop hydroponics for years. The innovation coming out of those countries is my inspiration. So I think folks in the United States need to put down the AutoCAD and start building!</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> Let&rsquo;s talk hydroponics. Does the absence of soil change the quality, taste of produce?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> Yes, the absence of soil can dramatically change the quality and taste of the produce, for the better. In a soilless system, you can adjust nutrients, pH, water quality, etc. on a much more refined scale than in field agriculture. And in a controlled environment greenhouse you can ensure a more consistent quality, since you are not subject to environmental fluctuations like drought and soil infertility.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Taste is largely a function of ripeness, and hydroponic produce is picked at its ripest. Most produce in this country is transported thousands of miles from farm to fork. So in order to ensure shelf life and transportability, that produce is picked long before it&rsquo;s ripe. It is later blasted with ethylene hormone to give it the appearance of ripeness&mdash;this is why tomatoes can often be red and tasteless. We created a cheeky film about this:</div><br /><p>	
			<object width="480" height="385">
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		</p><div id="cke_pastebin">	<br />	<strong>G: </strong><em>Since I started growing tomatoes in my yard, it&rsquo;s made supermarket ones inedible so I totally get that. So apart from the fact that it&rsquo;s using unused space, what are the benefits of rooftop cultivation?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> I get asked this question a lot, so I created a <a href="http://www.cityscapefarms.com/farmyourroof/">website</a> devoted to it. Addressing benefits to the building owner, rooftop farming monetizes a piece of property that typically earns them zero revenue. Plus it helps insulate their building and diverts solar radiation and rainfall. From a food economy perspective, localized farming of any type bolsters food security and creates jobs, not to mention providing the freshest food possible to a community. Ecologically speaking, it drastically reduces the carbon footprint associated with food production and helps make cities cleaner, greener places to live.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<em><strong>G:</strong> What sorts of businesses are responding to your requests for rooftops? When will you become operational, and what are your plans for world domination?</em></div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>MY:</strong> I&rsquo;ve gotten plenty of interest from residential and commercial landlords&mdash;even city governments. We&rsquo;re looking at launching our first location (in San Francisco) this fall. If world domination could mean the end of environmental destruction, hunger, and food deserts, sign me up!<br />	<br />	To learn about more cities planting from the rooftops, check out <a href="http://www.nytimes.com/2010/05/14/nyregion/14farm.html?scp=1&amp;sq=brooklyn%20grange&amp;st=cse">Brooklyn Grange</a>.<br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i>&nbsp;about the Refresh campaign, or&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><br />	&nbsp;</div>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Thu, 20 May 2010 13:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Changing Diapers, Changing the World]]></title>
	<link>http://www.good.is/post/changing-diapers-changing-the-world/</link>
	<guid isPermaLink="true">http://www.good.is/post/changing-diapers-changing-the-world/</guid>
	<description><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_130721" src="http://pre.cloudfront.goodinc.com/posts/post_full_1274208457diaper_002.png" title="" /></p><h3>	<br />	Here in the United States, we generate 18 billion pounds of dirty diaper waste per week, and each filthy diaper takes up to 500 years to biodegrate. Earth Baby offers a much-needed solution.</h3><p>	<strong>Design too often</strong> focuses on creating a need rather than responding to one. This isn&rsquo;t always bad&mdash;we never knew we needed iPhone apps, for example&mdash;but often, it is, as anyone gazing at <a href="http://www.skymall.com/shopping/detail.htm?pid=203103043">stovetop potato bakers</a>, <a href="http://www.skymall.com/shopping/detail.htm?pid=203070087">underwater cellphones</a>,<span style="text-decoration: underline;"> </span><a href="http://www.skymall.com/shopping/detail.htm?pid=102829225">and ultrasonic dog deterrents</a> on the pages of a Skymall catalog can attest.<br />	&nbsp;<br />	Aspiring designers hope for a life of creating solutions but often find themselves creating more stuff. Such was the case for Mark Siminoff, a former designer at a global design and innovation consultancy. Though the company talked a lot about sustainability, Siminoff and many of his colleagues had become increasingly disillusioned by how much of their work seemed destined for landfill. At the office, he found himself talking with a couple of friends about the ridiculous quantities of waste they were generating&mdash;which was definitely not what they&rsquo;d signed up for when they decided to become designers.<br />	&nbsp;<br />	The three friends had something else in common&mdash;all had recently welcomed new babies into their lives. I resisted calling this article, &ldquo;Three Men and Some Babies&rdquo; but this shared experience of fatherhood was really the turning point. As diapers became a fact of their daily existence, so too did debates on disposable versus cloth which quickly led, says Siminoff and his fellow designing dads, to an epiphany: &quot;This is a huge problem.&quot; Followed by, &quot;this is a tremendous market opportunity.&quot;<br />	&nbsp;<br />	The trio realized that designing a better diaper, says Siminoff, would be &ldquo;the coolest design project we could work on.&rdquo;<br />	&nbsp;<br />	The stats on diapers are devastating: The average child generates close to 10 pounds of dirty diapers per week. California alone uses 3 billion diapers each year; the United States 18 billion. All of that goes to landfill each year where each diaper will take between 300 to 500 years to decompose in landfill (and yes, this holds true for even those so called &quot;eco&quot; diapers).<br />	&nbsp;<br />	Armed with this information, the men set out to do as they were trained: Design a solution to a problem. They began by asking, as Siminoff explains, &ldquo;What&rsquo;s the least we can do from an impact standpoint and still have the greatest benefit?&rdquo;<br />	&nbsp;<br />	They explored existing alternatives to disposable diapers. &ldquo;The issue wasn&rsquo;t what to do for the three percent of people using cloth,&rdquo; says Siminoff, but for the disposable majority throwing away that staggering amount of diapers each year. They discovered that many of the things that we think are recyclable or compostable are not. That the cost and energy associated with cloth tend to diminish most of its environmental benefits over disposable. That conglomerates like Proctor and Gamble were putting little effort into research and design for disposable alternatives. That some people let their babies go diaper-free but that was not a reasonable pursuit for most. And so <a href="http://www.earth-baby.com">Earth Baby</a> was born.<br />	&nbsp;<br />	This wasn&rsquo;t about creating the iPod of diapers (as a designer friend of mine was once asked to do). The designer fathers just wanted to find the best solution to the problem. So rather than design a brand new diaper, they found a company, <a href="http://www.naty.com/us/Home/tabid/90/Default.aspx">Nature Baby Care</a>, founded by a corporate lawyer-turned-environmental-activist, that was already making compostable diapers in Sweden. Thorough research convinced them that this company&rsquo;s product&mdash;100-percent chlorine free, made from biodegradable materials (mostly of polyactic acid plastic made from non-genetically modified corn with absorbent material from forest certified wood pulp)&mdash;was environmentally responsible. But this was only half the battle. Earth Baby needed to find a way not only to make these diapers a convenient, affordable option for parents, but a way to guarantee that they wouldn&rsquo;t end up in the landfill like their disposable competition.<br />	&nbsp;<br />	Siminoff and his partners developed a service model so customers could not only get diapers delivered, but also get them picked up and composted&mdash;guaranteed. Each week Earth Baby delivery trucks bring diapers&mdash;as well as a small selection of other compostable (of course) baby products like wipes, bibs, nursing pants, and training pants&mdash;and then return to pick up the used product (which parents place in bio bags) and bring it to a composting facility where they turn into compost in as little as 14 weeks.<br />	&nbsp;<br />	The complexities of designing this model&mdash;How many delivery trucks? How large a service area? How many scheduled pick-ups and drop-offs?&mdash;was the biggest challenge. On the first day out it took five hours to deliver to 17 families; today, Earth Baby averages about 20 deliveries an hour.<br />	&nbsp;<br />	Just over a year after launch, Earth Baby now serves 686 customers in the Bay Area, and is adding approximately 50 to 60 new ones each month. Siminoff is unsure if major players like Proctor and Gamble or Kimberly Clark are working on their own version, but he&rsquo;d welcome the competition. He and his collaborators are for now just taking pride in what they&rsquo;ve accomplished this past year.<br />	&nbsp;<br />	&ldquo;After more than twelve years of designing consumer products (all of which were destined for landfill) and diapering my two children, I felt as if I had contributed more than my fair share of harm to the environment,&rdquo; says Siminoff. &ldquo;It&#39;s incredibly gratifying to know that all this diaper changing and awareness that EarthBaby has inspired is making a real and measurable change for our planet.&rdquo;</p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" border="0" class="imageFull" id="asset_130721" src="http://pre.cloudfront.goodinc.com/posts/post_full_1274208457diaper_002.png" title="" /></p><h3>	<br />	Here in the United States, we generate 18 billion pounds of dirty diaper waste per week, and each filthy diaper takes up to 500 years to biodegrate. Earth Baby offers a much-needed solution.</h3><p>	<strong>Design too often</strong> focuses on creating a need rather than responding to one. This isn&rsquo;t always bad&mdash;we never knew we needed iPhone apps, for example&mdash;but often, it is, as anyone gazing at <a href="http://www.skymall.com/shopping/detail.htm?pid=203103043">stovetop potato bakers</a>, <a href="http://www.skymall.com/shopping/detail.htm?pid=203070087">underwater cellphones</a>,<span style="text-decoration: underline;"> </span><a href="http://www.skymall.com/shopping/detail.htm?pid=102829225">and ultrasonic dog deterrents</a> on the pages of a Skymall catalog can attest.<br />	&nbsp;<br />	Aspiring designers hope for a life of creating solutions but often find themselves creating more stuff. Such was the case for Mark Siminoff, a former designer at a global design and innovation consultancy. Though the company talked a lot about sustainability, Siminoff and many of his colleagues had become increasingly disillusioned by how much of their work seemed destined for landfill. At the office, he found himself talking with a couple of friends about the ridiculous quantities of waste they were generating&mdash;which was definitely not what they&rsquo;d signed up for when they decided to become designers.<br />	&nbsp;<br />	The three friends had something else in common&mdash;all had recently welcomed new babies into their lives. I resisted calling this article, &ldquo;Three Men and Some Babies&rdquo; but this shared experience of fatherhood was really the turning point. As diapers became a fact of their daily existence, so too did debates on disposable versus cloth which quickly led, says Siminoff and his fellow designing dads, to an epiphany: &quot;This is a huge problem.&quot; Followed by, &quot;this is a tremendous market opportunity.&quot;<br />	&nbsp;<br />	The trio realized that designing a better diaper, says Siminoff, would be &ldquo;the coolest design project we could work on.&rdquo;<br />	&nbsp;<br />	The stats on diapers are devastating: The average child generates close to 10 pounds of dirty diapers per week. California alone uses 3 billion diapers each year; the United States 18 billion. All of that goes to landfill each year where each diaper will take between 300 to 500 years to decompose in landfill (and yes, this holds true for even those so called &quot;eco&quot; diapers).<br />	&nbsp;<br />	Armed with this information, the men set out to do as they were trained: Design a solution to a problem. They began by asking, as Siminoff explains, &ldquo;What&rsquo;s the least we can do from an impact standpoint and still have the greatest benefit?&rdquo;<br />	&nbsp;<br />	They explored existing alternatives to disposable diapers. &ldquo;The issue wasn&rsquo;t what to do for the three percent of people using cloth,&rdquo; says Siminoff, but for the disposable majority throwing away that staggering amount of diapers each year. They discovered that many of the things that we think are recyclable or compostable are not. That the cost and energy associated with cloth tend to diminish most of its environmental benefits over disposable. That conglomerates like Proctor and Gamble were putting little effort into research and design for disposable alternatives. That some people let their babies go diaper-free but that was not a reasonable pursuit for most. And so <a href="http://www.earth-baby.com">Earth Baby</a> was born.<br />	&nbsp;<br />	This wasn&rsquo;t about creating the iPod of diapers (as a designer friend of mine was once asked to do). The designer fathers just wanted to find the best solution to the problem. So rather than design a brand new diaper, they found a company, <a href="http://www.naty.com/us/Home/tabid/90/Default.aspx">Nature Baby Care</a>, founded by a corporate lawyer-turned-environmental-activist, that was already making compostable diapers in Sweden. Thorough research convinced them that this company&rsquo;s product&mdash;100-percent chlorine free, made from biodegradable materials (mostly of polyactic acid plastic made from non-genetically modified corn with absorbent material from forest certified wood pulp)&mdash;was environmentally responsible. But this was only half the battle. Earth Baby needed to find a way not only to make these diapers a convenient, affordable option for parents, but a way to guarantee that they wouldn&rsquo;t end up in the landfill like their disposable competition.<br />	&nbsp;<br />	Siminoff and his partners developed a service model so customers could not only get diapers delivered, but also get them picked up and composted&mdash;guaranteed. Each week Earth Baby delivery trucks bring diapers&mdash;as well as a small selection of other compostable (of course) baby products like wipes, bibs, nursing pants, and training pants&mdash;and then return to pick up the used product (which parents place in bio bags) and bring it to a composting facility where they turn into compost in as little as 14 weeks.<br />	&nbsp;<br />	The complexities of designing this model&mdash;How many delivery trucks? How large a service area? How many scheduled pick-ups and drop-offs?&mdash;was the biggest challenge. On the first day out it took five hours to deliver to 17 families; today, Earth Baby averages about 20 deliveries an hour.<br />	&nbsp;<br />	Just over a year after launch, Earth Baby now serves 686 customers in the Bay Area, and is adding approximately 50 to 60 new ones each month. Siminoff is unsure if major players like Proctor and Gamble or Kimberly Clark are working on their own version, but he&rsquo;d welcome the competition. He and his collaborators are for now just taking pride in what they&rsquo;ve accomplished this past year.<br />	&nbsp;<br />	&ldquo;After more than twelve years of designing consumer products (all of which were destined for landfill) and diapering my two children, I felt as if I had contributed more than my fair share of harm to the environment,&rdquo; says Siminoff. &ldquo;It&#39;s incredibly gratifying to know that all this diaper changing and awareness that EarthBaby has inspired is making a real and measurable change for our planet.&rdquo;</p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Tue, 18 May 2010 15:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[How to Start a Crop Mob]]></title>
	<link>http://www.good.is/post/how-to-start-a-crop-mob/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-to-start-a-crop-mob/</guid>
	<description><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_126375" src="http://pre.cloudfront.goodinc.com/posts/post_full_1273268190CropMob.42810.howto.jpg" title="" /><strong>There&rsquo;s a lot</strong> up for debate in the realm of agriculture these days, but there&rsquo;s one thing no one can dispute: Farming is hard, often lonely work. But something happened one fall night that is helping to make it just a little bit easier&mdash;and certainly less solitary.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	In the fall of 2008, a group of 11 young farmers living and working in North Carolina&rsquo;s Triangle Region got together to talk about issues facing young farmers&mdash;things like health care, wages, access to land. As they talked, one young farmer, Adah Frase, squirmed in her seat before deciding to speak up. &ldquo;I&rsquo;m tired of sitting in meetings just talking about things. It feels like a waste of my time. Why can&rsquo;t we go out and work while we meet rather than just sitting around a table?&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Frase believed you could build stronger relationships with people by working side by side rather than just sitting around a table talking. Her fellow farmers agreed. &ldquo;The idea emerged that we&rsquo;d come together to build community, help each other out, and share a meal,&rdquo; explains Rob Jones, one of the farmers in attendance that October night. &ldquo;We decided we&rsquo;d call it the <a href="http://cropmob.org/">Crop Mob</a>.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	That month, the farmers had organized their first mob with 19 people digging, sorting and boxing 1,600 pounds of sweet potatoes in less than three hours, an effort so successful that it became a monthly event. &ldquo;There has always been a spirit of cooperation in agriculture because it is a lot of work,&rdquo; says Jones. &ldquo;We&rsquo;ve just found a slightly different way to manifest it. It is a part of making sustainable agriculture personally sustainable for the farmers. Certainly, we are seeing a lot of young people that aren&rsquo;t interested in being &ldquo;the farmer&rdquo; on a farm. They want to work cooperatively and collectively with others as part of a community.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	As word began to spread of Crop Mob&rsquo;s efforts&mdash;and <em><a href="http://www.nytimes.com/2010/02/28/magazine/28food-t-000.html">The New York Times Magazine</a></em> sung its praises&mdash;other farmers have started their own regional versions of Crop Mob, as have aspiring farmers and what <a href="http://www.facebook.com/group.php?gid=329782632114">New York City&rsquo;s Crop Mob</a> refers to as the &ldquo;ag-curious.&rdquo; Volunteers might build a fence, clear a field, or harvest a crop, all based of course, on the needs of the farm being &ldquo;mobbed&rdquo; that month.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Interested in getting your hands dirty? Crop Mob suggests a few basic principles.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>1. Keep that wallet holstered. </strong>No money is exchanged.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>2. Scale it down.</strong> Work on small-scale, sustainable farms and gardens.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>3. Break some bread. </strong>A meal is shared, often provided by the host.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>4. Reciprocity.</strong> This is not a charity. We crop mob for crop mobbers.<br />	&nbsp;</div><div id="cke_pastebin">	Crob Mobs are popping up all over the United States. Crop Mob&rsquo;s website has an interactive Google map so you can find a nearby mob (you can also search for groups on Facebook). Or go to this <a href="http://cropmob.org/contact">link</a> to start your own.<br />	<br />	<em>Photo by Emily Millette</em><br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i>&nbsp;about the Refresh campaign, or&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><br />	&nbsp;</div>]]></description>
	<content:encoded><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_126375" src="http://pre.cloudfront.goodinc.com/posts/post_full_1273268190CropMob.42810.howto.jpg" title="" /><strong>There&rsquo;s a lot</strong> up for debate in the realm of agriculture these days, but there&rsquo;s one thing no one can dispute: Farming is hard, often lonely work. But something happened one fall night that is helping to make it just a little bit easier&mdash;and certainly less solitary.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	In the fall of 2008, a group of 11 young farmers living and working in North Carolina&rsquo;s Triangle Region got together to talk about issues facing young farmers&mdash;things like health care, wages, access to land. As they talked, one young farmer, Adah Frase, squirmed in her seat before deciding to speak up. &ldquo;I&rsquo;m tired of sitting in meetings just talking about things. It feels like a waste of my time. Why can&rsquo;t we go out and work while we meet rather than just sitting around a table?&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Frase believed you could build stronger relationships with people by working side by side rather than just sitting around a table talking. Her fellow farmers agreed. &ldquo;The idea emerged that we&rsquo;d come together to build community, help each other out, and share a meal,&rdquo; explains Rob Jones, one of the farmers in attendance that October night. &ldquo;We decided we&rsquo;d call it the <a href="http://cropmob.org/">Crop Mob</a>.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	That month, the farmers had organized their first mob with 19 people digging, sorting and boxing 1,600 pounds of sweet potatoes in less than three hours, an effort so successful that it became a monthly event. &ldquo;There has always been a spirit of cooperation in agriculture because it is a lot of work,&rdquo; says Jones. &ldquo;We&rsquo;ve just found a slightly different way to manifest it. It is a part of making sustainable agriculture personally sustainable for the farmers. Certainly, we are seeing a lot of young people that aren&rsquo;t interested in being &ldquo;the farmer&rdquo; on a farm. They want to work cooperatively and collectively with others as part of a community.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	As word began to spread of Crop Mob&rsquo;s efforts&mdash;and <em><a href="http://www.nytimes.com/2010/02/28/magazine/28food-t-000.html">The New York Times Magazine</a></em> sung its praises&mdash;other farmers have started their own regional versions of Crop Mob, as have aspiring farmers and what <a href="http://www.facebook.com/group.php?gid=329782632114">New York City&rsquo;s Crop Mob</a> refers to as the &ldquo;ag-curious.&rdquo; Volunteers might build a fence, clear a field, or harvest a crop, all based of course, on the needs of the farm being &ldquo;mobbed&rdquo; that month.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Interested in getting your hands dirty? Crop Mob suggests a few basic principles.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>1. Keep that wallet holstered. </strong>No money is exchanged.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>2. Scale it down.</strong> Work on small-scale, sustainable farms and gardens.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>3. Break some bread. </strong>A meal is shared, often provided by the host.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<strong>4. Reciprocity.</strong> This is not a charity. We crop mob for crop mobbers.<br />	&nbsp;</div><div id="cke_pastebin">	Crob Mobs are popping up all over the United States. Crop Mob&rsquo;s website has an interactive Google map so you can find a nearby mob (you can also search for groups on Facebook). Or go to this <a href="http://cropmob.org/contact">link</a> to start your own.<br />	<br />	<em>Photo by Emily Millette</em><br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i>&nbsp;about the Refresh campaign, or&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><br />	&nbsp;</div>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Fri, 7 May 2010 15:30:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Nine Green Home Projects You Can Do Today]]></title>
	<link>http://www.good.is/post/how-to-nine-green-home-projects-you-can-do-today/</link>
	<guid isPermaLink="true">http://www.good.is/post/how-to-nine-green-home-projects-you-can-do-today/</guid>
	<description><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_122204" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272484619clothesline.41610.howto.png" title="" />Between the economic meltdown and the push for green buildings, saving energy, water and money in your home is more popular than ever. Fortunately, greening your home doesn&rsquo;t have to be time consuming or expensive. We caught up with Eric Corey Freed, principal of Organic Architect, and author of the new book, <em><a href="http://store.taunton.com/onlinestore/item/greensense-for-the-home-freed-daum-071295.html">Green$ense for the Home</a></em>. Here&rsquo;s his list of nine simple things anyone&mdash;renters and homeowners alike&mdash;can do in their homes today.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>1. Change your light bulbs already!</b> How many environmentalists does it take to change a light bulb? There are several answers to this joke (none of them that funny), but the real answer is: &ldquo;all of them.&rdquo; In your home, lighting accounts for nearly 30 percent of all electricity use. By using compact fluorescent bulbs, you can cut lighting costs by 30 to 60 percent, while improving the quality of the light and reducing environmental impact at the same time.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>2. Convince your toilet to use less water.</b> More water is consumed per person in the United States than in any other country. More than a quarter of all of the water used inside the home is flushed down the toilet, which is, literally, a waste. The toilet is the single largest user of clean drinking water inside the home, and it is also the easiest place to conserve water. Before you run out and replace your existing toilets, there are simple and effective things you can do to trick your old toilet to use less water, from flush adapters to flusher adjustments and tank tricks. And when the time comes to replace your working toilets, make sure you buy a low-flow or dual-flush model.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>3. Use less water in the shower.</b> Showers add up to nearly 20 percent of all indoor water usage and are the largest users of hot water. By simply installing a low-flow showerhead, you can save up to 4,000 gallons of water annually, and for every gallon of hot water you save, that&rsquo;s gas or electricity you don&rsquo;t need to use to heat it. If your average shower is 10 minutes long, upgrading your old showerheads to a low-flow model will save 25 to 55 gallons of water for every shower you take, and potentially shave 30 percent off utility bills!</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>4. Keep vampires at bay.</b> In the average home, 75 percent of the electricity used to power home electronics&mdash;cable boxes, DVD players, video games, stereos&mdash;is consumed while the products are turned off. That&rsquo;s money that could stay in your pocket. If something is plugged into the wall&mdash;a TV, a cellphone charger, an appliance- even if it&rsquo;s not on, it draws electricity. We call this demand of energy &ldquo;phantom loads&rdquo; or, more appropriately, &ldquo;vampire loads,&rdquo; since they suck energy. While the amount of power used is relatively small, they can add up to more than 10 percent of your electricity bill.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	There are several simple ways to slay vampire loads: Unplug any appliance with a standby light. Get a power strip for appliances, and flip the switch off when not needed. Or, consider Smart Strips, which sense when power is being drawn and shut off automatically&mdash;as simple to install as a regular strip, and you don&rsquo;t need to worry about vampire loads ever again.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>5. Install a programmable thermostat.</b> A programmable thermostat operates only during the times you set. For example, a programmable thermostat could lower the heat at 10 p.m. every night, when you&rsquo;re bundled under the covers in bed. It could also be programmed to return the room to a more comfortable temperature 30 minutes before you wake up. The average household spends more than $2,000 a year on energy bills&mdash;nearly half of which goes to heating and cooling. &nbsp;You can save $150 a year just by properly setting a programmable thermostat. Once set correctly, a programmable thermostat can cut your heating and cooling bills by 20 percent to 30 percent annually.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>6. Put a coat on your hot water heater.</b> If your home is like most, hot water is produced in a hot water heater. This large tank usually sits in a garage, closet, or basement and slowly heats up a vat of water, and keeps it hot all day and night. Nearly 20 percent of all of the energy used in the home goes just to the water heater, making it the second-largest energy user in homes after heating and cooling. Insulating a water heater tank reduces the heat losses by 25 percent to 45 percent. This translates into as much as a 9 percent savings in total energy usage. &nbsp;If everyone in the U.S. insulated their hot water heaters, nearly 11 billion kilowatt-hours of that energy would be saved&mdash;enough to power 11.9 million homes in a year.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>7. Weatherize windows. </b>The largest source of energy loss in your home is your windows. If you add up the area of all of the cracks and leaks around the windows of your home, it would total about the size of an entire window. Installing new windows can solve much of this problem, but that can be a big job. Simply weatherizing&mdash;sealing the cracks and leaks around your windows and exterior doors&mdash;can have an immediate impact on your energy savings and can be completed in an afternoon.</div><div id="cke_pastebin">	<br />	Purchase only caulking with low or zero Volatile Organic Compounds (VOCs). Figure that six to eight tubes at a total cost of no more than $65 should be enough to seal a 3,000-square-foot house with 15 to 20 windows.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>8. Install a solar powered clothes dryer: a clothesline.</b> Today, 80 percent of households have a washer and dryer, but this convenience comes at a price. Electric clothes dryers eat up 10 percent of a home&rsquo;s energy. Each load of laundry gives off around 5.6 pounds of carbon dioxide per load. That adds up to more than 2,000 pounds of CO2 a year just from drying clothes. A solar-powered clothes dryer is a smart and highly energy efficient way to dry your clothes. Also known as a &ldquo;clothesline,&rdquo; this idea has been around for centuries and provides an affordable, easy alternative to the high cost of clothes-drying convenience.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>9. Compost and recycle.</b> The average American produces 4.6 pounds of trash a day, which totals up to 251.3 million tons a year. Landfills pollute our water, take up enormous amounts of space, and (surprise) no one wants to live near them. Most people don&rsquo;t realize the biggest problem with landfills is the emissions they generate, namely methane and carbon dioxide gas, which contribute to global warming. By composting and recycling, we can reduce the trash in landfills and do long-lasting good for our environment.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Recycling and composting require nothing except the desire to do it. Contact your local trash pickup company and request a free recycling bin (you may also be able to get a free compost bin). While not every town recycles, many do and will have specific rules for how to separate the items.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Each of these steps will pay for themselves in less than a year. Plus you&rsquo;ll rest easy knowing you are doing your part for our environment.<br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i> about the Refresh campaign, or </i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><em><a href="http://www.flickr.com/photos/grantmac/3130152571/"><br />	<br />	Photo</a> (<a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>) by Flickr user <a href="http://www.flickr.com/photos/grantmac/">Grant MacDonald</a></em><br />	&nbsp;</div>]]></description>
	<content:encoded><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_122204" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272484619clothesline.41610.howto.png" title="" />Between the economic meltdown and the push for green buildings, saving energy, water and money in your home is more popular than ever. Fortunately, greening your home doesn&rsquo;t have to be time consuming or expensive. We caught up with Eric Corey Freed, principal of Organic Architect, and author of the new book, <em><a href="http://store.taunton.com/onlinestore/item/greensense-for-the-home-freed-daum-071295.html">Green$ense for the Home</a></em>. Here&rsquo;s his list of nine simple things anyone&mdash;renters and homeowners alike&mdash;can do in their homes today.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>1. Change your light bulbs already!</b> How many environmentalists does it take to change a light bulb? There are several answers to this joke (none of them that funny), but the real answer is: &ldquo;all of them.&rdquo; In your home, lighting accounts for nearly 30 percent of all electricity use. By using compact fluorescent bulbs, you can cut lighting costs by 30 to 60 percent, while improving the quality of the light and reducing environmental impact at the same time.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>2. Convince your toilet to use less water.</b> More water is consumed per person in the United States than in any other country. More than a quarter of all of the water used inside the home is flushed down the toilet, which is, literally, a waste. The toilet is the single largest user of clean drinking water inside the home, and it is also the easiest place to conserve water. Before you run out and replace your existing toilets, there are simple and effective things you can do to trick your old toilet to use less water, from flush adapters to flusher adjustments and tank tricks. And when the time comes to replace your working toilets, make sure you buy a low-flow or dual-flush model.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>3. Use less water in the shower.</b> Showers add up to nearly 20 percent of all indoor water usage and are the largest users of hot water. By simply installing a low-flow showerhead, you can save up to 4,000 gallons of water annually, and for every gallon of hot water you save, that&rsquo;s gas or electricity you don&rsquo;t need to use to heat it. If your average shower is 10 minutes long, upgrading your old showerheads to a low-flow model will save 25 to 55 gallons of water for every shower you take, and potentially shave 30 percent off utility bills!</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>4. Keep vampires at bay.</b> In the average home, 75 percent of the electricity used to power home electronics&mdash;cable boxes, DVD players, video games, stereos&mdash;is consumed while the products are turned off. That&rsquo;s money that could stay in your pocket. If something is plugged into the wall&mdash;a TV, a cellphone charger, an appliance- even if it&rsquo;s not on, it draws electricity. We call this demand of energy &ldquo;phantom loads&rdquo; or, more appropriately, &ldquo;vampire loads,&rdquo; since they suck energy. While the amount of power used is relatively small, they can add up to more than 10 percent of your electricity bill.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	There are several simple ways to slay vampire loads: Unplug any appliance with a standby light. Get a power strip for appliances, and flip the switch off when not needed. Or, consider Smart Strips, which sense when power is being drawn and shut off automatically&mdash;as simple to install as a regular strip, and you don&rsquo;t need to worry about vampire loads ever again.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>5. Install a programmable thermostat.</b> A programmable thermostat operates only during the times you set. For example, a programmable thermostat could lower the heat at 10 p.m. every night, when you&rsquo;re bundled under the covers in bed. It could also be programmed to return the room to a more comfortable temperature 30 minutes before you wake up. The average household spends more than $2,000 a year on energy bills&mdash;nearly half of which goes to heating and cooling. &nbsp;You can save $150 a year just by properly setting a programmable thermostat. Once set correctly, a programmable thermostat can cut your heating and cooling bills by 20 percent to 30 percent annually.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>6. Put a coat on your hot water heater.</b> If your home is like most, hot water is produced in a hot water heater. This large tank usually sits in a garage, closet, or basement and slowly heats up a vat of water, and keeps it hot all day and night. Nearly 20 percent of all of the energy used in the home goes just to the water heater, making it the second-largest energy user in homes after heating and cooling. Insulating a water heater tank reduces the heat losses by 25 percent to 45 percent. This translates into as much as a 9 percent savings in total energy usage. &nbsp;If everyone in the U.S. insulated their hot water heaters, nearly 11 billion kilowatt-hours of that energy would be saved&mdash;enough to power 11.9 million homes in a year.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>7. Weatherize windows. </b>The largest source of energy loss in your home is your windows. If you add up the area of all of the cracks and leaks around the windows of your home, it would total about the size of an entire window. Installing new windows can solve much of this problem, but that can be a big job. Simply weatherizing&mdash;sealing the cracks and leaks around your windows and exterior doors&mdash;can have an immediate impact on your energy savings and can be completed in an afternoon.</div><div id="cke_pastebin">	<br />	Purchase only caulking with low or zero Volatile Organic Compounds (VOCs). Figure that six to eight tubes at a total cost of no more than $65 should be enough to seal a 3,000-square-foot house with 15 to 20 windows.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>8. Install a solar powered clothes dryer: a clothesline.</b> Today, 80 percent of households have a washer and dryer, but this convenience comes at a price. Electric clothes dryers eat up 10 percent of a home&rsquo;s energy. Each load of laundry gives off around 5.6 pounds of carbon dioxide per load. That adds up to more than 2,000 pounds of CO2 a year just from drying clothes. A solar-powered clothes dryer is a smart and highly energy efficient way to dry your clothes. Also known as a &ldquo;clothesline,&rdquo; this idea has been around for centuries and provides an affordable, easy alternative to the high cost of clothes-drying convenience.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<b>9. Compost and recycle.</b> The average American produces 4.6 pounds of trash a day, which totals up to 251.3 million tons a year. Landfills pollute our water, take up enormous amounts of space, and (surprise) no one wants to live near them. Most people don&rsquo;t realize the biggest problem with landfills is the emissions they generate, namely methane and carbon dioxide gas, which contribute to global warming. By composting and recycling, we can reduce the trash in landfills and do long-lasting good for our environment.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Recycling and composting require nothing except the desire to do it. Contact your local trash pickup company and request a free recycling bin (you may also be able to get a free compost bin). While not every town recycles, many do and will have specific rules for how to separate the items.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Each of these steps will pay for themselves in less than a year. Plus you&rsquo;ll rest easy knowing you are doing your part for our environment.<br />	<br />	<i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more</i></a><i> about the Refresh campaign, or </i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i><em><a href="http://www.flickr.com/photos/grantmac/3130152571/"><br />	<br />	Photo</a> (<a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>) by Flickr user <a href="http://www.flickr.com/photos/grantmac/">Grant MacDonald</a></em><br />	&nbsp;</div>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Thu, 29 Apr 2010 05:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[LOOK: Shopping Cart Becomes Housing Start]]></title>
	<link>http://www.good.is/post/look-shopping-cart-becomes-housing-start/</link>
	<guid isPermaLink="true">http://www.good.is/post/look-shopping-cart-becomes-housing-start/</guid>
	<description><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_122177" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272483957Stern_EDARSmall.42010.badged.jpg" title="" />Los Angeles has the largest homeless population in the country. In a city where people spend so much time in their cars, it&rsquo;s a population that many tend to ignore. But not Peter Samuelson. About five years ago, on a typical weekend bike ride, Samuelson began to notice an increase in the number of people living on the streets. After counting 62 homeless individuals on his route from West L.A. to the beach, he decided he had to do something&hellip;Soon after, his unique homeless shelter concept emerged.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Though Samuelson had previously founded three children&rsquo;s aid nonprofits, he was a media executive not a designer or engineer. He felt he had a good idea for a new form of shelter&mdash;he just needed a way to realize it. He started talking directly to the homeless and asking them what they needed. These conversations led him to envision a cart that could unfold into a bed, and after discovering that many of the people with whom he spoke survived on money earned by recycling, he wanted to make sure the cart facilitated that. Privacy&mdash;another important issue&mdash;meant the cart had to have a means to be secured.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<img alt="" border="0" class="imageHalf" id="asset_122190" src="http://pre.cloudfront.goodinc.com/posts/post_half_1272484050Copy-of-URM-mom-and-baby.42010.jpg" title="" />To help transform these ideas into reality, he contacted the Arts Center College of Design in Pasadena, through which he met designers Eric Lindeman and Jason Zasa. The trio finessed their shelter design and took their drawing to Precision Wire, a shopping cart manufacturer in the City of Commerce. After several prototypes, a beta version of EDAR (Everyone Deserves a Roof), a four-wheeled mobile unit based on a shopping cart, was born.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Today, some 170 EDARs are in use with an additional 50 to be distributed next month. Samuelson&rsquo;s non-profit group partners with philanthropic, governmental, and homeless advocacy organizations to distribute the units. Most are sheltering homeless in the Greater Los Angeles area; other units are being tested in Phoenix, Arizona, Camden, New Jersey and Denver Colorado. EDAR is exploring expansion opportunities in various other communities such as Austin, San Francisco and New York.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Some might suggest that providing such durable shelters only serves to encourage homelessness. &ldquo;Yes, they are more comfortable in an EDAR unit, but I don&rsquo;t think that is giving them an incentive to remain homeless,&rdquo; EDAR&rsquo;s Executive Director Julie Yurth Himot responds. &ldquo;In fact, we had one woman recently who had an EDAR and was labeled &lsquo;chronically homeless.&rsquo; After three weeks, she said that the EDAR reminded her of what it was like to sleep in a real bed and that she wanted to get out of the EDAR and into transitional housing ASAP. She kicked her drug habit and is currently in a transitional housing program.&rdquo;<br />	<br />	
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		</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Not all EDAR stories are equally rosy, but the fact remains, as Himot explains, &ldquo;there are just too many people homeless right now. This recession has brought an enormous amount of people into shelters. These families have never been homeless and it doesn&rsquo;t seem to be stopping.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Samuelson saw a problem and wanted to help solve it. With over 3 million people, half of them children, experiencing homelessness each year, he couldn&rsquo;t stand by and do nothing. Not finding the right solution, he created one on his own.<br />	<br />	<i><i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more&nbsp;</i></a><i>about the Refresh campaign, or to&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i></i><br />	&nbsp;</div><p>	<a href="http://www.good.is/series/the-design-of-everyday-life"><br />	</a></p>]]></description>
	<content:encoded><![CDATA[<div id="cke_pastebin">	<img alt="" border="0" class="imageFull" id="asset_122177" src="http://pre.cloudfront.goodinc.com/posts/post_full_1272483957Stern_EDARSmall.42010.badged.jpg" title="" />Los Angeles has the largest homeless population in the country. In a city where people spend so much time in their cars, it&rsquo;s a population that many tend to ignore. But not Peter Samuelson. About five years ago, on a typical weekend bike ride, Samuelson began to notice an increase in the number of people living on the streets. After counting 62 homeless individuals on his route from West L.A. to the beach, he decided he had to do something&hellip;Soon after, his unique homeless shelter concept emerged.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Though Samuelson had previously founded three children&rsquo;s aid nonprofits, he was a media executive not a designer or engineer. He felt he had a good idea for a new form of shelter&mdash;he just needed a way to realize it. He started talking directly to the homeless and asking them what they needed. These conversations led him to envision a cart that could unfold into a bed, and after discovering that many of the people with whom he spoke survived on money earned by recycling, he wanted to make sure the cart facilitated that. Privacy&mdash;another important issue&mdash;meant the cart had to have a means to be secured.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	<img alt="" border="0" class="imageHalf" id="asset_122190" src="http://pre.cloudfront.goodinc.com/posts/post_half_1272484050Copy-of-URM-mom-and-baby.42010.jpg" title="" />To help transform these ideas into reality, he contacted the Arts Center College of Design in Pasadena, through which he met designers Eric Lindeman and Jason Zasa. The trio finessed their shelter design and took their drawing to Precision Wire, a shopping cart manufacturer in the City of Commerce. After several prototypes, a beta version of EDAR (Everyone Deserves a Roof), a four-wheeled mobile unit based on a shopping cart, was born.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Today, some 170 EDARs are in use with an additional 50 to be distributed next month. Samuelson&rsquo;s non-profit group partners with philanthropic, governmental, and homeless advocacy organizations to distribute the units. Most are sheltering homeless in the Greater Los Angeles area; other units are being tested in Phoenix, Arizona, Camden, New Jersey and Denver Colorado. EDAR is exploring expansion opportunities in various other communities such as Austin, San Francisco and New York.</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Some might suggest that providing such durable shelters only serves to encourage homelessness. &ldquo;Yes, they are more comfortable in an EDAR unit, but I don&rsquo;t think that is giving them an incentive to remain homeless,&rdquo; EDAR&rsquo;s Executive Director Julie Yurth Himot responds. &ldquo;In fact, we had one woman recently who had an EDAR and was labeled &lsquo;chronically homeless.&rsquo; After three weeks, she said that the EDAR reminded her of what it was like to sleep in a real bed and that she wanted to get out of the EDAR and into transitional housing ASAP. She kicked her drug habit and is currently in a transitional housing program.&rdquo;<br />	<br />	
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		</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Not all EDAR stories are equally rosy, but the fact remains, as Himot explains, &ldquo;there are just too many people homeless right now. This recession has brought an enormous amount of people into shelters. These families have never been homeless and it doesn&rsquo;t seem to be stopping.&rdquo;</div><div id="cke_pastebin">	&nbsp;</div><div id="cke_pastebin">	Samuelson saw a problem and wanted to help solve it. With over 3 million people, half of them children, experiencing homelessness each year, he couldn&rsquo;t stand by and do nothing. Not finding the right solution, he created one on his own.<br />	<br />	<i><i>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas.&nbsp;</i><a href="http://www.refresheverything.com/how-it-works" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>Find out more&nbsp;</i></a><i>about the Refresh campaign, or to&nbsp;</i><a href="http://www.refresheverything.com/myidea/idea" style="cursor: pointer; color: rgb(0, 0, 0); text-decoration: underline;" target="_blank"><i>submit your own idea</i></a><i>&nbsp;today.</i></i><br />	&nbsp;</div><p>	<a href="http://www.good.is/series/the-design-of-everyday-life"><br />	</a></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Wed, 28 Apr 2010 15:00:00 PDT</pubDate>
</item>
<item>
	<title><![CDATA[Farming the Front Lawn]]></title>
	<link>http://www.good.is/post/q-a-farming-the-front-lawn/</link>
	<guid isPermaLink="true">http://www.good.is/post/q-a-farming-the-front-lawn/</guid>
	<description><![CDATA[<p>	<img alt="edible-estates02-cover.3210.badged_alt" class="alignnone size-full wp-image-36836" height="275" src="http://user.cloudfront.goodinc.com/community/aliciacapetillo/edible-estates02-cover.3210.badged_alt.png" title="edible-estates02-cover.3210.badged_alt" width="275" /><strong>Spending an extended period</strong> of time around dirt, explains artist/activist/architect Fritz Haeg, is a deviant act. &ldquo;In our society we are not called citizens anymore, we are called consumers,&rdquo; he says. &ldquo;Our role, our job is to buy. Not only do we not need to have our hands in the dirt, it goes against this duty to buy, and not produce. We are subverting a passive role by getting our hands back in the dirt.&rdquo;<br />	<br />	It&rsquo;s just that sort of activity that Haeg encouraged in his <a href="http://www.fritzhaeg.com/garden/initiatives/edibleestates/main.html" target="_blank">2008 book</a>, &ldquo;Edible Estates: Attack on the Front Lawn,&rdquo; in which he urged people to rip out their grass and grow food instead. Since then, the interest in urban farming and community gardens has skyrocketed&ndash; so much that Haeg decided a new edition of Edible Estates was in order. &ldquo;Today, the lawn represents what we want to escape.&rdquo; says Haeg. &ldquo;And the garden represents what we want to return to&hellip;<br />	<br />	<strong>So Fritz, what do you have against lawns anyway?</strong><br />	<br />	It is the front lawn in particular that I would like to reconsider. It wastes resources, pollutes, isolates us from our&nbsp;communities&nbsp;and we rarely ever set foot in it!&nbsp;The project wouldn&rsquo;t have developed the way it had if I hadn&rsquo;t lived in L.A. <a href="http://www.latimes.com/news/local/la-me-bad-lawn2-2010mar02,0,3613612.story" target="_blank">where lawns are crazy</a>, they just make no sense in that climate. The lawn really is the most visible,&nbsp;wasteful,&nbsp;unused space. As we spread out further, I think it makes sense to reconsider the land we have already claimed, and ask if it can be put to better use.<br />	<br />	There is nothing remotely new about what I am doing. It&rsquo;s really one of the most primitive and basic human occupations there is. The fact that it is a &ldquo;story&rdquo; worth reporting on says a lot about how far we have come&hellip;.and who we are today.<br />	<br />	<strong>How did the Edible Estates project originate?</strong><br />	<br />	I wanted to really think about how we&rsquo;re living as Americans. Because I started out with that impulse I began with a common American space, the front lawn. It cuts across all economic, religious, and political boundaries. I decided to do something in the geographic center of the United States, which is in Salina, Kansas. A curator at the Salina Art&nbsp;Center&nbsp;there was doing a show on food so I proposed an edible front yard project.<br />	<br />	<strong>You&rsquo;re coming out with a new edition of &ldquo;Edible Estates&rdquo; just two years after its first publication. What&rsquo;s changed since the first edition?</strong><br />	<br />	The mainstream dialog [about growing food] is something I didn&rsquo;t anticipate at all. It&rsquo;s amazing how quickly it&rsquo;s become such a central topic. When my aunt in Omaha is aware of this stuff, I know it&rsquo;s taken off. And these issues are not easily placed on a political spectrum. It&rsquo;s not all lefties: whenever I do a new garden it&rsquo;s always the local Fox affiliate that shows up with their cameras.<br />	<br />	There&rsquo;s also been a radical shift in the architectural community. Students are intensely interested in landscape&ndash; which was not the case when I was in architecture school. Really, students are wild about anything that&rsquo;s questioning everything: You gave us lawns? We&rsquo;re going to dig them up!<br />	<br />	<strong>And there&rsquo;s a new essay from Growing Power&rsquo;s </strong><a href="http://growingpower.org/" target="_blank"><strong>Will Allen</strong></a><strong>?</strong><br />	<br />	Will Allen hadn&rsquo;t really put anything in writing before so his essay in the book serves as a sort of manifesto. It broadens the conversation beyond simple issues of pleasure and aesthetics. It comes down to real food security issues that are much more urgent.<br />	<br />	<strong>Are you growing food at your house?</strong><br />	<br />	Yes, but I&rsquo;m not there to enjoy it [as I&rsquo;m] traveling&nbsp;for these sorts of projects. The irony is that as I do more gardens for other people in different cities, I have less time for my own.<br />	<br />	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><em><a href="http://www.refresheverything.com/how-it-works" target="_blank">Find out more</a>&nbsp;</em><em>about the Refresh campaign, or </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><a href="http://www.good.is/series/the-design-of-everyday-life"><br />	<br />	</a></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="edible-estates02-cover.3210.badged_alt" class="alignnone size-full wp-image-36836" height="275" src="http://user.cloudfront.goodinc.com/community/aliciacapetillo/edible-estates02-cover.3210.badged_alt.png" title="edible-estates02-cover.3210.badged_alt" width="275" /><strong>Spending an extended period</strong> of time around dirt, explains artist/activist/architect Fritz Haeg, is a deviant act. &ldquo;In our society we are not called citizens anymore, we are called consumers,&rdquo; he says. &ldquo;Our role, our job is to buy. Not only do we not need to have our hands in the dirt, it goes against this duty to buy, and not produce. We are subverting a passive role by getting our hands back in the dirt.&rdquo;<br />	<br />	It&rsquo;s just that sort of activity that Haeg encouraged in his <a href="http://www.fritzhaeg.com/garden/initiatives/edibleestates/main.html" target="_blank">2008 book</a>, &ldquo;Edible Estates: Attack on the Front Lawn,&rdquo; in which he urged people to rip out their grass and grow food instead. Since then, the interest in urban farming and community gardens has skyrocketed&ndash; so much that Haeg decided a new edition of Edible Estates was in order. &ldquo;Today, the lawn represents what we want to escape.&rdquo; says Haeg. &ldquo;And the garden represents what we want to return to&hellip;<br />	<br />	<strong>So Fritz, what do you have against lawns anyway?</strong><br />	<br />	It is the front lawn in particular that I would like to reconsider. It wastes resources, pollutes, isolates us from our&nbsp;communities&nbsp;and we rarely ever set foot in it!&nbsp;The project wouldn&rsquo;t have developed the way it had if I hadn&rsquo;t lived in L.A. <a href="http://www.latimes.com/news/local/la-me-bad-lawn2-2010mar02,0,3613612.story" target="_blank">where lawns are crazy</a>, they just make no sense in that climate. The lawn really is the most visible,&nbsp;wasteful,&nbsp;unused space. As we spread out further, I think it makes sense to reconsider the land we have already claimed, and ask if it can be put to better use.<br />	<br />	There is nothing remotely new about what I am doing. It&rsquo;s really one of the most primitive and basic human occupations there is. The fact that it is a &ldquo;story&rdquo; worth reporting on says a lot about how far we have come&hellip;.and who we are today.<br />	<br />	<strong>How did the Edible Estates project originate?</strong><br />	<br />	I wanted to really think about how we&rsquo;re living as Americans. Because I started out with that impulse I began with a common American space, the front lawn. It cuts across all economic, religious, and political boundaries. I decided to do something in the geographic center of the United States, which is in Salina, Kansas. A curator at the Salina Art&nbsp;Center&nbsp;there was doing a show on food so I proposed an edible front yard project.<br />	<br />	<strong>You&rsquo;re coming out with a new edition of &ldquo;Edible Estates&rdquo; just two years after its first publication. What&rsquo;s changed since the first edition?</strong><br />	<br />	The mainstream dialog [about growing food] is something I didn&rsquo;t anticipate at all. It&rsquo;s amazing how quickly it&rsquo;s become such a central topic. When my aunt in Omaha is aware of this stuff, I know it&rsquo;s taken off. And these issues are not easily placed on a political spectrum. It&rsquo;s not all lefties: whenever I do a new garden it&rsquo;s always the local Fox affiliate that shows up with their cameras.<br />	<br />	There&rsquo;s also been a radical shift in the architectural community. Students are intensely interested in landscape&ndash; which was not the case when I was in architecture school. Really, students are wild about anything that&rsquo;s questioning everything: You gave us lawns? We&rsquo;re going to dig them up!<br />	<br />	<strong>And there&rsquo;s a new essay from Growing Power&rsquo;s </strong><a href="http://growingpower.org/" target="_blank"><strong>Will Allen</strong></a><strong>?</strong><br />	<br />	Will Allen hadn&rsquo;t really put anything in writing before so his essay in the book serves as a sort of manifesto. It broadens the conversation beyond simple issues of pleasure and aesthetics. It comes down to real food security issues that are much more urgent.<br />	<br />	<strong>Are you growing food at your house?</strong><br />	<br />	Yes, but I&rsquo;m not there to enjoy it [as I&rsquo;m] traveling&nbsp;for these sorts of projects. The irony is that as I do more gardens for other people in different cities, I have less time for my own.<br />	<br />	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><em><a href="http://www.refresheverything.com/how-it-works" target="_blank">Find out more</a>&nbsp;</em><em>about the Refresh campaign, or </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><a href="http://www.good.is/series/the-design-of-everyday-life"><br />	<br />	</a></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Wed, 3 Mar 2010 09:00:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Growing Power]]></title>
	<link>http://www.good.is/post/growing-power/</link>
	<guid isPermaLink="true">http://www.good.is/post/growing-power/</guid>
	<description><![CDATA[<img class="alignnone size-full wp-image-33699" title="growing.21010" src="http://user.cloudfront.goodinc.com/community/aliciacapetillo/growing.21010.jpg" alt="growing.21010" width="578" height="386" />Everybody seems to be talking about urban farming these days, from Michelle Obama to my kale-growing neighbors to New Urbanist developer Andres Duany, who recently proclaimed, "Agriculture is the new golf."<br />
<br />
These conversations rarely go very far before someone mentions <a href="http://growingpower.org/" target="_blank">Growing Power</a>. Because, despite all the buzz about agriculture in the city, few have truly succeeded in making urban farming work at scale. But Growing Power has-and then some.<span id="more-3076"> </span><br />
<br />
Led by the dynamic Will Allen, a former professional basketball player, Growing Power first laid down roots (pun entirely intended) in Milwaukee, Wisconsin in 1995. Think Milwaukee and your brain might veer more towards beer more than broccoli, but for the last fifteen years Growing Power has overseen an expanding network of working farms around the city that are producing and distributing tons of food each year. And what started in Milwaukee has since expanded to other sites in Wisconsin and Illinois, with Growing Power-affiliated farms in both rural and urban settings. The organization's success in providing equal access to healthy, high-quality, safe and affordable food offers a terrific model for thousands of aspiring urban farms across the country. And Allen, who once worked in corporate marketing for Procter &amp; Gamble, has been such a pioneer in urban agriculture that he was awarded a <a href="http://www.macfound.org/site/c.lkLXJ8MQKrH/b.4537249/" target="_blank">MacArthur Foundation "Genius" grant</a> in 2009.<br />
<br />
Allen's philosophy is simple: food should be grown where the people are. In the context of modern agriculture-with its enormous supply chains and industrial-sized farms located thousands of miles from market-that's a fairly heretical notion, but it supports a growing trend: the development of regional, sustainable food sheds. In tackling the larger, systemic issues of food production in this country, Growing Power isn't just growing food–it's working to solve a maze of interconnected issues, and enabling communities to produce, market and distribute their own food in a sustainable manner.<br />
<br />
Growing Power offers a range of programs benefiting a broad range of constituencies: rural and urban, young and old, farmers and consumers. In an effort to make healthy produce a regular part of everyone's diet, Growing Power offers low-income residents weekly boxes of produce at differing quantities and price ranges (approx. $9-$28/week). The organization is also experimenting with aquaponics (a method of growing crops and fish together in a re-circulating system) to cultivate more sustainable seafood alternatives such as tilapia and yellow perch. These and all of Growing Power's efforts support the organization's larger mission of developing new and creative ways to improve the diet and health of the urban poor.<br />
<br />
<em> </em><br />
<br />
<em>Next month, look for Will Allen's manifesto, "A Good Food Revolution," in a new edition of architect and activist <a href="http://www.fritzhaeg.com/edible-estates-book.html" target="_blank">Fritz Haeg's book,</a></em><em><a href="http://www.fritzhaeg.com/edible-estates-book.html" target="_blank"> Edible Estates: Attack on the Front Lawn</a></em><em>.</em><br />
<br />
<em>Photo courtesy of Growing Power.<br />
</em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
<input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" />]]></description>
	<content:encoded><![CDATA[<img class="alignnone size-full wp-image-33699" title="growing.21010" src="http://user.cloudfront.goodinc.com/community/aliciacapetillo/growing.21010.jpg" alt="growing.21010" width="578" height="386" />Everybody seems to be talking about urban farming these days, from Michelle Obama to my kale-growing neighbors to New Urbanist developer Andres Duany, who recently proclaimed, "Agriculture is the new golf."<br />
<br />
These conversations rarely go very far before someone mentions <a href="http://growingpower.org/" target="_blank">Growing Power</a>. Because, despite all the buzz about agriculture in the city, few have truly succeeded in making urban farming work at scale. But Growing Power has-and then some.<span id="more-3076"> </span><br />
<br />
Led by the dynamic Will Allen, a former professional basketball player, Growing Power first laid down roots (pun entirely intended) in Milwaukee, Wisconsin in 1995. Think Milwaukee and your brain might veer more towards beer more than broccoli, but for the last fifteen years Growing Power has overseen an expanding network of working farms around the city that are producing and distributing tons of food each year. And what started in Milwaukee has since expanded to other sites in Wisconsin and Illinois, with Growing Power-affiliated farms in both rural and urban settings. The organization's success in providing equal access to healthy, high-quality, safe and affordable food offers a terrific model for thousands of aspiring urban farms across the country. And Allen, who once worked in corporate marketing for Procter &amp; Gamble, has been such a pioneer in urban agriculture that he was awarded a <a href="http://www.macfound.org/site/c.lkLXJ8MQKrH/b.4537249/" target="_blank">MacArthur Foundation "Genius" grant</a> in 2009.<br />
<br />
Allen's philosophy is simple: food should be grown where the people are. In the context of modern agriculture-with its enormous supply chains and industrial-sized farms located thousands of miles from market-that's a fairly heretical notion, but it supports a growing trend: the development of regional, sustainable food sheds. In tackling the larger, systemic issues of food production in this country, Growing Power isn't just growing food–it's working to solve a maze of interconnected issues, and enabling communities to produce, market and distribute their own food in a sustainable manner.<br />
<br />
Growing Power offers a range of programs benefiting a broad range of constituencies: rural and urban, young and old, farmers and consumers. In an effort to make healthy produce a regular part of everyone's diet, Growing Power offers low-income residents weekly boxes of produce at differing quantities and price ranges (approx. $9-$28/week). The organization is also experimenting with aquaponics (a method of growing crops and fish together in a re-circulating system) to cultivate more sustainable seafood alternatives such as tilapia and yellow perch. These and all of Growing Power's efforts support the organization's larger mission of developing new and creative ways to improve the diet and health of the urban poor.<br />
<br />
<em> </em><br />
<br />
<em>Next month, look for Will Allen's manifesto, "A Good Food Revolution," in a new edition of architect and activist <a href="http://www.fritzhaeg.com/edible-estates-book.html" target="_blank">Fritz Haeg's book,</a></em><em><a href="http://www.fritzhaeg.com/edible-estates-book.html" target="_blank"> Edible Estates: Attack on the Front Lawn</a></em><em>.</em><br />
<br />
<em>Photo courtesy of Growing Power.<br />
</em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
<input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" />]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Wed, 10 Feb 2010 16:00:35 PST</pubDate>
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<item>
	<title><![CDATA[A Flatpack Housing Concept for Haiti]]></title>
	<link>http://www.good.is/post/a-flatpack-housing-concept-for-haiti/</link>
	<guid isPermaLink="true">http://www.good.is/post/a-flatpack-housing-concept-for-haiti/</guid>
	<description><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/02/prefab.2810.jpg" alt="" width="578" height="358" />Architect <a href="http://www.dpz.com/" target="_blank">Andres Duany</a>, best known for work designing <a href="http://www.cnu.org/Intro_to_new_urbanism" target="_blank">New Urbanist</a> communities (walkable, small-scaled, mixed-use) has shifted gears a bit to create a light, expandable shelter known as the "core house" for Haiti's homeless. The house, designed to stand up to earthquakes and hurricanes isn't Duany's first foray into disaster relief housing: several years ago he helped develop the prefabricated "<a href="http://www.katrinacottages.com/index.html" target="_blank">Katrina Cottage</a>"  as an alternative to the widely criticized FEMA trailers.<br />
<br />
Duany's house for Haiti is small– 8?2? x 8?2? x 19?8?-but can sleep 8. Essential for cost-reduction and ease of distribution-can be packed flat in a package less than two feet thick. It's designed for quick assembly from a strong, lightweight, and waterproof composite material Duany describes as miraculous. Can this work in Haiti? We hope so. At present, there are at least a million people without homes in the hurricane-battered country.<br />
<br />
<em>Rendering courtesy of <a href="http://www.jetsongreen.com/" target="_blank">Jetson Green </a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em>]]></description>
	<content:encoded><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/02/prefab.2810.jpg" alt="" width="578" height="358" />Architect <a href="http://www.dpz.com/" target="_blank">Andres Duany</a>, best known for work designing <a href="http://www.cnu.org/Intro_to_new_urbanism" target="_blank">New Urbanist</a> communities (walkable, small-scaled, mixed-use) has shifted gears a bit to create a light, expandable shelter known as the "core house" for Haiti's homeless. The house, designed to stand up to earthquakes and hurricanes isn't Duany's first foray into disaster relief housing: several years ago he helped develop the prefabricated "<a href="http://www.katrinacottages.com/index.html" target="_blank">Katrina Cottage</a>"  as an alternative to the widely criticized FEMA trailers.<br />
<br />
Duany's house for Haiti is small– 8?2? x 8?2? x 19?8?-but can sleep 8. Essential for cost-reduction and ease of distribution-can be packed flat in a package less than two feet thick. It's designed for quick assembly from a strong, lightweight, and waterproof composite material Duany describes as miraculous. Can this work in Haiti? We hope so. At present, there are at least a million people without homes in the hurricane-battered country.<br />
<br />
<em>Rendering courtesy of <a href="http://www.jetsongreen.com/" target="_blank">Jetson Green </a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Tue, 9 Feb 2010 06:00:00 PST</pubDate>
</item>
<item>
	<title><![CDATA[Growing an Urban Farm]]></title>
	<link>http://www.good.is/post/growing-an-urban-farm/</link>
	<guid isPermaLink="true">http://www.good.is/post/growing-an-urban-farm/</guid>
	<description><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/02/germinationfront1.jpg" alt="" width="275" height="421" /><a href="http://www.littlecitygardens.com/" target="_blank">Little City Gardens</a> is a blossoming urban farming business located in the Mission District of San Francisco. Farmers Brooke Budner and Caitlyn Galloway produce an artisinal salad mix, braising mix and culinary herbs, which they sell weekly to a restaurant, and neighborhood subscribers.<br />
<br />
As they work, they are developing and analyzing the potential of urban micro-farms to be financially viable within the local market economy. Little City Gardens aims to serve a diverse population and  build a community dialogue about food systems, by involving and educating members in their processes and problem-solving. They're expanding to a larger lot this spring and are trying an innovative fundraising approach: they've posted their project on <a href="http://www.kickstarter.com/projects/1189103863/little-city-gardens-an-experiment-in-the-economic-0" target="_blank">Kickstarter </a>a relatively new funding platform for artists, writers, musicians, inventors, and the like who are big on good ideas but short on capital. Supporters can help fund Little City's effort for as little as $5.<br />
<br />
<em>Image courtesy of <a href="http://www.littlecitygardens.com/" target="_blank">Little City Gardens</a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with <span>the</span> Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about <span>the</span> Refresh campaign, or <span>to</span> </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
<input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/02/germinationfront1.jpg" alt="" width="275" height="421" /><a href="http://www.littlecitygardens.com/" target="_blank">Little City Gardens</a> is a blossoming urban farming business located in the Mission District of San Francisco. Farmers Brooke Budner and Caitlyn Galloway produce an artisinal salad mix, braising mix and culinary herbs, which they sell weekly to a restaurant, and neighborhood subscribers.<br />
<br />
As they work, they are developing and analyzing the potential of urban micro-farms to be financially viable within the local market economy. Little City Gardens aims to serve a diverse population and  build a community dialogue about food systems, by involving and educating members in their processes and problem-solving. They're expanding to a larger lot this spring and are trying an innovative fundraising approach: they've posted their project on <a href="http://www.kickstarter.com/projects/1189103863/little-city-gardens-an-experiment-in-the-economic-0" target="_blank">Kickstarter </a>a relatively new funding platform for artists, writers, musicians, inventors, and the like who are big on good ideas but short on capital. Supporters can help fund Little City's effort for as little as $5.<br />
<br />
<em>Image courtesy of <a href="http://www.littlecitygardens.com/" target="_blank">Little City Gardens</a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with <span>the</span> Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about <span>the</span> Refresh campaign, or <span>to</span> </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
<input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" />]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Mon, 8 Feb 2010 13:30:10 PST</pubDate>
</item>
<item>
	<title><![CDATA[Sustainable Scout Shelter]]></title>
	<link>http://www.good.is/post/sustainable-scout-shelter/</link>
	<guid isPermaLink="true">http://www.good.is/post/sustainable-scout-shelter/</guid>
	<description><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/01/shelter.12910.jpg" alt="" width="578" height="386" />Shipping containers continue to capture the imagination of designers: now they may just inspire Boy Scouts. The architects at <a href="http://www.refresheverything.com/blog/2010/01/29/sustainable-scout-shelter/www.gensler.com" target="_blank">Gensler</a> have just introduced <a href="http://www.facebook.com/album.php?aid=149415&amp;id=121516525193" target="_blank">EcoCabin</a>, a sustainable camp dwelling created from recycled shipping containers, right in line with the Boy Scouts' "leave no trace" philosophy. The EcoCabin, designed for the 85-year old Boy Scout campground on Catalina Island, not only provides eco-friendly accommodations, it serves as a teaching tool for the Scouts, one that could surely assist with the earning of any number of <a href="http://www.scouting.org/scoutsource/BoyScouts/AdvancementandAwards/MeritBadges.aspx" target="_blank">merit badges</a> from Wilderness Survival to Environmental Science.<br />
<br />
<em>Photo: <a href="http://www.smugmug.com/gallery/10334371_6PjNu#714611685_rDBvu" target="_blank">Smug Mug</a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
<input id="gwProxy" type="hidden" /> <input id="jsProxy" onclick="jsCall();" type="hidden" /> <input id="gwProxy" type="hidden" /> <input id="jsProxy" onclick="jsCall();" type="hidden" /><br />
<br />
<input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" />]]></description>
	<content:encoded><![CDATA[<img src="http://www.refresheverything.com/blog/wp-content/uploads/2010/01/shelter.12910.jpg" alt="" width="578" height="386" />Shipping containers continue to capture the imagination of designers: now they may just inspire Boy Scouts. The architects at <a href="http://www.refresheverything.com/blog/2010/01/29/sustainable-scout-shelter/www.gensler.com" target="_blank">Gensler</a> have just introduced <a href="http://www.facebook.com/album.php?aid=149415&amp;id=121516525193" target="_blank">EcoCabin</a>, a sustainable camp dwelling created from recycled shipping containers, right in line with the Boy Scouts' "leave no trace" philosophy. The EcoCabin, designed for the 85-year old Boy Scout campground on Catalina Island, not only provides eco-friendly accommodations, it serves as a teaching tool for the Scouts, one that could surely assist with the earning of any number of <a href="http://www.scouting.org/scoutsource/BoyScouts/AdvancementandAwards/MeritBadges.aspx" target="_blank">merit badges</a> from Wilderness Survival to Environmental Science.<br />
<br />
<em>Photo: <a href="http://www.smugmug.com/gallery/10334371_6PjNu#714611685_rDBvu" target="_blank">Smug Mug</a></em><br />
<br />
<em>This post originally appeared on <a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD's collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><a href="http://www.refresheverything.com/how-it-works" target="_blank"><em>Find out more </em></a><em>about the Refresh campaign, or to </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><br />
<br />
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	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Mon, 1 Feb 2010 11:30:45 PST</pubDate>
</item>
<item>
	<title><![CDATA[The iPad Solves the E-reader's Design Problems]]></title>
	<link>http://www.good.is/post/the-ipad-solves-the-e-reader-s-design-problems/</link>
	<guid isPermaLink="true">http://www.good.is/post/the-ipad-solves-the-e-reader-s-design-problems/</guid>
	<description><![CDATA[<h3><img class="alignnone size-full wp-image-32061" title="ereader_001" src="http://user.cloudfront.goodinc.com/community/morgan/ereader_001.png" alt="ereader_001" width="578" height="386" />The iPad might not save newspapers, but it is going to save the e-reader.</h3><br />
<strong>Years ago</strong>, I took a tour of a tech company's "house of the future" (which was actually a few rooms in the ground floor corner of a low-rise office park). Humble interior design was furnished by <a href="www.ikea.com" target="_blank">IKEA</a> but no matter-the main attraction was what was hidden rather than what was seen: the technology itself. Some of it might have proven useful-a centralized control system for security, heating and cooling, and home entertainment, for example-but on my tour I remember thinking mostly about what might go wrong: imagine your frustration when your laptop crashes; how would you feel if your house died? Among all the bells and whistles, the feature I can't forget was the most sublimely ridiculous. "We've created," explained my breathless guide, "a remote that allows you turn the oven on from your backyard."<br />
<br />
What?<br />
<br />
Fortunately (for fire departments everywhere) a backyard-oven-remote-craze has not swept the country. But the idea itself is emblematic of a pernicious trend: too often we turn to high technology to address problems that might well be solved by simpler means (or in the case of the oven remote, problems that aren't problems at all).<br />
<br />
Take the Kindle, or any of the myriad e-readers now hitting the marketplace, many of which launched earlier this month in Las Vegas, Nevada at the shiny <a href="http://www.cesweb.org/" target="_blank">Consumer Electronics Show</a>: the Nook, the Que, the Skiff, the EnTourage, the Blio, the Cybook Opus, the BeBook, the EGriver, the Sony Reader. While several gadgets in the last decade have deservedly become objects of affection-remember those silver-backed first-generation iPods, which one could lovingly engrave like a family heirloom?-others hardly merit the adoring press that attends to their release. I've spent some time with the Kindle, and the device-unwieldy and unhandsome-engenders no love or loyalty. It's functional, yes, but promoting the Kindle for its functionality is like praising the "great personality" of a blind date. There's just not quite enough <em>there</em> there.<br />
<br />
And let me ask, are you having trouble gaining access to the written word? Do you wake each morning wondering how you will learn of the day's news or find the new Joshua Ferris novel? I'm guessing no. All of this exists right now on the device you already possess-your computer or Smartphone (let us not speak of your dying bookstore). Yet these many competing companies, convinced that technology is a balm for all that ails, continue to spend millions of dollars and massive amounts of brainpower so that you might read an assemblage of letters on yet another glittering new surface.<br />
<br />
With few exceptions, makers of e-readers are still failing to address the bigger problem, which remains the creation, distribution, and monetization of content. When it arrived, the iPod was more than a music player; it revolutionized music sales. Similarly, a successful e-reader will need to be more than a compelling interface (which the Kindle severely lacks); it will need to introduce a whole new way of thinking about what's onscreen and how it will get there. The questions haven't changed: Who will pay for content? How much are people willing to pay for it? Will advertising continue to be the core of content business models? Will some sort of pay wall work? How will content be shared or restricted?<br />
<br />
The many E-reader creators who continue to think in oven-remote terms-building shiny toys that don't solve core problems-do so at their own peril, while those who, in the future, manage to merge a greatly designed thing <em>with</em> a smartly designed system stand to earn a handsome profit. Take it from a kid whose dad bought a <a href="http://en.wikipedia.org/wiki/Betamax" target="_blank">Betamax</a>. In the meantime, while we wait on bended knee for the new Holy Grail-the recently announced, hitherto-cloaked-in-secrecy <a href="http://blogs.zdnet.com/mobile-gadgeteer/?p=2412" target="_blank">Apple iPad</a>-you might want to grab a few quarters, pick up a coffee, and read the newspaper the old-fashioned way: one unwieldy, ink-stained page at a time.<br />
<br />
Ah, I was about to write, "at press time", before remembering what a rare occurrence press time has become. So, literally, as I sit here typing, Steve Jobs has just stepped offstage after launching the iPad (I am not the first to point out that Apple needs a few women in its naming department). Is it a gorgeous gadget? Of course. Does it signal the end of the road for the Kindle and its kin? Probably, and for a lot of reasons: You can use the iPad as a computer, you can send email, draw, take notes, watch movies, play games, and use all of your beloved apps. For $499. And, though surely they could have introduced a device years ago whose design would far outstrip the inelegant Kindle, Apple waited until it could solve real design problems. Will it save the newspapers and networks and magazines and book publishers? That's a task too large even for Apple, but it does seem that Jobs &amp; Co. have shown a particular sensitivity to the importance of paid content, offering more equitable royalty deals to authors and publishers than Amazon, for example, and helping to define potential business models for struggling entities like <em>The New York Times</em>. It's a worthy first step.<br />
<br />
<em><a href="http://www.refresheverything.com/blog/author/aarieff/" target="_blank">Allison Arieff </a>is the Pepsi Refresh Project Ambassador for Food and Shelter. <a href="http://www.refresheverything.com/how-it-works" target="_blank">Learn more about the Pepsi Refresh Project here</a>, and <a href="http://www.refresheverything.com/myidea/idea" target="_blank">submit your own idea for how to move the world forward here</a>.</em><br />
<br />
<a href="http://www.good.is/series/the-design-of-everyday-life"><br />
<img src="http://user.cloudfront.goodinc.com/community/etling/the-design-of-everyday-life-footer-1.png" border="0" alt="Read more" /><br />
</a>]]></description>
	<content:encoded><![CDATA[<h3><img class="alignnone size-full wp-image-32061" title="ereader_001" src="http://user.cloudfront.goodinc.com/community/morgan/ereader_001.png" alt="ereader_001" width="578" height="386" />The iPad might not save newspapers, but it is going to save the e-reader.</h3><br />
<strong>Years ago</strong>, I took a tour of a tech company's "house of the future" (which was actually a few rooms in the ground floor corner of a low-rise office park). Humble interior design was furnished by <a href="www.ikea.com" target="_blank">IKEA</a> but no matter-the main attraction was what was hidden rather than what was seen: the technology itself. Some of it might have proven useful-a centralized control system for security, heating and cooling, and home entertainment, for example-but on my tour I remember thinking mostly about what might go wrong: imagine your frustration when your laptop crashes; how would you feel if your house died? Among all the bells and whistles, the feature I can't forget was the most sublimely ridiculous. "We've created," explained my breathless guide, "a remote that allows you turn the oven on from your backyard."<br />
<br />
What?<br />
<br />
Fortunately (for fire departments everywhere) a backyard-oven-remote-craze has not swept the country. But the idea itself is emblematic of a pernicious trend: too often we turn to high technology to address problems that might well be solved by simpler means (or in the case of the oven remote, problems that aren't problems at all).<br />
<br />
Take the Kindle, or any of the myriad e-readers now hitting the marketplace, many of which launched earlier this month in Las Vegas, Nevada at the shiny <a href="http://www.cesweb.org/" target="_blank">Consumer Electronics Show</a>: the Nook, the Que, the Skiff, the EnTourage, the Blio, the Cybook Opus, the BeBook, the EGriver, the Sony Reader. While several gadgets in the last decade have deservedly become objects of affection-remember those silver-backed first-generation iPods, which one could lovingly engrave like a family heirloom?-others hardly merit the adoring press that attends to their release. I've spent some time with the Kindle, and the device-unwieldy and unhandsome-engenders no love or loyalty. It's functional, yes, but promoting the Kindle for its functionality is like praising the "great personality" of a blind date. There's just not quite enough <em>there</em> there.<br />
<br />
And let me ask, are you having trouble gaining access to the written word? Do you wake each morning wondering how you will learn of the day's news or find the new Joshua Ferris novel? I'm guessing no. All of this exists right now on the device you already possess-your computer or Smartphone (let us not speak of your dying bookstore). Yet these many competing companies, convinced that technology is a balm for all that ails, continue to spend millions of dollars and massive amounts of brainpower so that you might read an assemblage of letters on yet another glittering new surface.<br />
<br />
With few exceptions, makers of e-readers are still failing to address the bigger problem, which remains the creation, distribution, and monetization of content. When it arrived, the iPod was more than a music player; it revolutionized music sales. Similarly, a successful e-reader will need to be more than a compelling interface (which the Kindle severely lacks); it will need to introduce a whole new way of thinking about what's onscreen and how it will get there. The questions haven't changed: Who will pay for content? How much are people willing to pay for it? Will advertising continue to be the core of content business models? Will some sort of pay wall work? How will content be shared or restricted?<br />
<br />
The many E-reader creators who continue to think in oven-remote terms-building shiny toys that don't solve core problems-do so at their own peril, while those who, in the future, manage to merge a greatly designed thing <em>with</em> a smartly designed system stand to earn a handsome profit. Take it from a kid whose dad bought a <a href="http://en.wikipedia.org/wiki/Betamax" target="_blank">Betamax</a>. In the meantime, while we wait on bended knee for the new Holy Grail-the recently announced, hitherto-cloaked-in-secrecy <a href="http://blogs.zdnet.com/mobile-gadgeteer/?p=2412" target="_blank">Apple iPad</a>-you might want to grab a few quarters, pick up a coffee, and read the newspaper the old-fashioned way: one unwieldy, ink-stained page at a time.<br />
<br />
Ah, I was about to write, "at press time", before remembering what a rare occurrence press time has become. So, literally, as I sit here typing, Steve Jobs has just stepped offstage after launching the iPad (I am not the first to point out that Apple needs a few women in its naming department). Is it a gorgeous gadget? Of course. Does it signal the end of the road for the Kindle and its kin? Probably, and for a lot of reasons: You can use the iPad as a computer, you can send email, draw, take notes, watch movies, play games, and use all of your beloved apps. For $499. And, though surely they could have introduced a device years ago whose design would far outstrip the inelegant Kindle, Apple waited until it could solve real design problems. Will it save the newspapers and networks and magazines and book publishers? That's a task too large even for Apple, but it does seem that Jobs &amp; Co. have shown a particular sensitivity to the importance of paid content, offering more equitable royalty deals to authors and publishers than Amazon, for example, and helping to define potential business models for struggling entities like <em>The New York Times</em>. It's a worthy first step.<br />
<br />
<em><a href="http://www.refresheverything.com/blog/author/aarieff/" target="_blank">Allison Arieff </a>is the Pepsi Refresh Project Ambassador for Food and Shelter. <a href="http://www.refresheverything.com/how-it-works" target="_blank">Learn more about the Pepsi Refresh Project here</a>, and <a href="http://www.refresheverything.com/myidea/idea" target="_blank">submit your own idea for how to move the world forward here</a>.</em><br />
<br />
<a href="http://www.good.is/series/the-design-of-everyday-life"><br />
<img src="http://user.cloudfront.goodinc.com/community/etling/the-design-of-everyday-life-footer-1.png" border="0" alt="Read more" /><br />
</a>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Mon, 1 Feb 2010 10:00:56 PST</pubDate>
</item>
<item>
	<title><![CDATA[Bring the Land to the People]]></title>
	<link>http://www.good.is/post/q-a-bring-the-land-to-the-people/</link>
	<guid isPermaLink="true">http://www.good.is/post/q-a-bring-the-land-to-the-people/</guid>
	<description><![CDATA[<p>	<img alt="" height="386" src="http://www.refresheverything.com/blog/wp-content/uploads/2010/01/allisonQA.1-21-10.png" width="578" /><b>The complete antithesis</b> of the rural idyll that many might associate with farming, the 4-1/2 acre <a href="http://www.alemanyfarm.org/" target="_blank">Alemany Farm</a> is located just off the decidedly non-bucolic Highway 280 in San Francisco, adjacent to a public housing project. But its tough exterior contrasts sharply with its benevolent mission of educating, engaging, and feeding its urban constituency through the organic food it grows. I spoke recently with Alemany&rsquo;s co-manager, Jason Mark, who, when he&rsquo;s not harvesting carrots and kale, is editing the quarterly environmental magazine, <em><a href="http://www.earthisland.org/" target="_blank">Earth Island Journal</a></em>.<br />	<br />	<strong>So how did you become an urban farmer?</strong><br />	<br />	When I was growing up, my father owned a landscape design and construction firm in Phoenix, Arizona, and we always had these amazing gardens at our house. But I hated helping out in the yard (it was, after all, a chore). So when I left home for college, I never thought about gardening again.<br />	<br />	That is, until Sept 12, 2001, when I thought: &ldquo;Man, the world is going to hell fast, I better learn to grow my own food.&rdquo; So I enrolled in an urban gardening course offered by the now-defunct San Francisco League of Urban Gardeners (SLUG), where I learned some of the basics about food production. Then I got a small (I mean, <em>tiny</em>) plot in a community garden in San Francisco&rsquo;s Lower Haight neighborhood, where I grew some pretty impressive carrots and some pathetic radishes. It was a blast.<br />	<br />	During this time, I was working at the human rights group Global Exchange, where I ran a national campaign trying to break America&rsquo;s oil addiction. I began to feel an even more acute sense of the importance of building a sustainable food system. So I quit my job, left San Francisco, and enrolled in the ecological horticulture apprenticeship at the UC-Santa Cruz <a href="http://casfs.ucsc.edu/" target="_blank">Farm &amp; Garden</a>. It was a truly magical experience: living in a tent with 45 other industrial-society skeptics, learning to grow your own food, watching the sun set over the Big Sur Mountains across Monterey Bay. The farm gave me a visceral sense of the importance of not only sustainable food production, but also the need for people to get closer to the natural system on which we depend.<br />	<br />	<strong>And then you got involved with Alemany Farm?</strong><br />	<br />	I felt that bringing my skills back to the city was important. Because if we can&rsquo;t bring the people to the land, then we should bring the land to the people.<br />	<br />	<strong>What are the biggest challenges of running an urban farm, particularly an all-volunteer one like Alemany?</strong><br />	<br />	Farming is the easy part&ndash;or at least the easier part. It&rsquo;s a craft humans have been practicing for 10,000 years, and I believe it&rsquo;s in our DNA at this point. To thrive, the plants need water, sunlight, and healthy soil. And we really only have control over this last one.<br />	<br />	Plants are easy; people are more challenging. Farming in a big city like San Francisco involves a lot of different communities and a lot of different agendas. This is part of the charm of the enterprise&ndash;and its challenge. Groups and individuals come to Alemany Farm with their own goals, expectations, and agendas. And since we naturally want to be inclusive and welcoming, a big part of the farm is balancing out all of the different interests.<br />	<br />	Perhaps our biggest challenge is how little urban folks know about food production. I give almost the exact same tour to 7th graders as I do to middle-aged corporate executives, because the adults don&rsquo;t necessarily know much more about food production than the kids. Of course, this is one of the most rewarding elements of urban farming: education. We are engaged in a mission to show people how they themselves can become their own food producers.<br />	<br />	<strong>How do you feel about the seemingly exponential growth of interest in urban farming over the past few years? Do you see a bright future?</strong><br />	<br />	There&rsquo;s no question there is a tidal wave of interest in sustainable food right now&ndash;what I think of as the Alice Waters-Michael Pollan-Barbara Kingsolver effect. Local-organic food is IN. And that enthusiasm has translated into a lot of interest in urban agriculture.<br />	<br />	Some might dismiss this as simply a trend, but looking at the expressions on our volunteers&rsquo; faces, feeling their enthusiasm and commitment and passion, I am positive that this is no passing fad. There is an entire generation of people who are eager for some tangible, physical connection to the natural world, and they are finding that in their food.<br />	<br />	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><em><a href="http://www.refresheverything.com/how-it-works" target="_blank">Find out more</a>&nbsp;</em><em>about the Refresh campaign, or </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><input id="gwProxy" type="hidden" /><br />	<input id="jsProxy" onclick="jsCall();" type="hidden" /><input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" /><a href="http://www.good.is/series/the-design-of-everyday-life"><br />	</a></p>]]></description>
	<content:encoded><![CDATA[<p>	<img alt="" height="386" src="http://www.refresheverything.com/blog/wp-content/uploads/2010/01/allisonQA.1-21-10.png" width="578" /><b>The complete antithesis</b> of the rural idyll that many might associate with farming, the 4-1/2 acre <a href="http://www.alemanyfarm.org/" target="_blank">Alemany Farm</a> is located just off the decidedly non-bucolic Highway 280 in San Francisco, adjacent to a public housing project. But its tough exterior contrasts sharply with its benevolent mission of educating, engaging, and feeding its urban constituency through the organic food it grows. I spoke recently with Alemany&rsquo;s co-manager, Jason Mark, who, when he&rsquo;s not harvesting carrots and kale, is editing the quarterly environmental magazine, <em><a href="http://www.earthisland.org/" target="_blank">Earth Island Journal</a></em>.<br />	<br />	<strong>So how did you become an urban farmer?</strong><br />	<br />	When I was growing up, my father owned a landscape design and construction firm in Phoenix, Arizona, and we always had these amazing gardens at our house. But I hated helping out in the yard (it was, after all, a chore). So when I left home for college, I never thought about gardening again.<br />	<br />	That is, until Sept 12, 2001, when I thought: &ldquo;Man, the world is going to hell fast, I better learn to grow my own food.&rdquo; So I enrolled in an urban gardening course offered by the now-defunct San Francisco League of Urban Gardeners (SLUG), where I learned some of the basics about food production. Then I got a small (I mean, <em>tiny</em>) plot in a community garden in San Francisco&rsquo;s Lower Haight neighborhood, where I grew some pretty impressive carrots and some pathetic radishes. It was a blast.<br />	<br />	During this time, I was working at the human rights group Global Exchange, where I ran a national campaign trying to break America&rsquo;s oil addiction. I began to feel an even more acute sense of the importance of building a sustainable food system. So I quit my job, left San Francisco, and enrolled in the ecological horticulture apprenticeship at the UC-Santa Cruz <a href="http://casfs.ucsc.edu/" target="_blank">Farm &amp; Garden</a>. It was a truly magical experience: living in a tent with 45 other industrial-society skeptics, learning to grow your own food, watching the sun set over the Big Sur Mountains across Monterey Bay. The farm gave me a visceral sense of the importance of not only sustainable food production, but also the need for people to get closer to the natural system on which we depend.<br />	<br />	<strong>And then you got involved with Alemany Farm?</strong><br />	<br />	I felt that bringing my skills back to the city was important. Because if we can&rsquo;t bring the people to the land, then we should bring the land to the people.<br />	<br />	<strong>What are the biggest challenges of running an urban farm, particularly an all-volunteer one like Alemany?</strong><br />	<br />	Farming is the easy part&ndash;or at least the easier part. It&rsquo;s a craft humans have been practicing for 10,000 years, and I believe it&rsquo;s in our DNA at this point. To thrive, the plants need water, sunlight, and healthy soil. And we really only have control over this last one.<br />	<br />	Plants are easy; people are more challenging. Farming in a big city like San Francisco involves a lot of different communities and a lot of different agendas. This is part of the charm of the enterprise&ndash;and its challenge. Groups and individuals come to Alemany Farm with their own goals, expectations, and agendas. And since we naturally want to be inclusive and welcoming, a big part of the farm is balancing out all of the different interests.<br />	<br />	Perhaps our biggest challenge is how little urban folks know about food production. I give almost the exact same tour to 7th graders as I do to middle-aged corporate executives, because the adults don&rsquo;t necessarily know much more about food production than the kids. Of course, this is one of the most rewarding elements of urban farming: education. We are engaged in a mission to show people how they themselves can become their own food producers.<br />	<br />	<strong>How do you feel about the seemingly exponential growth of interest in urban farming over the past few years? Do you see a bright future?</strong><br />	<br />	There&rsquo;s no question there is a tidal wave of interest in sustainable food right now&ndash;what I think of as the Alice Waters-Michael Pollan-Barbara Kingsolver effect. Local-organic food is IN. And that enthusiasm has translated into a lot of interest in urban agriculture.<br />	<br />	Some might dismiss this as simply a trend, but looking at the expressions on our volunteers&rsquo; faces, feeling their enthusiasm and commitment and passion, I am positive that this is no passing fad. There is an entire generation of people who are eager for some tangible, physical connection to the natural world, and they are finding that in their food.<br />	<br />	<em>This post originally appeared on&nbsp;<a href="http://www.refresheverything.com/" target="_blank">www.refresheverything.com</a>, as part of GOOD&#39;s collaboration with the Pepsi Refresh Project, a catalyst for world-changing ideas. </em><em><a href="http://www.refresheverything.com/how-it-works" target="_blank">Find out more</a>&nbsp;</em><em>about the Refresh campaign, or </em><a href="http://www.refresheverything.com/myidea/idea" target="_blank"><em>submit your own idea</em></a><em> today.</em><input id="gwProxy" type="hidden" /><br />	<input id="jsProxy" onclick="jsCall();" type="hidden" /><input id="gwProxy" type="hidden" /><input id="jsProxy" onclick="jsCall();" type="hidden" /><a href="http://www.good.is/series/the-design-of-everyday-life"><br />	</a></p>]]></content:encoded>
	<dc:creator>Allison Arieff</dc:creator>
	<pubDate>Wed, 27 Jan 2010 14:00:00 PST</pubDate>
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