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Environment
Are Wealthy 'Super Greenies' Really that Earth-Friendly?
Instead of pushing us to keep up with the Joneses, marketers wants us to keep up with the Greens. But green living doesn't require an 150K salary.
Environment
1,652 Solar Panels and a Herd of Sheep Can't Make a NASCAR Racetrack Green
Nice try, NASCAR, but it’s impossible for a business as carbon-hungry as high-speed racing to go green.
Environment
Drilling Deeper Into BP's Sustainability Review
The graph that BP's Sustainability Review leaves out, and what else is missing from the oil company's report.
Environment
Video: Anatomy of a Greenwash
Go behind the scenes of a spoof advertising meeting for Chevron's "We Agree" greenwashing campaign.
Business
Ninety-Five Percent of "Green" Marketing Is Misleading
We all know marketers try to mislead us into thinking their products are "eco-friendly" or whatever. But now we can quantify the phenomenon.
Business
Excellent New Government Guidelines Will Make Greenwashing a Lot Harder
The Federal Trade Commission's new rules warn companies not to use useless, vague labels like "green" and "eco-friendly," among other things.
News
Companies Part Ways with Chamber of Commerce over Climate Change Woes
Apple has joined the list of prominent companies (see: Nike) that disagree with the United States Chamber of Commerce's views on global warming...
Business
The Newsweek Green Business Rankings: Legit or Greenwashing?
So there's a new definitive-seeming list out ranking 500 companies on how green they are. Newsweek's list is numbered, which means it's bound to...
Business
Greenwashers, Beware: Checks and Balances Might Be on Their Way
Let's say you see a product on the shelf that says "natural," or "organic," or "biodegradable" on the label. Would you then believe that the...
The Community Board
How Green are Apple's Green Macbooks...?
Apple's ad campaign for their latest line of Macbooks is that they are the "world's greenest family of notebooks", but after prodding from Dell,...
