RSSRecentAll TimeAll TimeLast WeekLast MonthLast Year
Business
The TOMS Shoe Model: Meaning or Marketing?
In the last few years, doing good and helping others has become fashionable with companies clamoring to get on the do-gooding bandwagon. One...
Culture
"Buy Local" Campaigns Actually Work Really Well
It turns out that reminding people to support their local independent businesses works very well. Repeat after us: "Think globally, buy locally."
Lifestyle
The Food Industry Tries to Redesign the Nutrition Label, Fails
The food industry tried to beat the FDA to the punch by redesigning the nutrition label first. Surprise: It might actually confuse consumers.
Lifestyle
Can Plain Cigarette Packages Stop Smokers from Lighting Up?
Yesterday, the U.S. Food and Drug Administration released new graphic warning labels that will soon grace every pack of smokes sold in the...
Culture
Video: So, What Do You Call Multiple Priuses?
With Toyota predicting that the Prius will soon be the most popular car in America, the company is trying to decide what to call more than one Prius.
Lifestyle
Tackling Obesity with Neuroscience and Clever Design
Learn what David Kessler thinks we should do about our addiction to food and the country's burgeoning obesity problem.
Environment
Car Recycling Bins: Volkswagen's Clever Polo Promotion
To promote its new Polo, which is apparently made of 95 percent recyclable material, Volkswagen created these "Car Recycling Bins."
Lifestyle
Salad: It's So Much Fun!
The relationship between women and their salads, as revealed through stock photography.
Culture
Won't This New Energy Drink Result in Children Drinking Poison?
The new "blue-collar" energy drink Rivet seeks to make waves with its populist marketing and design. But the can seems downright dangerous.
Lifestyle
Summer's Eve: The Douche Company That Won't Say "Douche"
Summer's Eve's new marketing blitz is obsessed with "vagina." But another dirty word is conspicuously absent from its campaign: "Douche."
Culture
Hipsters Can't Resist Camel's "Williamsburg Cigarettes"
Initially derided as "stupid" by Williamsburg locals, the packs are now flying out of New York City bodegas.
Lifestyle
The FTC Cracks Down on Bogus Açaí Berry Ads
It’s gone from the beaches of Rio to the spam folder in less than a decade.
Lifestyle
Are Big Americans a Big Business Opportunity?
The U.S. obesity rate has skyrocketed in the last decade and companies see an opportunity in marketing to obese people. But they shouldn't take it.
Lifestyle
Could Paying Cash Help You Eat Healthier Food?
New research suggests its easier to load up on Oreos when you pay with plastic.
Culture
Wonderful Vintage Computer and Tech Ads
A look back at some bizarrely wonderful advertisements computers-from a time when most people didn't already own one.
Lifestyle
Don't Drink the Water: Organic H20 Is a Total Sham
You already know bottled water is a marketing ploy. Don't fall for the latest attempt to get you to buy what flows freely from the tap.
Business
Selling to American Muslims, Saffron Foods Discovers the Future of Bicultural Marketing
When an entrepreneur wanted to attract American Muslims' $124 billion in spending power, he found the next big marketing strategy.
Lifestyle
Are Cap’n Crunch, Ronald McDonald, Toucan Sam, and the Keebler Elves Headed the Way of Joe Camel?
The message from Washington: Make products healthier or stop advertising to kids.
