
A new study says the image of a burning cigarette is quite appealing to your average smoker, even if that cigarette has a red line through it.

We often think organic means fewer calories, and that's why we should institute mandatory calorie counting.
How large numbers can trick us into thinking they represent large quantities of food—and what that means for mandatory calorie counts.

Attention jelly bean calorie counters, here's how the health halo lays your good intentions to waste in the candy aisle.

Since food colors can influence a drinks' sweetness, could red dyes be used for making healthier products—or will it take something else entirely?

If the artificial dyes in food cause behavioral problems in kids, should we eliminate food coloring altogether?

The color of food signifies flavor and nutritional quality, but what if those colors are contributing to ADHD in hyperactive children?

We've moved on from Nazi and Eastern Bloc bad guys, but what do the nationalities of today's first person shooter villains tell us about geopolitics?

A new study suggests confidence building psychological exercises can help close the achievement gap

New research suggests that prolific Facebookers might be quite insecure.

Our brains are 10 percent smaller than our ancestors' brains. But it's not a bad thing.

Why is this Yemeni protester wearing bread on his head?

People with children eat worse, heavy drinkers exercise more, and nearly everyone eats five fruits and vegetables a day, in their heads.

Writing in Slate last week, Daniel Sarewitz worries that only 6 percent of scientists self-identify as Republican. But is this really a problem?

Black means luxury, yellow induces window shoppers to step inside. Here's how marketers are using color to manipulate our buying habits.

What the history of the word OK can tell us about American concision, psychology, and language.

Roland Emmerich take note: Armageddon scenarios only turn people into climate change deniers.

It isn't heavy handed and it doesn't involve tofu. So just how are behavioral economics shaking up the lunch line?