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Business
In Conservative Cultures, Social Media Opens the Door to Condoms
Social media makes it easier for young people to access information about family planning, especially in traditional cultures.
Business
The Good Gap: Why Do Chinese Consumers Care More About Responsible Business Than Americans?
Citizen consumers in emerging markets care more about social responsibility and ethical business than those in developed countries. Why the good gap?
Business
The 6 Variables Behind a Kick-Ass Kickstarter Project
Slava Menn's company raised $75,000 on Kickstarter. Here's how they did it, and how you can, too.
Business
Masters of Disaster: Augusta National's Got A Gender Problem
The Masters and IBM are two long-standing American institutions, but only one of them is changing with the times.
Business
How Michael Jordan's March Madness Shorts Changed the Apparel Business
While Jordan’s effect on footwear is impressive, it’s not the only multi-million dollar fashion trend he set.
Business
Half a Billion People Were Defriended Last Year—Does That Undermine Facebook's Business?
As Facebook users change the way they behave, the social network company will need to stay nimble to protect revenue.
Business
Critics of South by Southwest's Homeless Hotspots Haven't Met Jonathan Hill
Despite outrage about the Homeless Hotspots at SXSW, the program's homeless participants and their advocates say it's a positive development.
Business
Good Design for Business Is More Than Meets the Eye
How the Boba Guys build trust by controlling the personality of their business.
Business
Why Does Apple Want You to Know How Many Employees It Has?
Apple hopes counting employees will help solve its public relations problems.
Business
Apple’s Brand Is at Stake as Customers Demand Better Labor Practices
Loyal Apple consumers call on the company to reform its supply chain before the launch of the company’s highly anticipated iPhone 5.
Business
From Start-Up to Household Name, the Boba Guys' Science of Logos
From the Nike swoosh to the Chiquita banana lady, a tour of what matters in a company's logo.
Business
Selling to American Muslims, Saffron Foods Discovers the Future of Bicultural Marketing
When an entrepreneur wanted to attract American Muslims' $124 billion in spending power, he found the next big marketing strategy.
Business
The Boba Guys Market to the Unmarketable
Blowback from PR gaffes or praise from customers is broadcast for all to see.
Business
When Will Companies Learn? How to Avoid a Verizon-Style Fee Frenzy
How can out-of-touch companies stop alienating customers with messy p.r. battles and embarrassing reversals?
Business
The Upside—and Downsides—of QR Codes
Why advertise your site when you can send someone directly there?
Business
Call in the Kids: Young Entrepreneurs Bring New Ideas to the United Nations
Can young business leaders shake up the world's biggest international organization?
Business
East vs. West: How the Boba Guys Brand Jumps the Void
Learning from Asia to sell tea in America.
Education
Are Report Card Ads the Next Step for Budget-Crunched Schools?
Motivated by a $70 million deficit, a Colorado school district is selling ad space on report cards.
