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A Billboard That Produces Drinkable Water Out of Thin Air

Agus Echague

Talk about marketing for good!!!!
The University of Engineering and Technology of Peru (UTEC) was looking for something splashy to kick off its application period for 2013 enrolment. It turned to ad agency Mayo DraftFCB, which struck on the idea of a billboard that would convert Lima's (a city with half an inch of rain a year) H2O-saturated air into potable water.
Watch the video an clap your hands! ;)

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