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Face it: you don't care that much about water.


Providing everyone, everywhere with enough clean water may be the most difficult problem we humans have ever faced.

Still, Americans use hundreds of gallons of water every day without thinking. (Especially in drought-stricken California.)

George McGraw from LA-based DIGDEEP thinks that if we can learn to love our water, it just might save our lives.

Photo by Chapendra via flickr CC BY-NC 2.0

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  • Alessandra RizzottiAlessandra Rizzotti

    "We don't understand that clean water every day is the source of all of our triumphs." Wow. well said.

    • Alessandra RizzottiAlessandra Rizzotti

      The 4 liter challenge was so innovative in the sense that it really brought a community together over an issue that they knew was important- but didn't totally understand.

      • DIGDEEP WaterDIGDEEP Water

        Dang! That's so insightful. We're going to have to use that!