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How Do You Get From "What if?" to "Eureka"?

Adele Peters

The creator of Sugru, an amazing material for repair and making, talks about how she went from an idea as a student to a successful product. Bottom line: "Good design makes everything look easy, but the truth is the opposite. Making stuff is really fucking difficult." Check out her previous post on GOOD: http://www.good.is/posts/the-fixer-s-manifesto-why-fixing-is-the-unsung-hero-of-creativity

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