68 people think this is good

    Danielle Bolognini Jan Vajda geetha bhageeee1976 shawn.shields1 kirthi Mohamed 2013 bhagee1976 goods for good

68 people think this is good

    Danielle Bolognini Jan Vajda geetha bhageeee1976 shawn.shields1 kirthi Mohamed 2013 bhagee1976 goods for good

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  • Diego HemkenDiego Hemken

    I was expecting something more shameful, but they got some really important points, and got them well. I hope the efforts by the good people at Disney help to teach people everywhere more realistic ideals.

    I would like to share this recording of some of the teachings that I take as my guidance in life. I know everyone has different religious views, but I thought that these words were very fitting here, whatever your background:
    http://www.abhayagiri.org/audio/highest_blessings_2009

  • agudgeonagudgeon

    Although strong and powerful, I agree that heroine would be better and there are stronger words out there. This marketing campaign is a bit late to the ball, as my 6 year old still loves herself some Cinderella, regardless of how much I try to break these ingrained stereotypes. Also, did anyone else notice how much diversity is in this video but do not reflect their actual movies in any way?

    • Lindsey SmithLindsey Smith

      I'm not sure that heroine would have been a stronger word because Disney's known for princesses and if the company changed the word, kids may not be able to relate as well to the brand and the message would not have been as powerful. A recent Disney movie, like Brave, highlights a young princess (not a stereotypical outfit, style, etc.) who must rely on her bravery to break a curse. I do think that Disney is making great strides to branch out from typical similar characters unlike when I was a child!

    • Nicole CardozaNicole Cardoza

      It's a great start though! Hopefully they will show this in their movies going forward.

  • Gabi HelfertGabi Helfert

    On the one hand, it's a nice gesture. On the other, I'm not sure why they need to continue with princesses as the major subjects for girls' identification. Wouldn't 'heroine' do too?

    • Nicole CardozaNicole Cardoza

      Do you think the video would have the same effect if they removed the words and branding of princess and replaced with heroine?

    • Nicole CardozaNicole Cardoza

      I agree. I think the word princess can have a positive connotation, though, and Disney has been perpetuating one that's not so realistic these past few years. This is as much of an inspiring statement on the word as it is a marketing stunt to save face from misrepresentation over the past few decades.

      Aside from that though, I think it perfectly marries heroine qualities and presents them in a way girls are used to and understand.

      • Diana AhrensDiana Ahrens

        completely - it's an obvious attempt to reframe a concept and i applaud that overt effort. i don't think it would have had the same effect if they had used "heroine."

  • Bryan KearneyBryan Kearney

    Much better! As a father of a 5yo obsessed with all princesses, I always cringed a little at the stereotype. Disney or not, I will raise healthy, happy, kind, capable and confident girl.

  • dwightdwight

    This is badass. It's great to see how they frame princess as a set of values/character traits vs materialism/beauty