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Improv Everywhere Hits Local 99 Cent Store on Black Friday

Doris Yee

For their latest mission, Improv Everywhere staged 100 people camped out in front of a 99 cent store in Manhattan on Black Friday. Participants arrived early in the morning with tents, chairs, and sleeping bags, making it look like they had camped out overnight. When the store opened, the crowd rushed inside and made purchases, buying 99 cent items with glee. While Black Friday is pretty much a horrible faux-holiday, this small business was quite delighted.

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